Cautionary Note Regarding Forward Looking Statements
This annual report on Form 10-K (this “Report”)
contains forward-looking statements including statements regarding the Company’s patents and patent applications, the development,
marketing and sale of its products including its Smart Shin Guard, the implementation of its business plan and expected timelines for
meeting its objectives, the continued effect of the COVID-19 pandemic on our business and prospective customers and the economy, the need
for capital to fund and grow its operations, and liquidity. Forward-looking statements can be identified by words such as “anticipates,”
“intends,” “plans,” “seeks,” “believes,” “estimates,” “expects”
and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our
business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated
by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither
statements of historical fact nor guarantees or assurances of future performance. The results anticipated by any or all of these forward-looking
statements might not occur. Important factors, uncertainties and risks that may cause actual results to differ materially from these forward-looking
statements are summarized in the “Summary of Risk Factors” below and are more particularly described in Item 1A. – Risk
Factors. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information,
future events or otherwise.
History
GHST World Inc. (“Ghost” or the “Company”)
was organized on November 12, 1999 as a Nevada corporation. On December 2, 2002, the Company merged with and into I.A. Europe, leaving
I.A. Europe as the surviving corporation and on April 8, 2008, the Company amended its certificate of incorporation to change its name.
From 2002, Ghost was a shell corporation with no assets, revenues or operations until January 2008 when it acquired rights to an advertisement
filtration system for televisions. It subsequently abandoned that business and became a shell corporation again until 2020 when it entered
the sports technology industry when it obtained the rights to a patent for Smart Shin Guard technology.
On June 10, 2009, our registration statement was revoked
for failure to file reports required under the Securities Exchange Act of 1934, (the “Exchange Act”). On September 7, 2010,
we re-registered our common stock, and on September 6, 2013 we terminated our registration.
On September 21, 2017 we changed our name to “GHST
World, Inc.” On March 9, 2021 we filed a registration statement on Form 10 (File No. 000-31705), as amended on April 4, 2021 and
May 7, 2021 (the “Form 10”) to register our common stock pursuant to Section 12(g) of the Exchange Act. The Form 10 as amended
became effective on May 8, 2021.
Current Status
On April 3, 2019 we formed GHST Sport Inc. (“Ghost
Sport”) as a wholly-owned subsidiary of the Company and shifted our business focus to the marketing and sale of technologically-enhanced
sports equipment and the acquisition and development of related intellectual property. To that end, on June 30, 2020 we obtained a U.S.
patent for our Smart Shin Guard. We also have patent applications pending in Canada, Australia, Hong Kong, and 36 countries in Europe.
On June 29, 2019, the Company acquired all of the
capital stock of GHST ART WORLD Inc., a Florida corporation (“Ghost Art”), whose principal assets consisted of 119 art paintings
and reproductions.
We currently have minimal assets other than our patented
technology and are relying on the ability to raise the necessary capital to exploit the patent we acquired to the Smart Shin Guard for
the United States, and the pending applications in other jurisdictions. We plan to market and sell this product to athletes, sports teams,
organizations and leagues, with an initial focus on professional and amateur soccer (football) teams and leagues, both within the U.S.
and abroad.
We have not yet generated initial revenue from any
of our current products, and have relied upon issuances of shares of our common stock to raise proceeds to fund our operations. We continue
to develop our Smart Shin Guard and related technology, including a smart phone application, as more particularly described below.
Our management and directors are based in Italy and
other European countries. We have no employees.
Acquisition of Intellectual Property Rights to
the Smart Shin Guard
In 2018, the Company acquired the rights to the 2015
Italian patent and underlying concept for the Smart Shin Guard in exchange for agreeing to issue 2,000,000 shares of common stock. The
Company has since been issued a U.S. patent (Patent No. US 10,695,651 B2; “Protection Device for Carrying Out Sports Activities
Usable in Data Analysis and Monitoring System, and Relative System and Method for Processing and Calculating the Sent Data”) for
the Smart Shin Guard and has patent applications pending in Canada, Australia, Hong Kong and the European Union (36 countries) as well
as for an international patent.
The patent and patent applications contemplate potential
application of the invention within other forms of athletic equipment outside of shin guards used in soccer or similar sports. We may
consider expanding our technology to other applications of the invention in the sporting world depending on the results our efforts to
market and sell the Smart Shin Guard.
The Smart Shin Guard
The Smart Shin Guard is a shin guard, which is a form
of protective equipment placed on the front portion of the lower leg while playing soccer and similar sports, combined with our data collection
and analysis technology that monitors players’ individual and collective physical and performance-based metrics and transmits this
information to a separate module in real-time. Examples of the information the Smart Shin Guard can collect and analyze for users is covered
distance, acceleration, kicking force, collision impact, positioning, directional movement, and performance alerts. This information will
vary depending on the version of the product that is used, which will depend on the customers and their particular purposes for using
the Smart Shin Guard.
The product is designed for use by teams and individuals
to enhance their ability to track player performance, stamina, and conditioning at matches, practices or any other circumstance in which
they desire to play the sport. We believe the Smart Shin Guard will provide valuable insight to players, coaches and organizations seeking
to gain a competitive advantage over their opponents be assisting with in-game monitoring and pre- and post-game assessment and strategy
using our technology. Our goal is to empower coaches, players and teams to make faster and potentially in-game decisions regarding their
players, team and strategies in reaction to the data provided and obtain an advantage therefrom that helps them achieve their objectives,
both individually and in the leagues in which they compete. Additionally, we believe this product has attractive features for more casual
players seeking to track their individual performances for educational, informational, or health-related purposes.
Product Development
The Company has completed the Beta testing of the
functionality of the Smart Shin Guard is now in the industrial development phase which involves a focus on further development of the
electronic component (including miniaturization and a proper arrangement), having the software for data collection and transmission and
adding artificial intelligence to assist with precision and repeatability.
We expect to complete the development phase of the
Smart Shin Guard in approximately three months, whereupon we intend to begin the manufacturing process through a third party and then
the sales process, which will initially be focused on non-professional players (teams and individuals).
In connection with our development efforts for the
Smart Shin Guard, in calendar year 2021 we entered into two agreements with independent contractors which provide for the development,
testing and improvement of prototype software, which are summarized as follows:
In January 2021, we entered into an agreement with
a third party electronic device development and manufacturing firm providing for the development of an artificial intelligence software
component for our Smart Shin Guard. The independent contractor had previously assisted with the development and production of a prototype
for the hardware component for the Smart Shin Guard, specifically a pair of shin guards which contain sensors for data collection and
accompanying Bluetooth transmission technology. The artificial intelligence software component contemplated by the agreement is intended
to allow for more accurate and reliable data collection, analysis and transmission. The agreement contemplates the production of machine
learning models aimed at enhancing the product’s data analysis functionality, with data collection and basic analysis using sensors
to occur in-game, and more advanced analysis to occur post-game. Under the agreement, this phase of the development process is projected
to last two months. The development agreement contemplates that the deliverables under the agreement will allow for future in-house operation
by the Company. Further testing, analysis and development under this agreement remains ongoing.
