FPLF First Pet Life Inc (CE)

First Pet Life (Pink Sheets:FPLF) announced today the appointment of Allan Connor as Vice President of Insurance. Mr. Connor will oversee the distribution functions for the First Pet Life branded line of pet insurance. These functions will include First Pet Life brand execution, participation in product marketing and production of all product distribution reports. He will also be responsible for assisting in making continued enhancements to the company's on-line initiatives. "First Pet Life now has a platform of offering insurance products and customer service operations that will create a unique opportunity to build a valuable brand in a growing market," Mr. Connor commented. "The realities of increased veterinary costs and growing consumer interest in pet care make this a unique opportunity and I look forward to the challenge of managing the growth of the First Pet Life brand." Andre' D. Williams, First Pet Life's President and Chief Executive Officer, added, "We are pleased to have the opportunity of retaining an insurance veteran of Allan's caliber. We view this position as one the last critical pieces in the structuring of First Pet Life. Our next priority is to create marketing initiatives to drive new business, and we believe that Allan represents the right addition to help us accomplish this goal. We are excited to have Allan move into this position." About First Pet Life, Inc. First Pet Life is positioning itself to offer many services including pet health insurance, pet supplies, boarding and grooming services. The comprehensive products and services offered are broad yet inexpensive through the membership based discount services. Additional information is available at www.firstpetlife.com. Disclaimer Matters discussed in this press release are "forward-looking statements." Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to certain risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated.