International Card Establishment's Neos Merchant Solutions Announces a Loyalty Card Program with Fifth Third Bank Processing Solutions OXNARD, Calif., Oct. 21 /PRNewswire-FirstCall/ -- International Card Establishment, Inc. (I.C.E.) (OTC:ICRD) (BULLETIN BOARD: ICRD) today announced that its recently acquired Gift and Loyalty unit, Neos Merchant Solutions, Inc., is partnering with Fifth Third Bank Processing Solutions of Cincinnati, Ohio, to rollout its smart card based loyalty program to Fifth Third's merchant customers nationwide. Since it began working with Fifth Third earlier this year, Neos has been instrumental in training Fifth Third Bank Processing Solutions' Sales and Relationship Management teams on how the Neos program provides an optimal loyalty solution to merchants, all leading to the successful implementation of complete turnkey programs to their customers. "We are excited about working together to launch our smart card based loyalty programs to Fifth Third's merchant customers," said H. Wain Swapp, President and CEO, Neos. "Fifth Third has a deep appreciation of how loyalty programs help both the bank and its merchants promote customer retention, yielding incremental in sales per customer, and, by extension, creating a more valuable customer base." Neos offers a comprehensive array of Gift and Loyalty card services, providing superior service, while designing, encoding, printing and fulfilling all of its customer orders. This degree of vertical integration allows the company to service its customers in a fraction of the time that its competitors -- who typically outsource some or all of these processes -- take to fill orders. About Fifth Third Bank Processing Solutions Fifth Third Bank Processing Solutions is one of the nation's largest providers of credit, debit, EBT, ACH and check acceptance services. Established in 1973, Fifth Third's high-end in-house processing capabilities offer an unparalleled combination of flexibility, reliability, experience, and proactive support. Fifth Third innovations include the development of JEANIE(R), the nation's first modern ATM network and Fifth Third Direct(SM), the industry-leading interactive, Internet-based back-office support system. As one of the four main businesses operated by Fifth Third Bancorp, headquartered in Cincinnati, Ohio, Fifth Third Bank Processing Solutions processes nine billion ATM and POS transactions per year for more than 207,000 merchant locations and 1,350 financial institutions worldwide. More information may be found at http://www.53.com/. About Neos Merchant Solutions http://www.neosmerchant.com/ Neos Merchant Solutions is full service payment processing company offering a turnkey solution to today's retail merchants. Neos offers custom application development, electronic payment processing, card personalization services, terminal integration & deployment, and customer support. As an application developer, Neos has developed a variety of scalable smart card and mag stripe card applications utilizing all of the elements of stored value and frequency/loyalty card programs and services. Neos integrates its proprietary software to many of today's POS terminal and cash register interfaces. In addition, Neos offers one of the most robust internet-based transaction collection and database reporting systems in the marketplace today. About I.C.E. http://www.cardnetone.com/ I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards. Forward-Looking Statements This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended. DATASOURCE: International Card Establishment, Inc. CONTACT: William Lopshire, CEO, I.C.E., +1-877-689-4309, ; Investor Relations: Philippe Niemetz, WPH Consultants, Ltd., 1-800-477-7570, +1-212-344-6464, Web site: http://www.53.com/ http://www.neosmerchant.com/ http://www.cardnetone.com/

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