In February 2021, we entered into an agreement with
another independent contractor for the development of mobile and website applications to be used in conjunction with the Smart Shin Guard
and the information and analysis it provides. The agreement contemplates the development of necessary features for these applications,
including data transmission and display, user interfacing and notifications. We recently received the initial deliverables under this
agreement with respect to the mobile phone application and are in the process of [further testing and preparing for consumer use, pending
completion of other aspects of the Smart Shin Guard development process described elsewhere in this Report. For more information on these
features, see “Applications and Uses.”
Applications and Uses
We plan to sell two versions of the Smart Shin Guard
which will vary in terms of sophistication of features offered and target demographics of users:
Consumer Kit
The standard version which collects data and provides
analysis on basic physical and performance metrics, including covered distance, instantaneous and average speed, movement and direction,
acceleration and deceleration, kicking power, shot, pass, tackle, and header identification, and performance alerts. The consumer kit
is designed for athletes at all levels ranging from casual players to amateur and professional athletes. The remote access to the information
and analysis provided can be accessed by coaches, teammates, friends and family. We expect for the development of the consumer kit, including
the corresponding smart phone application, to be completed before the more advanced professional kit described below.
Professional Kit
An advanced version which will be more sophisticated
in terms of the types of data collected and the level of analysis and computation. In addition to the statistics available with the consumer
kit, the professional kit allows users to collect information on calorie consumption, metabolic power, elevation distance, directional
changes and angles, heart rate, positioning map, and team barycenter, which is the center of gravity of a game. The professional kit is
designed for and will be marketed primarily toward professional athletes and teams. The development of the professional kit will be a
longer process than the consumer kit due to factors including increased sophistication and technical complexity of the data collection
and analysis capabilities, contractual terms and limitations in our human and capital resources.
Smart Phone Application
The Company is in the process of developing a smart
phone application (“phone app”) for use by customers using the Smart Shin Guard. The phone app will function by receiving
and displaying data collected and processed by the Smart Shin Guard. When developed, the phone app will be essential for use in connection
with the consumer kit, to the extent such consumers intend to review and use the data provided in real time while training or playing
in games. We have developed a prototype of the phone app for the consumer kit, and development for the professional kit, as well as additional
continued efforts to improve the application generally, remain ongoing.
Other Subsidiaries
Other than Ghost Sport, we have two other subsidiaries
which we expect to play a less central role to our business plan and future operations, at least in the short term. These subsidiaries
are still in the early developmental stages and we do not expect either to materially contribute to our business plan and operations as
described elsewhere in this report. If we find investors or strategic partners interested in either of these subsidiaries,
we may enter into agreements or arrangements with such parties pursuant to which we will issue equity or debt interests in the Company
or one of our subsidiaries. Below is a brief description of each subsidiary.
Ghost Art World Inc.
Ghost Art is our wholly-owned subsidiary which we
acquired on June 29, 2019 together with its portfolio of 119 art paintings and reproductions as its principal assets. We have not sold
any of these assets. We are also developing a virtual artist “incubator” and art trading platform and network to assist emerging
artists increase their visibility and locate and procure sales of their artwork to consumers. This concept is still in the early development
stage and we do not expect to bring it to market or generate revenue therefrom in the short term.
IoTT World, Inc.
IoTT World Inc. (“IoTT”), which is an
acronym for “Internet of Things Tech,” is our wholly-owned subsidiary which focuses on the research and development of technology
and products designed to connect common household and other electronic devices using the Internet. We currently are in the early stages
of evaluating our business plan for IoTT and have been further delayed in this regard by the COVID-19 pandemic. This concept is still
in the early development stage and we do not expect to bring it to market or generate revenue from it in the short term.
Meanwhile, for IoTT we plan to insert a database sector
in which all the data collected per user of those who buy and wear our SSGs will converge, so that they can be consulted, for a fee, by
insiders such as coaches, athletic trainers, technical sports directors, and others involved with the player/team, or by the players themselves,
thus creating a large sports database with the hopes that over time the system will be used for all sports.
Competition
With respect to Ghost Sport, we will compete directly
with sports equipment and apparel developers, wholesalers and retailers, as well as other businesses offering player and team tracking
technology, some of which sell similar products to ours, and many of which have significantly greater capital and human resources than
we do. For example, we face competition from other businesses which provide smart data tracking and collection technology in the form
of wearable sporting equipment, including Soccerment and TibTop, each of which offers wearable shin guards, and Catapult Sports, which
offers similar wearable devices, with some level of data collection, analysis and transmission functionalities. Although we believe our
Smart Shin Guard technology to be unique in terms of its patented features and processes and the depth of information it can collect,
analyze and transmit, there can be no guarantee that our competitors have not or will not develop and sell technology that is similar
or superior to ours and/or that will hinder or limit our ability to access the market. Further, with respect to the phone app for the
Smart Shin Guard, there is at least one other similar application called Goalon which allows users to track certain performance metrics
directly on their cellular device, and there may be others currently in the market or that are being or may be developed that we will
compete with. Additionally, some sporting equipment companies and service providers offer technology or services using different means,
such as cameras that collect and transmit team and player data in a manner similar to ours, could be seen as competitors. Offerings of
similar equipment and technology to our Smart Shin Guard by any of these competitors will likely create a barrier to market entry for
our product and/or render it difficult to develop or grow a customer base, particularly to the extent our potential customers and users
have already integrated competitor products and services. Further, while we are not aware of similar wearable devices that are approved
by soccer leagues for in-play usage, we have also not obtained such approval for the Smart Shin Guard ourselves, and there can be no assurance
that such approval will be obtained.
With respect to Ghost Art, we expect to face competition
from niche art platforms and galleries as well as larger platforms on which artists can display their works, such as Instagram and Facebook.
Among our more direct competitors in the artist accelerator and marketing platform businesses are Looklateral, Koones, Lean Artist, Mecenate.online,
Rise Art and Saatchi Art. Many of our competitors in this field have access to greater financial resources and business networks and more
experience in the industry, which will pose challenges to any future operations and barriers to market entry and growth.
With respect to IoTT, a variety of technology research
and development companies have already made headway on connecting various devices and otherwise making life easier for consumers using
the internet and artificial intelligence. The market is currently saturated with such products, and with companies seeking to develop
and evolve such products and underlying concepts as to enhance their functionality. In light of these market conditions and the intense
competitive environment in this area, competition will be intense, as will risks inherent therewith including the reality that many competitors
have more capital, experience and progress with respect to their offerings than we do and that we may face difficulty in obtaining or
protecting intellectual property rights or avoiding the infringement of others in our operations of IoTT.
Employees
We currently have no employees. Our officers provide
services on a part-time basis.
Status as an Emerging Growth Company
Because we have no revenues and have never had a registration
statement become effective, we are an emerging growth company. An emerging growth company is defined as a company which had annual gross
revenues were less than $1.07 billion during its most recently completed fiscal year and had not sold common equity securities under a
registration statement as of December 8, 2011. We will continue to be an emerging growth company until the earlier of: (i) the last day
of the fiscal year of the Company during which we had total annual gross revenues of $1.07 billion or more; (ii) the last day of the fiscal
year of the Company following the fifth anniversary of the date of the Company’s first sale of common equity securities of pursuant
to an effective registration statement under the Securities Act; (iii) the date on which the Company has, during the previous three-year
period, issued more than $1 billion in non-convertible debt; or (iv) the date on which the Company is deemed to be a “large accelerated
filer” as that term is defined in Rule 12b-2 promulgated under the Exchange Act.
