Innovaro, Inc. (OTCQB: INNI), the leading provider of software-driven innovation solutions, today announced a joint venture with 23Forty Design and Consulting to launch a retail software product to monitor customer sentiment on social media websites.

The software, LiSN, is a retail version of Innovaro’s powerful enterprise software, Listen, and will provide small businesses access to advanced sentiment monitoring similar to that used by global corporations. LiSN uses semantic bots and a natural language processor - sophisticated artificial intelligence algorithms - to monitor social media and other Web sites, and to capture what customers are saying. Customer sentiment is measured and ranked, both positively and negatively, and the product “learns” through use how customers feel. LiSN will allow small businesses to capture, measure, and correlate what customers are actually saying about their experiences with companies and products.

Asa Lanum, Innovaro’s Chairman and CEO, explains that Innovaro’s Listen and its new retail sibling, LiSN, fully tap the information value hidden within social media platforms. “The conversations businesses most want to hear are those where customers share their loves and hates, their delights and frustrations. This deep customer empathy is what drives successful businesses. LiSN will deliver this ability to a much wider and previously unserved market.”

“This ability to harness social media is revolutionary and we had to be a part of it," said Curt Melone, CEO and founder of 23Forty. Chris Fox and Kevin Grom, who will lead the 23Forty team, have successfully introduced new technologies through telesales operations. "This is a big idea,” said Fox, “and we’re excited to take it into a new market."

About 23Forty

23Forty Design & Consulting specializes in working with Internet-based companies. They create business strategies to bring existing or start-up businesses to market. Their approach is to drive profitable sales by capturing the market. They do this by creating an online experience that visually shows who you are while focusing on the right audience. For more information please visit: http://www.twentythreeforty.com/

About Innovaro, Inc.

Innovaro is the leading provider of software-driven innovation solutions. Tested methodologies fueled by an artificial intelligence engine ensure repeatable success along the entire innovation lifecycle. A full suite of software products, consulting services, and foresight research deliver a proper fit for every customer’s innovation needs. For more information please visit: www.innovaro.com.

Forward-Looking Statements

Certain matters discussed in this press release are “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Certain factors could cause actual results to differ materially from those projected in these forward-looking statements and these factors are identified from time to time in our filings with the Securities and Exchange Commission. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This press release is available on Innovaro’s website www.innovaro.com.

InnovaroTania Bernier, 813-754-4330 x223media@innovaro.com

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