HRAL Hear AtLast Holdings Inc (PK)

(Pinksheets: HRAL)�HearAtLast Holdings, Inc. President Robert Oswald provides a shareholder update. January was a busy month for all of us at HearAtLast. I want to first say that it is with great enthusiasm that we announced our entry into the United States with the grand opening of our clinic located in The Villages, Florida, on January 21, 2008. We were greeted with a warm Florida welcome and were especially pleased with the press coverage we received at the ribbon cutting ceremony. This is our first U.S. location and is the result of a joint venture between HearAtLast and Vivatone Hearing Systems LLC, a manufacturer of digital hearing aids. Vivatone is the creation of Leon C. Hirsch, Founder and CEO of United States Surgical Corporation, and Dr. Nathan Bauman, a former professor of Audiology at Yale University. We couldn�t be more pleased to begin our U.S. presence with partners of this caliber. Once again HearAtLast clinics posted record sales as January was the biggest month in the history of our new company. Gross sales in January exceeded December�s sales figures by approximately 59%. It is important to note that this percentage was calculated using gross sales figures which do not include deductions for returns or other applicable allowances. We expect our sales to steadily rise as we open additional clinics. Although our current per-store sales levels are well above the industry average for new locations and we are a, accomplished new brand that has only recently been advertised, we expect that monthly unit sales will continue to increase. We expect our new locations to steadily realize their maximum sales potential as our brand recognition grows and Wal-Mart shoppers become more familiar with our concept. We opened four new HearAtLast clinics this January in the following locations; Wal-Mart Store #1056, Oshawa, ON., Wal-Mart Store #5778, Aurora, ON., Wal-Mart Store #1050, Airdrie, AB, and the first US location in The Villages, FL. With the addition of these new locations our chain has grown to 19 outlets, 18 of which are co-located in Wal-Mart Stores, Wal-Mart Supercentres, and Sam�s Clubs in Canada, and our new free standing location in The Villages, Florida. We intend to continue the rapid expansion of our chain throughout North America. We intend to continue our public relations and marketing campaign that began last November. This campaign is designed to create an awareness of our HearAtLast Hearing Store brand and to inform the general public with regard to general hearing health and the importance of hearing protection. In recent months, our Official Spokesperson Walter Gretzky and I were featured on several TV networks and radio stations promoting HearAtLast clinics. In addition to our radio and TV appearances, we launched a direct mail campaign targeting the geographic locations of our new store openings. The mailer invited consumers to visit our clinics for a complimentary hearing test as well as providing them with general information about new store locations and product offerings. I am happy to report that this promotion was quite successful as it brought us many first time customers. As I have said previously, much of the early successes that we�ve had have been due to our quality products, excellent customer service, and our strong relationship with Wal-Mart Canada. The fact that our clinics are often located in high-traffic areas in many of the new Wal-Mart stores in Canada has been exceptionally beneficial for us. We are confident our unique concept and strategic locations will provide us the opportunity to achieve many of our goals, one of which includes exceeding the standard sales averages in the hearing heath industry. So far 2008 has been every bit as good as we anticipated and we again want to thank all of our shareholders for their continued support and confidence in our company. There are currently 19 HearAtLast Stores operating in the following locations: Wal-Mart Store # 5742150 McEwan Dr.E.Bolton ON., L7E-2Y3 � Wal-Mart Store # 3016881 St Clair St. ExtensionChatham ON., N7M-5J7 � Wal-Mart Store # 3031165 North Queen St.Etobicoke ON., M9C-1A7 Wal-Mart Store # 30501280 Fanshawe Park Rd. W.London ON., N6G-1B5 Wal-Mart Store # 31312210 Bank St.Ottawa ON., K1V-1J5 Wal-Mart Store # 30821444 Quinn Dr.Sarnia ON., N7T-7H4 Wal-Mart Store # 31591900 Eglington Ave. EScarborough ON., M1L-2L9 Wal-Mart Store # 31143120 Dougall Ave.Windsor ON., N9E-1S7 Wal-Mart Store # 31951070 Major Mackenzie Dr. Richmond Hill ON., L4S 1P3 Wal-Mart Store # 30535000 Highway #7 Unit Y006A Markham ON., L3R 4M9 Wal-Mart Store # 30299717-21st Avenue N.W.Edmonton, AB T6N 1J5 Wal-Mart Store # 302718521 Stony Plain Rd. NWEdmonton, AB T5S 2V9 Wal-Mart Store #10783195, 3055 26th Ave NLethbridge, AB T1H SP4 Wal-Mart Store #30653900 Innes RoadOrleans, ON., K1C 1T1 Wal-Mart Store #1056450 Stevenson Rd South Oshawa, ON., L1J 5N6 Wal-Mart Store #5778135 First Commerce DrAurora, ON., L4G 0G2 Wal-Mart Store #10502881 Mainstreet SWAirdrie, AB T4B 3G5 Sam�s Club255 Silver Linden Drive Richmond Hill, ON., L4B 4V5 HearAtLast975 Del Mar DriveThe Villages, FL 32159 About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company�s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour. For additional information log on to: www.hearatlast.com Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.