The federal securities laws and regulations provide
certain exemptions for emerging growth companies with respect to financial information and disclosure requirements in registration statements
and periodic reports and certain activities in connection with initial public offerings. The exemptions available to us as a result of
our status as an emerging growth company are summarized as follows:
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Unlike other reporting companies, we are not required to hold periodic shareholder voting on executive
compensation, the frequency of shareholder voting of executive compensation, and golden parachute compensation.
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We are permitted to include less extensive narrative disclosure in our reports filed with the Securities
and Exchange Commission (the “SEC”) than is required of other reporting companies, particularly in the description of executive
compensation.
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We are not required to include a report of our independent registered public accounting firm on the Company’s
internal control over financial reporting in our SEC filings.
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We would not be required to comply with new or revised financial accounting standards until private companies
(e.g., those that have not had a Securities Act registration statement declared effective and do not have a class of securities registered
under the Exchange Act) are required to comply with the new or revised financial accounting standards.
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We would be exempt from any requirement adopted by the Public Company Accounting Oversight Board in the
future providing for a mandatory rotation of companies’ accounting firms.
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We are permitted to submit a registration statement under the Securities Act to the SEC on a confidential
basis if the registration statement and all amendments are publicly filed at least 21 days before we were to conduct any road show with
respect to such offering.
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We may communicate with prospective investors that are qualified institutional buyers or institutions
that are accredited investors to determine interest in a contemplated offering either prior to or after filing a registration statement
under the Securities Act.
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Some of the above-described exemptions are also available
to smaller reporting companies, and therefore a termination of our status as an emerging growth company would not necessarily result in
a requirement that we comply with the default disclosure requirements applicable to reporting companies generally.
We have elected not to use the extended transition
period for complying with any new or revised accounting standards under Section 102(b)(1) of the Exchange Act.
Investing in our common stock involves a high degree
of risk. You should carefully consider the following risk factors before deciding whether to invest in the common stock. If any of the
events discussed in the risk factors below occur, our business, financial condition, results of operations or prospects could be materially
and adversely affected. In such case, the value and marketability of the common stock could decline, and you might lose all or part of
your investment.
Summary of Risk Factors
Our business is subject to numerous risks and uncertainties
that you should consider before investing in our common stock. Some of the principal risk factors that make an investment in the Company
speculative or risky are summarized as follows:
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We have generated no material revenue during the last two fiscal years or current fiscal year and in order
to continue as a going concern we require additional capital either through a debt or equity financing.
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We are still in the process of developing our Smart Shin Guard, which is our principal product, and there
can be no assurance we will be successful in completing such development or that we can successfully market this product once developed.
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We have a limited operating history and our likelihood of success is contingent upon the problems, expenses,
and complications frequently encountered by development stage companies.
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We may have or discover in the future material weaknesses in our internal controls and may face difficulties
remediating any such weaknesses;
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In order to generate material revenue, we will need to successfully develop and market our products and
services, including the Smart Shin Guard which is our principal product and is still under development;
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Our business is dependent upon our intellectual property which we may be unable to obtain or protect without
incurring significant expenses or at all.
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We may become involved in litigation to defend our intellectual property or to defend against infringement
claims from third parties, which would be expensive and time consuming and could materially adversely affect our business.
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We are highly dependent on a small number of key personnel, the loss of whom would materially adversely
affect our business.
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The industry in which we principally operate is highlight competitive, and most of our competitors have
greater financial and other resources and capital raising abilities than we do, which will render our efforts to establish a market for
our brand and products, including our Smart Shin Guard, particularly challenging.
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Because we will be reliant on a single product, if we are unable to establish a market for our product
and generate material revenue, this lack of diversification will be difficult to overcome and investors could lose some or all of their
investment.
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There is currently no active market for our securities, there can be no assurance that such a market will
ever develop, and the future prices and liquidity of our securities could be unpredictable and volatile.
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The COVID-19 pandemic has caused and may continue to cause disruptions in our business and industry, which
may hinder our progress and growth prospects.
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Risks Relating to the Company
Our ability to continue as a going concern is in
doubt absent obtaining adequate new debt or equity financing.
We have limited capital and have accumulated losses
of over $9.2 million since inception. Because we do not have sufficient working capital and cash flows for continued operations for at
least the next 12 months, our auditors have issued a qualified opinion. Our continued existence is dependent upon us or obtaining the
necessary capital to meet our expenditures. We cannot assure you that we will be able to raise adequate capital to meet our future working
capital needs.
Because we expect to need additional capital to
fund our growing operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.
We currently need substantial working capital. The
slowdown in the global economy or any subsequent or further financial hardship caused by the COVID-19 pandemic may adversely affect our
ability to raise capital. If adequate additional debt and/or equity financing is not available on reasonable terms or at all, we may not
be able to remain in business, and we will have to cease operations.
Even if we secure the necessary working capital, we
may not be able to negotiate terms and conditions for receiving the additional capital that are acceptable to us. Any future equity capital
investments will dilute existing shareholders. In addition, new equity or convertible debt securities issued by us to obtain financing
could have rights, preferences and privileges senior to our common stock. We cannot give you any assurance that any additional financing
will be available to us, or if available, will be on terms favorable to us.
If we are not successful, you may lose your entire
investment.
Prospective investors should be aware that if we are
not successful in our new business, their entire investment in the Company could become worthless. Even if the Company is successful,
we can provide no assurances that investors will derive a profit from their investment. Even if we can raise sufficient capital or generate
revenue, we cannot guarantee any resulting proceeds to us will be sufficient for us to grow our operations and become profitable. If we
are not successful, you may lose your entire investment.
Because we have a limited operating history to
evaluate our company, the likelihood of our success must be considered in light of the problems, expenses, difficulties, complications
and delay frequently encountered by a new company.
Since we have a limited operating history under our
current business model, it is difficult for investors to evaluate our business and prospects. You must consider our prospects in light
of the risks, expenses and difficulties we face as an early stage company with a limited operating history. Investors should evaluate
an investment in our company in light of the uncertainties encountered by start-up companies in a highly competitive industry such as
ours, which contains significant barriers to market entry. There can be no assurance that our efforts will be successful or that we will
be able to attain profitability.
Because Ghost’s business plan is unproven
it may not result in the generation of any revenue, material revenue or profitability.
Ghost is relying upon its U.S. patented sports equipment
technology which we intend to market and sell in the U.S. and foreign athletic markets to individual players, teams and organizations
interested in the Smart Shin Guard’s data collecting capabilities. We have not sold our products, and do not presently have inventory
available for sale. We cannot assure you that assuming we obtain sufficient financing, we will be able to successfully market our product
in any of the target countries, derive any material revenue or attain profitability. If we are not successful in marketing the Smart Shin
Guard, it is likely that you will lose your entire investment.
Because our business model is new, our growth strategy
may not be achievable and may not result in profitability.
We may not be able to implement our growth strategy
reflected in our business plan rapidly enough as to achieve profitability. Our growth strategy is dependent on a number of factors, including
market acceptance of the Smart Shin Guard. We cannot assure you that consumers and others will purchase the Smart Shin Guard or that a
sufficient market demand for our product will develop for us to generate revenue or become profitable.
