U.S Merchant Systems Selects International Card Establishment's Neos Merchant Solutions Gift and Rewards Program for National Launch CAMARILLO, Calif., July 1 /PRNewswire-FirstCall/ -- International Card Establishment, Inc. (I.C.E.) (OTC:ICRD) (BULLETIN BOARD: ICRD) announced that its gift and rewards company, Neos Merchant Solutions, has been chosen by U.S. Merchant Systems (USMS) to provide a gift and rewards program for USMS' merchant accounts. USMS has commenced a launch of Neos' smart card based gift and rewards cards to thousands of merchants through its nationwide sales force of more than 200 agents. USMS is a highly successful Merchant Account Provider offering bankcard-processing services to thousands of merchants nationwide. Recently, USMS was named the official Merchant Account Provider to the Independent Organization of Little Caesar's Pizza Franchisees to whom it will offer both bankcard merchant services and a gift and rewards card program. Neos Merchant Solution's gift and rewards card program provides a number of benefits to USMS merchant accounts, including: (1) improved cash flow -- prepaid gift and rewards cards are issued for cash today against future sales; (2) brand identity -- a gift and rewards card acts as a "walking billboard" in the owner's wallet, offering a constant reminder of where to shop; (3) brand rewards -- the gift and rewards card gives USMS' merchants' customers a point rebate on their purchases, which can only be redeemed at USMS' merchants' stores; (4) faster check out lines and more security -- because the smart card based gift and rewards card stores all of the data on the card itself without the need to dial up and verify the credit on the card and is virtually impossible to counterfeit. "Neos' smart card based gift and rewards card offers a unique solution that will be extremely beneficial to our merchant businesses," said Mr. Stuart Rosenbaum, Chairman & CEO, USMS. "We believe that the Neos gift and rewards card will help our merchant accounts increase their revenues and build customer loyalty." "We are extremely pleased that USMS, a major player in the bankcard business, has chosen our gift and rewards program as their premier offering to its vast merchant base," said H. Wain Swapp. "We are highly confident that USMS' rollout of the Neos-based gift and rewards program will increase its merchants business." About USMS http://www.usms.com/ U.S. Merchant Systems is a Merchant Account Provider for Visa(R) and MasterCard(R). In other words, we provide businesses with the ability to accept credit cards. In addition to Visa and MasterCard, we can also set up merchant accounts with American Express(R), Discover(R) and Diners Club(R). In order to accept credit cards a merchant needs a Merchant Account. U.S. Merchant Systems provides these Merchant Accounts. About Neos Merchant Solutions http://www.neosmerchant.com/ Neos Merchant Solutions is full service payment processing company offering a turnkey solution to today's retail merchants. Neos offers custom application development, electronic payment processing, card personalization services, terminal integration & deployment, and customer support. As an application developer, Neos has developed a variety of scalable smart card and mag stripe card applications utilizing all of the elements of stored value and frequency/rewards card programs and services. Neos integrates its proprietary software to many of today's POS terminal and cash register interfaces. In addition, Neos offers one of the most robust internet-based transaction collection and database reporting systems in the marketplace today. About I.C.E. I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system through its Wholly owned Neos Merchant Solutions subsidiary (http://www.neosmerchant.com/) that enables merchants to offer store-branded gift and rewards cards. I.C.E. also provides leasing services to the point-of-sale industry through its GlobalTech Leasing subsidiary. (http://www.globaltechleasing.com/) Forward-Looking Statements This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended. Contact: William Lopshire Chief Executive Officer, I.C.E. 877-689-4309 e-mail: or Investor Relations Contact: WPH Consultants, Ltd. Philippe Niemetz, toll-free: 800/477-7570212/344-6464 e-mail: DATASOURCE: International Card Establishment, Inc. CONTACT: William Lopshire, Chief Executive Officer, I.C.E., 1-877-689-4309, ; or Investor Relations, Philippe Niemetz of WPH Consultants, Ltd., 1-800-477-7570, +1-212-344-6464, Web site: http://www.globaltechleasing.com/ http://www.neosmerchant.com/ http://www.usms.com/

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