HRAL Hear AtLast Holdings Inc (PK)

HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today the status of their bridge financing obtained from First Equity PTE, Ltd.

On January 22, 2010 HearAtLast announced that it had obtained bridge financing allowing the company to continue its expansion plans of HearAtLast Hearing Stores across Canada. During this time the Company's CEO, Matthew Sacco, has been working closely and diligently with First Equity PTE, Ltd. in finalizing the details of this financing as well as increasing the amount from $1.5M to $2.5M.

The amount of financing from this bridge will not only allow the Company to continue to strengthen their ongoing operations, but will also address the next phase of store openings within the Wal-Mart footprint. This also provides sufficient working capital required to successfully operate the HearAtLast Hearing Stores. "We are very pleased in the confidence and interest that First Equity has shown in the HearAtLast business model which is displayed by their increase in the amount of financing. This bridge and imminent larger financing will solidify the Company's relationships with suppliers, assist in gaining market share and brand awareness, as well as prove to the industry that HearAtLast is making significant strides into the Canadian market," stated Matthew Sacco.

The Company is pleased to state that the terms of this bridge financing will not create any dilution to the Company and as previously stated, this is the preliminary stage of a larger financing that will be soon announced and described in detail.

About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at: www.hearatlast.com.

Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi 416-436-3795 investorrelations@hearatlast.com