Among other things, implementation of our growth strategy
would be adversely affected by the following:
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we may not be able to attract sufficient customers/subscribers for our product(s);
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our research and development, manufacturing and marketing costs may be materially more than we anticipate which will affect our future gross profit margins;
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a decline in general market conditions may prevent us from successfully establishing a customer base or raising capital as required; and
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we may face significant litigation from competitors with intellectual property rights for products that are similar to ours, the occurrence of which would not only divert our management’s time and attention, but involve prohibitive legal and other defense costs.
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Our business will depend,
to a large extent, upon our intellectual property.
We rely on our U.S. patent
and have applied for patents in other jurisdictions to protect our Smart Shin Guard technology. This patent and any future patents we
can obtain will be critical to our ability to market our product in applicable jurisdictions without the risk of reverse engineering of
our technology. In the event that we are unable to secure such patents, the marketability and viability of our product could be adversely
affected, including by being vulnerable to reverse engineering in any jurisdiction where the patent did not issue. While we received the
U.S. patent, there can be no assurance that the other patents will be secured. In the event these patents do not issue, the value of our
intellectual property and our ability to generate revenue therefrom could be materially adversely affected.
If we cannot obtain or protect intellectual property
rights related to our current or future products, we may not be able to compete effectively in our markets.
We rely upon a combination of patents, trade secret
protection and confidentiality agreements to protect the intellectual property related to our current or future products. The strength
of our patent in the sports logistics and technology field involves complex legal questions and can be uncertain. Our international patent
applications may fail to result in patents with claims that cover the products in the countries in which we desire to market and sell
our products. There is no assurance that all of the potentially relevant prior art relating to our patent and patent applications has
been found; such prior art can invalidate a patent or prevent a patent from issuing based on a pending patent application. Even if patents
do successfully issue, third parties may challenge their validity, enforceability or scope, which may cause such patents to be narrowed
or invalidated. Even if unchallenged, our patents and patent applications may not adequately protect our intellectual property or prevent
others from designing around our claims.
If the patent applications we hold fail to issue or
if their breadth or strength of protection is threatened, it could threaten our ability to commercialize our products. Patents may not
issue and issued patents may be found invalid and unenforceable or challenged by third parties. Since patent applications in the United
States and most other countries are confidential for a period after filing, and some remain so until issued, we cannot be certain that
we were the first to invent a patent application related to a product. Patents have a limited lifespan. In the United States, the natural
expiration of a patent is 20 years after it is filed, although various extensions may be available. The life of a patent, and the protection
it affords, is limited. When the patent life has expired for a product, we will become vulnerable to competition from similar products
or generic versions attempting to replicate our Smart Shin Guard or other products we may develop or acquire in the future. Further, if
we encounter delays in regulatory or league approvals, the time during which we will be able to market and commercialize a product candidate
under patent protection could be reduced.
In addition to patent protection, we rely on trade
secret protection and confidentiality agreements to protect proprietary know-how that is not patentable, processes for which patents are
difficult to enforce and any other elements of our product development processes that involve proprietary know-how, information or technology
not covered by patents. As a general practice, our employees, consultants, advisors and any third parties who have access to our proprietary
know-how, information or technology enter into confidentiality agreements. Nonetheless, our trade secrets and other confidential proprietary
information may be disclosed and competitors may otherwise gain access to our trade secrets or independently develop substantially equivalent
information and techniques.
The laws of some foreign countries do not protect
proprietary rights to the same extent or in the same manner as the laws of the United States. We may encounter significant problems in
protecting and defending our intellectual property both in the United States and abroad, particularly given our present business plan
to primarily focus our marketing and sales efforts on countries located outside of the United States. If we are unable to prevent material
disclosure of the non-patented intellectual property related to our technologies to third parties, and there is no guarantee we will have
any such enforceable trade secret protection, we may not be able to establish or maintain a competitive advantage in our market, which
could materially adversely affect our business, results of operations and financial condition.
Third-party intellectual property infringement
claims may prevent or delay our development and commercialization efforts.
Our commercial success depends in part on our avoiding
infringement on the patents and proprietary rights of third parties. There is substantial technology litigation, both within and outside
the United States, involving patent and other intellectual property rights, including patent infringement lawsuits, interferences, oppositions,
and reexaminations and other post-grant proceedings before the U.S. Patent and Trademark Office, and corresponding foreign patent offices.
U.S. and foreign issued patents and pending patent applications, which are owned by third parties, may exist in the fields in which we
are pursuing patents for our product. As the sports logistics and technology industries expand and more patents are issued, the risk increases
that our products may be subject to claims of infringement of the patent rights of third parties.
Third parties may assert that we are employing their
proprietary technology without authorization. There may be third-party patents or patent applications with claims to materials, concepts,
or methods of manufacture related to the use or manufacture of our products. Because patent applications can take many years to issue,
there may be patent applications currently pending that may later result in patents that our products may infringe. Third parties may
obtain patents in the future and claim that use of our technologies infringes on these patents. If any third-party patents were to be
held by a court of competent jurisdiction to cover the manufacturing process of our products, the holders of any such patents may be able
to block our ability to commercialize such products unless we obtained a license under the applicable patents, or until such patents expire.
Similarly, if any third-party patents were to be held by a court of competent jurisdiction to cover aspects of our concepts, processes
for manufacture or methods of use, the holders of any such patents may be able to block our ability to develop and commercialize the applicable
product unless we obtained a license or until such patent expires. In either case, such a license may not be available on commercially
reasonable terms or at all.
Parties making intellectual property claims against
us may obtain injunctive or other equitable relief, which could block our ability to further develop and commercialize our products. Defense
of these claims, regardless of their merit, involves substantial litigation expense and would involve a substantial diversion of our management’s
attention from our business. Because of the costs involved in defending patent litigation, we currently lack and may in the future lack
the capital to defend our intellectual property rights. If a claim of infringement against us succeeds, we may have to pay substantial
damages, possibly including treble damages and attorneys’ fees for willful infringement, pay royalties, redesign our infringing
products or obtain one or more licenses from third parties, which may be impossible or require substantial time and monetary expenditure.
Because, we may need to obtain licenses to intellectual
property rights from third parties, we may be unable to obtain licenses on reasonable terms or at all.
We may need to obtain licenses from third parties
to allow commercialization of our products. We may fail to obtain these licenses at a reasonable cost or on reasonable terms, if at all.
In that event, we would be unable to further develop and commercialize those products, which could harm our business significantly. We
cannot provide any assurances that third-party patents do not exist that might be enforced against our products, resulting in either an
injunction prohibiting our sales, or, with respect to our sales and other activities, an obligation on our part to pay royalties and/or
other forms of compensation to third parties.
We may be involved in lawsuits to protect or enforce
our patents or other intellectual property rights, which could be expensive, time-consuming and unsuccessful.
We rely on a patent on the Smart Shin Guard to protect
our intellectual property rights. In the United States, we have a patent and also have patent applications pending in international jurisdictions.
If an international patent does not issue, we may be subject to significant competition. Competitors may infringe our patents or interfere
with our patent applications or otherwise take action against our intellectual property rights. To counter such infringement, interference
or similar adverse occurrence, we may be required to file infringement or similar claims, or we may be required to defend the validity
or enforceability of our intellectual property rights, including our patents or patent applications, which can be expensive and time-consuming
and may force us to divert our limited resources. In an infringement proceeding, a court may decide that either one or more of our patents
is not valid or is unenforceable, or may refuse to stop the other party from using the technology at issue because our patents do not
cover that technology. An adverse result in any litigation or defense proceedings could put one or more of our patents at risk of being
invalidated or interpreted narrowly and could put our patent applications at risk of not issuing. Additionally, we may face challenges,
including from competitors’ technologies, in our ability to obtain a patent in jurisdictions in which we have patent applications
pending. Any difficulties or inability to obtain a patent in a jurisdiction in which we have applied or may apply for patent protection
would materially adversely harm our business.
