American Premium Water Corp. (HIPH) Announces Establishment of UK
Business Development Team to Enter $1 Billion European Hemp
Market
The
Company
is bringing on Tanya Gullick
to
lead a
team
that will pursue distribution and strategic partnerships
across
UK and Europe.
PLAYA
VISTA, CA -- February 12 2018 -- InvestorsHub NewsWire
-- American Premium Water Corporation (OTC:
HIPH) announces that it has established a business development
team based in the UK and Spain to pursue distribution deals and
strategic partnerships
for the Company's LALPINA brand across the Continent. The team will
be led by Tanya Gullick,
who will hold the title of Managing Director, Business Development,
UK & Europe, with
Paolo Toffolo
as
Director of Sales & Marketing for UK & Europe.
American
Premium CEO Ryan Fishoff, commented, "I am thrilled to announce the
Company's entry into the European continent. This market has been
largely ignored by a lot of our counterparts but collectively is as
large as the US and Canadian hemp markets. I'm thrilled to
bring Tanya and her team on board to expand our brand and sales
efforts overseas. Their twenty five plus years of experience in the
beverage industry and their expertise in the local markets will
allow the Company and the brand to scale very quickly over
there. In our strategic planning, they have outlined a marketing
and sales strategy that is in-line with the Company's overall
strategy to promote LALPINA CBD; there will be a heavy emphasis on
consumer education about CBD, its potential health benefits,
and sports marketing. Their team also has a number of high level
contacts within the liquor and beer and retail industry, and they
have already received inquiries about potential partnerships and
joint ventures utilizing the Company's proprietary
formulations. The team has a number
of dispensary contacts in Spain, where they will be looking to
expand our product portfolio in both CBD & THC infused
beverages. This
will
be a
huge
potential market for the Company once we export our THC
infused beverage that
complies with all federal and international laws. It's an exciting
time and I look forward to going there to meet the entire team and
work on the strategy for the region."
Ms.
Tanya Gullick,
Managing Director, Business Development UK &
Europe
commented, "I am thrilled to join the American Premium team. I love
the LALPINA CBD brand and I think it has a lot of potential to
succeed in the UK and European markets. In the next few months we
are going to be working feverishly to develop a
sales plan to get the
product into large distribution channels in the UK and Europe. The
market is wide open, there is a lot of interest in CBD infused
products, and there aren't many competitors in the space. LALPINA
CBD has the opportunity to grab significant market
share. Our contacts are well
established in the UK and Europe, and I also believe there is a lot
of opportunity in many of these countries based on their already
existing bottled water consumption & CBD
growth.
I am
excited to work with Ryan and management team
formulating our strategy to achieve success."
Ms.
Gullick
has over
thirty plus years in the health and wellness industry. She is a
proponent of CBD and has been an earlier adapter of the product.
Ms. Gullick
and her
team collectively have over twenty-five
years plus in the beverage industry and fifteen years plus in the
sports industry. Mr. Fishoff will be traveling to London next week
to meet with the team for strategy discussions. According to a
report released last week by New Frontier Data, the European
Hemp consumer market is expected be over $1.25 billion in size, on
par with the US and Canadian markets according to the report. The
collective populations of the UK, Spain, Germany, France, and Italy
is 320.23 million, approximately the same size as the
United States.
About
American Premium Water Corp.
American Premium
Water (OTC: HIPH) is a diversified luxury consumer products company
focused on businesses in the health and beauty and biotech sectors.
The company is focused on harnessing the powers
of hydrogen and Nano technologies paired with cannabidiol (CBD) to
treat health disorders and enhance quality of life. This business
model aims to market emerging fashion brands by leveraging classic
retail partners and incorporating disruptive blockchain
technologies to expand the retail footprint. The company's
portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands
(www.LalpinaInc.com),
LALPINA Productions, LALPINA Records, Gents (www.gentsco.com),
Worthy, and blockchain platform FashionCoinX
(www.FashionCoinX.com).
Safe Harbor Notice
Certain
statements contained
herein are "forward-looking statements" (as defined in the Private
Securities Litigation Reform Act of 1995). American Premium Water
Corporation cautions that statements made in this news release
constitute forward-looking statements and makes no
guarantee of future performance. Forward-looking statements are
based on estimates and opinions of management at the time
statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and
assumptions made by
management. Actual results could differ materially from current
projections or implied results. American Premium Water Corporation
undertakes no obligation to revise these statements following the
date of this news release. Additional details of the Company's
business can be found in its public disclosures as a reporting
issuer under the Securities Exchange Act of 1934 filed with the
Securities and Exchange Commission's ("SEC") EDGAR
database.
This press release is
issued on behalf of the Board of Directors of
American Premium Water Corporation
