LONDON, November 18, 2014 /PRNewswire/ --
Hiscox's new digital insurance
platform transforms the customer buying experience
Backbase, the customer experience platform (CXP) specialist,
announced today that Hiscox has launched their new UK digital
insurance platform based on Backbase CXP. The specialist insurer
joins Backbase's global roster of clients, which includes
ABN AMRO, Barclays, Legal &
General, and Deutsche Bank among others. Hiscox chose Backbase CXP
to support the transformation of their digital acquisition
channels. The successful implementation was carried out by Hiscox's
own Business and IT teams, supported by Backbase Expert Services.
Hiscox is now fully prepared to meet the ever evolving demand for
digital customer engagement.
(Logo:
http://photos.prnewswire.com/prnh/20121002/567102 )
"When we selected Backbase we were very impressed with the level
of innovation and digital transformation capabilities demonstrated
by their customer experience platform. Now that we're going live
with the solution in the UK we can happily state that Backbase has
delivered everything that was promised" said Stephane Flaquet, CIO
at Hiscox. "The implementation of Backbase CXP in combination with
our new policy administration systems will enable us to quickly
react to changes in the market and increase our competitive
advantage by providing our customers with a distinct digital
experience."
"I am delighted that Hiscox chose Backbase and am proud that we
were able to successfully support Hiscox's vision for digital
customer experience" said Jouk Pleiter, CEO and co-founder of
Backbase. "Hiscox clearly understands the importance of creating a
seamless, unified experience that streamlines their entire customer
journey. I'm very pleased we were able to meet their expectations
and play our part in their wider transformation programme."
About Hiscox
Hiscox, the international specialist insurer, is headquartered
in Bermuda and listed on the London Stock Exchange
(LSE:HSX). There are three main underwriting divisions in the Group
- Hiscox London Market, Hiscox Re and Hiscox Retail, which includes
Hiscox UK and Europe, Hiscox Guernsey, Hiscox
USA and subsidiary brand,
DirectAsia. Hiscox underwrites internationally traded, bigger
ticket business and reinsurance through Hiscox Re and Hiscox London
Market. Through its retail businesses in the UK, Europe and the US Hiscox offers a range of
specialist insurance for professionals and business customers, as
well as homeowners.
For further information
visit http://www.hiscoxgroup.com
About Backbase
Backbase is the maker of Backbase CXP, the award winning
customer experience platform that helps enterprises create
omnichannel, customer centric digital experiences. Backbase CXP
deploys a new, omnichannel presentation layer over underlying
infrastructure and IT systems, allowing enterprises to deliver
personal, relevant experiences to customers on every device, in any
context. Backbase CXP gives enterprises the tools and functionality
they need to transform their tired online and mobile channels into
engaging customer experiences, holistically managed from a single
platform. Industry analysts Gartner, Forrester and Ovum recognize
Backbase as a leader in terms of customer experience, mobile and
omnichannel focus, innovation, and time to value. Unlike most
traditional IT portal vendors, Backbase has created a modern,
business driven solution that makes CXP management easy for digital
professionals. This means lower costs, and more flexibility for
optimizing all online channels without the need for IT support.
Backbase CXP's lean, widget based architecture provides the
flexibility and agility enterprises need to create modern
experiences that truly empower business owners and customers. The
unique Backbase approach enables enterprises to drive self-service,
fuel online revenues and turn their online channel into a full
service customer experience platform. Global organizations such as
GE, ABN AMRO, AIG, Nationwide,
Deutsche Bank, Nordstrom, KPN, Fidelity, Barclays, and ING have
improved their online customer interactions and maximized online
customer experience, retention and conversion, by leveraging
Backbase's technology. Backbase was founded in 2003 and is
privately funded with operations in New
York, Atlanta, Amsterdam, and London.
For further information visit http://www.backbase.com
SOURCE Backbase