Interference proceedings provoked by third parties
or brought by us may be necessary to determine the priority of inventions regarding our patents or patent applications. An unfavorable
outcome could require us to cease using the related technology or to license rights to it from the prevailing party. Our business could
be harmed if the prevailing party does not offer us a license on commercially reasonable terms or at all. Our defense of litigation or
interference proceedings may fail and, even if successful, may cause us to incur substantial costs and distract the attention of our management
and other employees. We may not be able to prevent misappropriation of our intellectual property rights, particularly in countries where
the laws may not protect those rights as fully as in the United States.
Because of the substantial amount of discovery required
in intellectual property litigation, there is a risk that some of our confidential information could be compromised by disclosure during
this type of litigation. There could also be public announcements of the results of hearings, motions or other interim proceedings
or developments. If investors perceive these results to be negative, it could have a material adverse effect on the price of our securities.
We may be subject to claims that our employees,
consultants or independent contractors have wrongfully used or disclosed confidential information of third parties.
We may be subject to claims asserting that we or our
employees, consultants or independent contractors have inadvertently or otherwise used or disclosed confidential information of our employees’
former employers or other third parties. We may also be subject to claims that former employers or other third parties have an ownership
interest in our patents. Litigation may be necessary to defend against these claims. There is no guarantee of success in defending these
claims, and if we succeed, litigation could cause substantial cost and be a distraction to our management and other employees.
If we cannot manage our growth effectively, we
may not become profitable.
Businesses, including development stage companies
such as ours which often grow rapidly, tend to have difficulty managing their growth. If we are able to successfully market our product(s),
we will likely need to expand our management team and other key personnel by recruiting and employing experienced executives and key employees
and/or consultants capable of providing the necessary support.
We cannot assure you that our management will be able
to manage our growth effectively or successfully. Our failure to meet these challenges could cause us to lose money, and your investment
could be lost.
It may be difficult to predict our financial performance
because our quarterly operating results may fluctuate.
Our revenue and operating results may vary significantly
from quarter-to-quarter due to a variety of factors, many of which are beyond our control. You should not rely on period-to-period comparisons
of our results of operations as an indication of our future performance. Our results of operations may fall below the expectations of
market analysts and our own forecasts. If this happens, the market price of our common stock may fall significantly. The factors that
may affect our quarterly operating results include the following:
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the rate at which we are able to distribute our product;
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the usage by subscribers of our interactive technology;
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seasonal patterns in the athletic and sporting goods industry
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worsening economic conditions such as those caused by the COVID-19 pandemic which cause customers to reduce spending and purchases such as our product which they may deem to be unnecessary;
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changes in the regulatory environment, including regulation of advertising, that may negatively impact our marketing practices;
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the adoption of new accounting pronouncements, or new interpretations of existing accounting pronouncements, that impact the manner in which we account for, measure or disclose our results of operations, financial position or other financial measures; and
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costs related to acquisitions of technologies or businesses.
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Expenditures by customers also tend to be cyclical,
reflecting overall economic conditions as well as budgeting and buying patterns of athletes, teams, leagues and the general public. Any
decline in the economy may alter teams’ and players’ current or prospective spending abilities or priorities and limit our
sales, or may delay sales with such prospective customers, and could materially and adversely affect our business, results of operations
and financial condition. For example, leagues operate on a seasonal basis, and may reduce or suspend their periods of activity due to
factors beyond our control, as has taken place during calendar years 2020 and 2021 due to COVID-19.
If we fail to retain our key personnel, we may
not be able to achieve our anticipated level of growth and our business could suffer.
Our future depends, in part, on our ability to attract
and retain key personnel and the continued contributions of our executive officers, each of whom may be difficult to replace. In particular,
Mr. Esterino Castellazzi, our President and Chairman of our Board of Directors, plays an important role in moving our business ahead and
obtaining financing. None of our key personnel have any agreements to continue serving us. The loss of the services of Mr. Castellazzi
or other key personnel and the process to replace any key personnel would involve significant time and expense and may significantly delay
or prevent the achievement of our business objectives.
We expect to rely on outside consultants and employees
who may be difficult to control and may expose to liability and/or limit our ability to grow our operations as desired or at all.
Due to our limited capital, we will rely on the outside
consultants and employees to develop and market our product. In the event that one or more of these consultants or employees terminates
their services to with the Company, fails to follow management’s instructions or becomes unavailable, we may see adverse effects
to our business and face difficulty locating and retaining suitable replacements. Further, because we will operate in multiple countries,
language barriers and complications with respect to monitoring our personnel is more likely than a more localized approach. There can
no assurance that our employees or consultants will stay with us or can be adequately controlled, or that we will be able to retain replacements
on favorable terms or at all, in which case our business could be harmed.
We will rely on third parties to sell our products,
and if any of these third parties alter, restrict access to or discontinue their relationships with us, or experience technical difficulties,
our ability to market our product(s) would be diminished and our business, revenue and financial results could be harmed.
We will rely on a combination of direct sales, licensing
agreements, and the use of our website to sell our Smart Shin Guard and any other products we have or may develop or acquire. If our website
or one or more of these third parties experiences a security breach or outage, or any third party through which we sell or to whom we
license our product terminates or adversely modifies the terms of their engagement with us, our ability to develop and grow a customer
base decline and our ability to reach potential customers would be negatively affected, causing our revenues and financial results to
be harmed.
Because of the current uncertainties, the COVID-19
pandemic could materially adversely affect our financial condition, future plans and results of operations.
The COVID-19 pandemic has and is continuing to spread
throughout the world, including the United States and Western Europe. This pandemic has had a significant adverse effect on the economy
throughout the world, including the live sports industry on which are business plan partially depends. The COVID-19 pandemic, including
the recent resurgence in the summer of 2021, has delayed our business plan, particularly by causing disruptions in league play throughout
Europe. The Company is not able to predict the ultimate impact that COVID -19 will have on its business; however, if the pandemic and
government action in response thereto result in a prolonged economic recession or depression, or otherwise hinders our operations or those
of the teams and leagues we intend to target a consumers of our product, the Company’s development and implementation of its business
plan and our ability to commence and grow our operations, as well as our ability to generate material revenue therefrom, will continue
to be hindered, which would have a material negative impact on the Company’s financial condition and results of operations.
Because of COVID-19, we may encounter delays or
difficulties in obtaining inventory which may have a material adverse effect our future results of operations.
We will be required to obtain our inventory from third
parties for our Smart Shin Guards. As a result of COVID-19 as well as due to our small size, we may be delayed in acquiring inventory.
COVID-19 has had an impact on the supply chain with many products as some companies have had to either suspend or limit operations. If
we experience any such delays, it may have a material adverse effect on our future results of operations.
If we are unable to meet
competitive challenges, we may not successfully market our patented product.
