SAO PAULO, Brazil, Jan. 24, 2014 /PRNewswire/ -- Geely Automobile
Holdings Ltd. ("Geely Auto" or the "Company") today announced that
it has officially entered the Brazilian market with the launch of
its flagship model, the Emgrand EC7. The Company has also appointed
the Gandini Group, a leading international dealer group, as its
exclusive dealer nationally to support the Company's expansion in
Brazil.
The EC7's excellent driving performance and outstanding
functionality have made it the most popular Geely Auto model, with
sales in 20 countries and regions across the world. In November 2011, it was awarded a 4-star safety
certification from Euro-NCAP, making it the first Chinese
automotive model to score a high-star European safety
accreditation.
Geely Auto's products for the Brazilian market will be assembled
in Uruguay, with parts of the
manufacturing process, including welding and painting, conducted in
China. Geely Auto will partner
with Nordex, a leading specialist auto assembly provider in
Uruguay, whose facility has the
capacity to produce 20,000 units of four Geely models: the EC7, the
EC7-RV, the GC2 and the GX2. The partnership is expected to
directly create over 300 jobs and as many as 900 jobs indirectly in
Uruguay. The products assembled in
the Uruguayan plant will principally serve the Brazilian and
Argentinian markets, in accordance with the South American Common
Market Agreement.
Geely Auto regards Brazil as an
important market in its global expansion and partnered with the
Gandini Group in August 2011 to
establish Geely Motors do Brasil LtDa., with the aim of gaining
greater local insight ahead of its arrival in the market. In 2014,
Geely Auto intends to begin by selling the manual-transmission
Emgrand EC7 and the manual-transmission Panda GC2, before
introducing other models. The Company also plans to introduce more
products to the Brazilian market by constructing a local assembly
plant.
About Geely Automobile Holdings Limited:
Geely Automobile Holdings Limited (SEHK: 175) is an automobile
manufacturer, focusing on the development, manufacture and sale of
passenger vehicles. The Company sells most of its products in the
China market and has also expanded
its sales through export to other developing countries. The Company
sells over 10 major sedan models, which are powered by its
self-developed1.0L-2.4L petrol engines.
www.geelyauto.com.hk
