International Card Establishment's Neos Merchant Solutions Institutes Gift and Loyalty Program for Juice It Up! at 67 Stores in Four States OXNARD, Calif., Oct. 8 /PRNewswire-FirstCall/ -- International Card Establishment, Inc. (OTC:ICRD) (BULLETIN BOARD: ICRD) announced that its recently acquired gift and loyalty unit, Neos Merchant Solutions, has successfully implemented a gift and loyalty program for Juice It Up! Franchise Corporation, a rapidly growing 67-store chain offering smoothies and other nutritional beverages in California, Florida, Texas and Washington. After winning a competition against over a dozen other gift and loyalty program providers, Neos implemented a smart card based gift and loyalty program at Juice It Up! franchise stores, starting in 2003. The success of the Juice It Up! gift and loyalty program over the past 13 months has led that company to make it mandatory for any new franchisee to offer the program and use Neos' credit card processing services. The program confers a number of benefits to Juice It Up! franchise owners, including: (1) improved cash flow -- prepaid gift cards are issued for cash today against future sales; (2) brand identity -- a gift card acts as a "walking billboard" in the owner's wallet, offering a constant reminder of where to shop; (3) brand loyalty -- the gift card gives Juice It Up! customers a 5% point rebate on their purchases, which can only be redeemed at Juice It Up! stores; (4) faster check out lines and more security -- because the smart card based gift card stores all of the data on the card itself without the need to dial up and verify the credit on the card and is virtually impossible to counterfeit. "We couldn't be happier with the NEOS gift and loyalty card solution," stated Brandon Gough, President of Juice it Up! Franchise Corporation. "As a franchisor, our responsibility is to help make our franchisees successful. The NEOS solution allows our franchisees to view with complete transparency every customer transaction, and ensures that the flow of dollars and loyalty points moves appropriately from customers to individual stores. From the initial plan design through implementation, NEOS has provided Juice it Up! with superior customer service, and has been a true partner in helping make our program successful." "Juice It Up! is a perfect example of how gift and loyalty programs can help rapidly growing companies," said H. Wain Swapp, President and CEO, Neos. "When we started doing business with Juice It Up!, it was with a subset of 10- 12 stores and they were only enrolled in our gift card program. After experiencing the time saving benefits of our smart card, they upgraded their gift card program and added a loyalty function so that the same card that they were using as a gift card could also be used as a loyalty card to reward their customers." Mr. Swapp went on to add, "Juice It Up! now has 67 stores and is expected to double in size over the next 12 months. Our ultimate success is when we create value for our clients, who in turn reward us as they grow." About Juice It Up! http://www.juiceitup.com/ Founded in southern California in 1995, Juice It Up! is a franchise chain that offers smoothies that include up to five servings of fruit with complimentary nutritional supplements. The chain, which operates in California, Florida, Texas and Washington currently has 67 operating units and expects to have 80 stores open by the end of the year. About Neos Merchant Solutions http://www.neosmerchant.com/ Neos Merchant Solutions is full service payment processing company offering a turnkey solution to today's retail merchants. Neos offers custom application development, electronic payment processing, card personalization services, terminal integration & deployment, and customer support. As an application developer, Neos has developed a variety of scalable smart card and mag stripe card applications utilizing all of the elements of stored value and frequency/loyalty card programs and services. Neos integrates its proprietary software to many of today's POS terminal and cash register interfaces. In addition, Neos offers one of the most robust internet-based transaction collection and database reporting systems in the marketplace today. About I.C.E. http://www.cardnetone.com/ I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards. Forward-Looking Statements This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended. DATASOURCE: International Card Establishment, Inc. CONTACT: William Lopshire Chief Executive Officer of I.C.E., +1-877-689-4309, or ; or Investors Philippe Niemetz of WPH Consultants, Ltd., 1-800-477-7570, +1-212-344-6464, or , for International Card Establishment, Inc. Web site: http://www.cardnetone.com/ http://www.neosmerchant.com/ http://www.juiceitup.com/

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