There are several companies
that have developed products and technology that collect, analyze and transmit physical and performance-based information about players
and teams. While we believe our product is unique in that it is both wearable while playing and collects and quickly transmits a greater
depth of information and analysis than most comparable devices currently in the market, there can be no assurance that this feature will
be adequate to attract new customers or convince players and teams using similar or related technology from switching to the Smart Shin
Guard. Further, we will be competing for a limited number of prospective customers in the area of professional and amateur soccer, many
of whom may not be willing or able to purchase our products at the prices we desire or at all. Our competitors will include major sports
apparel firms with greater name recognition and/or existing relationships with prospective customers, such as Nike, Adidas and Puma. We
will also compete with lesser known brands who have had a significant head start offering data collection devices, technology or services
to customers, including Soccerment, TibTop and Catapult Sport, each of which offer wearable devices that are similar to ours. While we
believe the Smart Shin Guard to have unique attributes that will render it attractive to customers, we cannot guarantee this alone will
enable us to effectively compete for the limited number of consumers in the soccer world.
Specifically, most of our
competitors have longer operating histories and greater resources than us, and could focus their substantial financial resources to develop
or sustain a competing business model and develop products or services that are more attractive to potential customers than what we offer.
Our competitors may also offer similar products and services at prices below cost and/or devote significant sales forces to competing
with us for customers, endorsements, or key personnel, any of which could improve their competitive positions. Any of these competitive
factors could make it more difficult for us to attract and retain customers or personnel or force us to lower our prices in order to compete,
which would in turn reduce our market share and revenue. We can provide no assurance our management will be successful in navigating this
complex competitive landscape, in which case our financial condition would be adversely affected.
Because we will be reliant primarily on a single
product to be sold to a limited number of prospective customers, we will face significant risks associated with a lack of diversification.
We anticipate that the majority of our operations
will be focused on the marketing and sale of our Smart Shin Guard, a product with relatively limited application and a narrow group of
potential customers, namely soccer teams and players. Any unexpected developments with respect to these prospective customers or the leagues
in which they play would therefore materially harm our ability to establish, maintain or grow a significant market position. Demand for
our product may fluctuate in response to new products that emerge or changes to the way the game is played, officiated or regulated, or
due to unexpected natural or uncontrollable events. For example, the COVID-19 pandemic has forced worldwide shutdowns of sports leagues,
and some leagues have delayed or suspended play for indeterminate periods of time. Similarly, those leagues that have resumed play in
the wake of the pandemic have seen drastic declines in fan attendance, due to government shutdowns, safety protocols and general public
concern. Any of these or related events could result in a decline in the demand for our product or the price point at which prospective
customers will be willing to purchase it, and in such event we will not have material alternative products or services to offset such
negative effects to our business. If we fail to generate material sales of our Smart Shin Guard for any of the foregoing reasons, your
investment in us would be materially harmed.
Because our success will
depend to a large extent on our ability to develop and grow a market for our Smart Shin Guard, you may lose your investment.
In order to be successful,
we will need to establish a market for our product. There can be no assurance that anyone will purchase our product at the prices we need
to generate material revenue or at all. Further, even if we do attract some customers, there can be no assurance that enough customers
will purchase our products or that they will continue to purchase our products in sufficient volumes to produce the cash flow needed to
sustain our operations, in which case your entire investment could be lost.
We may encounter difficulty obtaining approval
for our product for in-game use by soccer leagues, which could hinder or eliminate any competitive advantage with respect to our Smart
Shin Guard.
A material aspect of the Smart Shin Guard’s
potential attractive features for consumers, particularly professional and amateur soccer players and teams, is its relatively small size
and integration into a shin guard, which is already used in games and therefore does not add additional bulk or weight to a player’s
normal in-game apparel. However, many soccer leagues impose restrictions and policies on the apparel and equipment that players may wear
during games. As such, we will likely need to obtain approval for the Smart Shin Guard’s use by the soccer leagues of teams we market
the product to in order for those teams to use the product in-game. There can be no assurance we will obtain such approval in any or a
sufficient number of leagues. Leagues may be hesitant to allow our product to be used in games for a variety of reasons, including potential
safety concerns, concerns that such use would confer on certain teams an unfair advantage at the expense of others, or simply reluctance
to change. If we are unable to obtain approval for in-game use in leagues, soccer teams and players in those leagues may be unable to
use our product in-game or in real-time, which would reduce the usefulness of our product to them and limit our ability to sell our product
or generate material revenue therefrom. If we are unable to convince soccer leagues to allow players’ and teams’ in-game use
of our product, it could materially harm our business and results of operations.
The failure to obtain
endorsements from athletes or teams could significantly impair our ability to market our products.
A key component of our business
plan and marketing strategy currently contemplates obtaining endorsements from prominent athletes or teams to market our products. As
of the date of this filing, we have not obtained any such endorsements. Our ability to obtain any such endorsements will likely be dependent
on future funding. Because of our limited capital, there can be no assurance that we can procure any endorsements, in which case our business
could be adversely affected.
We may be exposed to liabilities under the Foreign
Corrupt Practices Act, and any determination that we violated the Foreign Corrupt Practices Act could have a material adverse effect on
our business.
Because we intend to operate in foreign markets, we
will be subject to the Foreign Corrupt Practice Act (the “FCPA”), and other laws that prohibit improper payments or offers
of payments to foreign governments (as well as similar laws in the United States). We expect to have operations and distribution channels
in jurisdictions creating the potential for corrupt practices by our employees, consultants or agents. We may employ sales personnel or
independent contractors who may be viewed as our agents or otherwise expose us to liability under the FCPA. While we intend to comply
fully with the FCPA and similar anti-bribery laws in conducting our business abroad, we cannot guarantee that we will be able to control
the conduct of our employees and contractors to prevent corrupt practices. The potential penalties for violating the FCPA include anti-bribery
laws and criminal or civil sanctions, including a fine of up to $2 million per violation. If we were to be found in violation of the FCPA
or local anti-bribery laws, the resultant penalties and collateral consequences could negatively affect our business, operating results
and financial condition.
We plan to conduct a substantial portion of our
business in foreign markets, which will expose us to the risks of trade or foreign exchange restrictions, increased tariffs, foreign currency
fluctuations, disruptions or conflicts with our third-party importers and similar risks associated with foreign operations.
Our current business plan includes expansion into
multiple foreign markets exposing our Company to risks associated with foreign operations. For example, a foreign government may impose
trade or foreign exchange restrictions or increased tariffs, or otherwise limit or restrict our ability to import products into a country,
any of which could negatively impact our operations. We are also exposed to risks associated with foreign currency fluctuations by selling
our products to consumers in foreign markets. Accordingly, strengthening of the Euro which is our primary currency versus a foreign currency
could have a negative impact on us. Additionally, we may be negatively impacted by conflicts with or disruptions caused or faced by third-party
importers, as well as conflicts between such importers and local governments or regulating agencies. Our operations in some markets also
may be adversely affected by political, economic and social instability in foreign countries, as well as economic tensions between governments,
the implementation of new or increased tariffs and other changes in international trade policies. Finally, since we plan to operate in
the European Union, the impact of the United Kingdom exiting the European Union, commonly referred to as “Brexit,” may adversely
affect our operations in the European Union.
