MIAMI, February 3, 2014 /PRNewswire/ --
GRILLiT, Inc. ("GRILLiT" or the "Company") (OTC: GRLT) today
announced that it has introduced Gaucho Ranch steaks as new menu
items.
Recently, GRILLiT announced that has commenced its supply
agreement with Natura Foods, LLC, the exclusive distributor of
"Gaucho Ranch" branded South American natural and organic grass-fed
beef (announced December 19, 2013).
In addition, the Company acquired a 10% equity stake in
Natura Foods. The agreement and equity participation are part
of the company's overall strategy to form strategic alliances with
complimentary companies in the natural foods sector that accelerate
the Company's objective of creating a state of the art, premium,
fast casual dining chain.
The Company rolled out its new menu featuring the Gaucho Ranch
USDA certified Organic Grass Fed Flap Steak and the New York Strip
Steak at its Airpark restaurant location in Miami near the end of January.
Management stated that the new menu items were very well
received, with initial sales results showing an increase in steak
orders by over 25%.
GRILLiT CEO, Ghazi Hajj, stated, "People want quality, and we
believe that the Gaucho Ranch products are a great fit for our
restaurant concept, which is to provide the best possible
ingredients available. We must admit that we were surprised
by the incredible reception we've received for these new menu
choices in such a short time period. The steaks are prepared
with our own GRILLiT Steak Seasoning. We are currently in the
process of implementing the Gaucho Ranch items into our franchised
store locations".
In the coming weeks, the Company will be making a series of
announcements about its strategic objectives, which are primarily
centered on creating brand value and the marketability of its
franchise sales, driven by the quality of menu choices and
operating income for its existing and future franchise owners.
About GRILLiT
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant
concept that marries fast casual to nutritious and healthy food.
The company opened its first location in Miami in 2011 and specializes in chef-inspired
custom crafted rice bowls, pasta and wraps as well as salads.
GRILLiT utilizes domestic growers and delivers healthy cuisine
using only fresh proteins, such as never-frozen chicken and Angus
beef. Restaurants offer an inviting and comfortable atmosphere with
an open kitchen and contemporary, industrial design. For more
information, visit http://www.grillitinc.com.
Forward Looking Statements:
Statements in this press release that are not purely historical
facts, including statements regarding GRILLiT's beliefs,
expectations, intentions or strategies for the future, may be
"forward-looking statements" under the Private Securities
Litigation Reform Act of 1996. Such statements consist of any
statement other than a recitation of historical fact and can be
identified by the use of forward-looking terminology such as
"plan", "may", "expect", "anticipate", "intend", "estimate" or
"continue" or the negative thereof or other variations thereof or
comparable terminology. The reader is cautioned that all
forward-looking statements are speculative, and there are certain
risks and uncertainties that could cause actual events or results
to differ from those referred to in such forward-looking
statements. This disclosure highlights some of the important risks
regarding our business. Specifically, the reader should not place
undue reliance on statements regarding our ability to open 58 new
franchised restaurants in the next five years. Additionally, there
are number of other risk factors relating to our business more
fully explained identified by us in our filings with the OTC
Markets, which are available through http://www.otcmarkets.com.
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INVESTOR RELATIONS CONTACT:
Raimundo Dias
Tel: +1(305) 716-4195
SOURCE GRILLiT, Inc.