Another risk associated with our international operations
is the possibility that a foreign government may impose foreign currency remittance restrictions. Due to the possibility of government
restrictions on transfers of cash out of the country and control of exchange rates, we may not be able to immediately repatriate cash
at the official exchange rate. If this should occur, or if the official exchange rate devalues, it may have a material adverse effect
on our business, assets, financial condition, liquidity, results of operations or cash flows.
If we do not comply with transfer pricing, customs
duties, value added taxes, and similar regulations, then we may be subjected to additional taxes, duties, interest and penalties in material
amounts, which could harm our operating results and financial condition.
By operating in many countries outside of the United
States, we will be subject to transfer pricing and other tax regulations designed to ensure that our intercompany transactions are consummated
at prices that have not been manipulated to produce a desired tax result, that appropriate levels of income are reported as earned by
our United States or local entities, and that we are taxed appropriately on such transactions. In addition, our operations will be subject
to regulations designed to ensure that appropriate levels of customs duties are assessed on the importation of our products.
The imposition of new taxes, even pass-through taxes
such as value added taxes, could have an impact on our perceived product pricing and will likely require that we increase prices in certain
jurisdictions, and therefore could have a potential negative impact on our business and results of operations. If they arise, the ultimate
resolution of these matters may take several years, and the outcome is uncertain. If the Internal Revenue Service or any foreign taxing
authorities were to successfully challenge our transfer pricing practices or our positions regarding the payment of income taxes, customs
duties, value added taxes, withholding taxes, sales and use taxes, and other taxes, we could become subject to higher taxes, we may determine
it is necessary to raise prices in certain jurisdictions accordingly, and our revenue and earnings and our results of operations could
be adversely affected.
If we fail to comply with U.S. and foreign laws
related to privacy, data security, and data protection, it could adversely affect our operating results and financial condition.
We are or may become subject to a variety of laws
and regulations including the European Union’s General Data Protection Regulation (the “GDPR”) regarding privacy, data
protection, and data security. These laws and regulations are continuously evolving and developing. The scope and interpretation of the
laws that are or may be applicable to us are often uncertain and may be conflicting, particularly with respect to foreign laws.
In particular, there are numerous U.S. federal, state,
and local laws and regulations and foreign laws and regulations regarding privacy and the collection, sharing, use, processing, disclosure,
and protection of personal data. Such laws and regulations often vary in scope, may be subject to differing interpretations, and may be
inconsistent among different jurisdictions. For example, the GDPR includes operational requirements for companies that receive or process
personal data of residents of the European Union that are broader and more stringent than those previously in place in the European Union
and in most other jurisdictions around the world. The GDPR includes significant penalties for non-compliance, including fines of up to
€20 million or 4% of total worldwide revenue. Additionally, in June 2018, California enacted the California Consumer Privacy Act
(the “CCPA”). The CCPA requires covered companies to provide California consumers with new disclosures and will expand the
rights afforded consumers regarding their data. Fines for noncompliance may be up to $7,500 per violation. Since the CCPA was enacted,
Nevada, Maine, Colorado and Virginia have enacted similar legislation designed to protect the personal information of consumers and penalize
companies that fail to comply, and other states have proposed similar legislation. The costs of compliance with, and other burdens imposed
by, the GDPR, CCPA, and similar laws may limit the use and adoption of our products and services and/or require us to incur substantial
compliance costs, which could have an adverse impact on our business.
We intend to strive to comply with all applicable
laws, policies, legal obligations, and industry codes of conduct relating to privacy, data security, and data protection. Our limited
resources may adversely affect our compliance effort. Given that the scope, interpretation, and application of these laws and regulations
are often uncertain and may be in conflict across jurisdictions, it is possible that these obligations may be interpreted and applied
in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices. Any failure or perceived
failure by us or third party service providers to comply with our privacy or security policies or privacy-related legal obligations, or
any compromise of security that results in the unauthorized release or transfer of personal data, may result in governmental enforcement
actions, litigation, or negative publicity, and could have an adverse effect on our operating results and financial condition.
Governments are continuing to focus on privacy and
data security, and it is possible that new privacy or data security laws will be passed or existing laws will be amended in a way that
is material to our business. Any significant change to applicable laws, regulations, or industry practices regarding the personal data
of our employees, agents or customers could require us to modify our practices and may limit our ability to expand or sustain our salesforce
or bring our products to market. Changes to applicable laws and regulations in this area could subject us to additional regulation and
oversight, any of which could significantly increase our operating costs and materially affect our operating results and financial condition.
Risks Related to Our Common Stock
Our registration under the Securities Exchange
Act of 1934 could be revoked by the Securities and Exchange Commission if we fail to file required reports.
Following the registration of our common stock with
the SEC on May 8, 2021 pursuant to the registration statement on Form 10, if we fail to file reports as required under the Exchange Act,
we may lose our registration. While we intend to comply with the Exchange Act’s reporting requirements moving forward, and we may
be unable to comply in the future as we did in the past. For example, in June 2009, the SEC revoked our registration under the Act for
failure to file required reports.
Following that action, the Company expended resources
to again become a reporting company with the SEC in 2010; however, it was never able to file an annual report on Form 10-K and ultimately
withdrew its registration in 2013.
If we are unable to comply with the SEC reporting
provisions in the future, such failure will affect the liquidity of our common stock and act as a depressant to the price. We cannot assure
you we will not become delinquent again.
Because of our limited working capital, we lack
required internal controls and unless we remediate them, we may be hampered in a number of ways, which could materially and adversely
affect us.
Our management and directors are based in Italy and
other European countries. Although our accounting and legal professionals, as well as our auditors, are based in the United States, our
lack of familiarity with United States federal and Delaware law has adversely affected us and may continue to adversely affect us as follows:
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Due to our limited size, we do not segregate our accounting functions which creates a material weakness;
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The lack of controls may ultimately cause errors in our financial statements;
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As we expand our business, we may fail to comply with local laws that could result in fines and the inability
to do business; and
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Once our common stock publicly trades, investors may react to our lack of internal controls by selling
our stock and depressing the price.
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As a public company in the United States, we are required
to maintain internal control over financial reporting and disclosure controls and procedures. These controls and other procedures are
designed to ensure that information required to be disclosed by us in the reports that we file with the SEC is disclosed accurately and
is recorded, processed, summarized and reported within the time periods specified in SEC rules.
Ensuring that we have adequate controls and procedures
in place to help produce accurate financial statements on a timely basis is a costly and time-consuming effort that needs to be evaluated
frequently. We will incur increased costs and demands upon management as a result of complying with the laws and regulations affecting
public companies relating to internal controls, which could materially adversely affect our results of operations.
Once we raise sufficient capital, we plan to take
steps to remediate our material weaknesses, including hiring a principal financial officer with knowledge of generally accepted accounting
principles as well as reporting and disclosure obligations. As our business expands we intend to retain additional consultants as required.
If we fail to maintain proper and effective internal controls in future periods, we could become subject to potential review by the SEC
or other regulatory authorities, which could require additional financial and management resources, could compromise our ability to run
our business effectively and could cause investors to lose confidence in our financial reporting.
Recently the SEC sued four public companies alleging
in part that they had violated Section 13(b) of the Exchange Act resulting from their failure to remediate material weaknesses in their
internal control over financial reporting over an extensive period of time. Three of these companies had remediated their material weaknesses
at the time the lawsuits were filed. If the SEC Staff investigates us and following that investigation a lawsuit is filed alleging that
we have and/or have not remediated our material weaknesses, we will face the following risks:
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It will divert our management’s attention from our core business of developing, marketing and selling
the Smart Shin Guard;
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We will incur substantial legal fees in connection with both the investigation and the lawsuit if it is
filed;
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If we are sued, we may be required to pay a civil monetary penalty in addition to other remedies the SEC
or a court may impose;
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Any public disclosure may cause investors to sell our stock which may result in a material decline in
our stock price that will cause investors to lose money; and
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Our existing stockholders will experience more dilution as we are required to raise capital at a lower
price per share.
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Because all of our officers and directors reside
outside of the United States, it will be difficult for investors to sue them personally in the United States and may be difficult to enforce
any judgment against their assets, which are located outside of the United States.
Our officers and directors reside in and are based
in Italy and other European countries. In the event that investors sue them in the United States alleging that any registration statement,
report or proxy filed with the SEC or other disclosure in connection with the purchase or sale of our common stock violates the United
States federal and/or state securities laws, they may claim that they are not subject to suit individually in the United States. If a
Court later determines that these individuals may be sued in the United States and there is an adverse judgment against all or some of
these directors, it may be difficult to enforce a United States judgment in the home countries of the defendants.
Currently there is no active public market for
our common stock, and we cannot predict the future prices or the amount of liquidity.
Currently, there is no active public market for our
common stock and one may never develop. Our common stock trades sporadically on the Pink Open Market under the symbol GHST. We do not
know if an active market will develop even if we begin filing required reports with the SEC.
The OTC Pink Open Market generally is not an active
market. Further, our common stock has only traded sporadically. In order to move to a higher market, such as the OTCQB, we are required
to pay $10,000 per year. Even if our common stock begins trading on the OTCQB, investors should be aware that the OTCQB is not as liquid
as major national securities exchanges.
These stock market and industry factors may adversely
affect the market price of our common stock.
Due to recent changes to Rule 15c2-11 under the
Exchange Act, our common stock may become subject to limitations or reductions on stock price, liquidity or volume.
On September 16, 2020, the SEC adopted amendments
to Rule 15c2-11 under the Exchange Act. This Rule applies to broker-dealers who quote securities listed on over-the-counter markets such
as our common stock. The Rule as amended prohibits broker-dealers from publishing quotations on OTC markets for an issuer’s securities
unless they are based on current publicly available information about the issuer. When it becomes effective on September 28, 2021, the
amended Rule will also limit the Rule’s “piggyback” exception, which allows broker-dealers to publish quotations for
a security in reliance on the quotations of a broker-dealer that initially performed the information review required by the Rule, to issuers
with current publicly available information or issuers that are up-to-date in their Exchange Act reports. As of this date, we are uncertain
as what actual effect the Rule may have on us.
The Rule changes could harm the liquidity and/or market
price of our common stock by either preventing our shares from being quoted or driving up our costs of compliance. We became subject to
filing reports under the Exchange Act following the effectiveness of our Form 10 in May 2021. If we cannot or do not provide or maintain
current public information about our Company our stockholders may face difficulties in selling their shares of our common stock at desired
prices, quantities or times, or at all, as a result of the amendments to the Rule.
We are subject to the “penny stock”
rules which will adversely affect the liquidity of our common stock.
The SEC has adopted regulations which generally define
“penny stock” to be an equity security that has a market price of less than $5.00 per share, subject to specific exemptions.
The market price of our common stock on the OTC Pink Open Market is presently less than $5.00 per share and therefore we are considered
a “penny stock” company according to SEC rules. Further, we do not expect our stock price to rise above $5.00 in the foreseeable
future. The “penny stock” designation requires any broker-dealer selling our securities to disclose certain information concerning
the transaction, obtain a written agreement from the purchaser and determine that the purchaser is reasonably suitable to purchase the
securities. These rules limit the ability of broker-dealers to solicit purchases of our common stock and therefore reduce the liquidity
of the public market for our shares.
Broker-dealers are increasingly reluctant to permit
investors to buy or sell speculative unlisted stock and often impose costs which make it uneconomical for small shareholders to do so.
Moreover, as a result of apparent regulatory pressure from the SEC and the Financial Industry Regulatory Authority (“FINRA”),
a growing number of broker-dealers decline to permit investors to purchase and sell or otherwise make it difficult to sell shares of penny
stocks. The “penny stock” designation may have a depressive effect upon our common stock price.
Our stock price may be volatile because of factors
beyond our control.
Any of the following factors could affect the market
price of our common stock:
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our failure to generate revenue;
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our failure to achieve and maintain profitability;
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actual or anticipated variations in our quarterly results of operations;
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announcement by us of the commencement of or the progress of any litigation;
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our failure to meet anticipated results with respect to distribution of the Smart Shin Guard to consumers and others;
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the failure of the Smart Shin Guard to operate as expected;
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complaints received from consumers and other users; and
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our failure to remain current with our Exchange Act filing requirements.
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In the past, following periods of volatility in the
market price of a company’s securities, securities class action litigation has often been instituted. A securities class action
suit against us could result in substantial costs and divert our management’s time and attention, which would otherwise be used
to benefit our business.
Because of FINRA sales practice requirements which
affect broker-dealers, the market price for our common stock will be adversely affected.
FINRA has adopted rules that require that in recommending
an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer.
Prior to recommending speculative low-priced securities to their non-institutional customers, broker-dealers must make reasonable efforts
to obtain information about the customer’s financial status, tax status, investment objectives and other information. Under interpretations
of these rules, FINRA believes that there is a high probability that speculative low-priced securities will not be suitable for at least
some customers. FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy shares of our common
stock, which may limit your ability to buy and sell our common stock and have an adverse effect on the market for our shares.
We have in the past and may in the future face
difficulty in effecting certain corporate actions we deem necessary or appropriate to raise capital due to FINRA or SEC rules and processes.
In 2019, FINRA declined to process a 1-for-100 reverse
stock split of our outstanding common stock because we did not maintain current public information. This action was taken by FINRA based
on perceived deficiencies under FINRA Rule 6490, which is based on SEC Rule 10b-17 and is designed to prevent fraudulent and deceptive
practices in connection with certain corporate actions including a reverse stock split. A primary reason for our filing the Form 10 is
to comply with these rules and effect the reverse stock split, as well as having the ability to take such other action in the future as
may be needed and to have access to the U.S. capital markets. There can be no assurance that the Form 10 will be sufficient for FINRA
to process a reverse stock split or allow us to take other action in the future, including such actions as may be necessary to conduct
a financing on favorable terms or at all. If this were to occur with respect to actions currently contemplated or that we may in the future
determine to undertake, it could have a material adverse effect on our Company.
In the future, we may issue preferred stock which
could make it more difficult for a third party to acquire us and could depress our stock price.
Our board of directors may issue one or more series
of preferred stock that have more than one vote per share. This could permit our board of directors to issue preferred stock to investors
who support our management and us and permit our management to retain control of our business. Additionally, issuance of preferred stock
could block an acquisition resulting in both a drop in our stock price and a decline in interest of our common stock.
Since we intend to retain any earnings for development
of our business for the foreseeable future, you will likely not receive any dividends for the foreseeable future.
We have not and do not intend to pay any dividends
in the foreseeable future, as we intend to retain any earnings for development and expansion of our business operations. As a result,
you will not receive any dividends on your investment for an indefinite period of time.