AMSTERDAM, May 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM)
and leading Dutch telecommunications provider KPN have
developed a mobile app to engage fans in new ways. The app
integrates real-time, virtual experiences on a mobile device
allowing users to participate in activities such as watching a live
football game from multiple angles, voting for 'Man of the Match,'
monitoring the scores of concurrent matches, and ordering food and
beverages.
The app is being showcased at the Amsterdam Arena. With two
million yearly visitors, it's the largest stadium in the Netherlands and home to the renowned
football club Ajax. Using the IBM MobileFirst application
development portfolio, IBM and KPN collaborated to provide the
Arena with sophisticated mobile solutions to enrich the in-stadium
experience.
IBM and KPN created a mobile solution for streaming high
quality, real-time video content and delivering on-demand services
to fans' mobile devices at events. The app's split screens and
swipe technology provide users with instant access to several
simultaneous high definition video streams, and multiple vantage
points of the field.
The Amsterdam Arena app was designed and built by experts in the
IBM Interactive Experience practice. Over the past decade, mobile
technology has grown in functionality and popularity to become the
preferred method for exchanging information, currency, goods and
services. The IBM MobileFirst portfolio supports business
transformation by efficiently building, deploying and managing
mobile apps that combine cloud, Big Data and analytics, and social
technology capabilities to run securely across multiple devices and
platforms.
"Mobile and second screen technology
can radically improve user experiences," said Peter Kouwen, Communications Sector Leader, IBM
Netherlands. "Working with KPN and Amsterdam Arena was an
opportunity to push mobile innovation and demonstrate how to truly
evolve the fan experience at live events by creating multiple
touchpoints to engage and deliver interactive services."
The Amsterdam Arena app also showcases the possibilities of LTE
broadcast. LTE broadcast is a technology that enables content to be
"pushed" to the user via the 4G network, making it possible to send
multiple video streams simultaneously to Arena visitors. Going
forward, the LTE broadcast pilot will be further explored and
expanded.
"Taking advantage of the possibilities of LTE broadcast
technology allow us to use live video to communicate with Amsterdam
Arena visitors in multiple ways," said Joost Steltenpool, Director Access,
KPN. "Whether a user is watching a live concert or event, or
examining different views from a smartphone or tablet, the
experience will be like none other."
For more information on IBM MobileFirst, visit the press kit or
www.ibm.com/mobilefirst. For more information on IBM Interactive
Experience, visit www.ibminteractive.com.
Follow @IBMmobile and @IBMInteractive on Twitter, and see IBM
MobileFirst on YouTube, Tumblr and Facebook.
Media Contact
Yves Van
Seters
External Relations IBM Benelux
T: +32 478 27 10 33
E: yvanseters@be.ibm.com
Photo - http://photos.prnewswire.com/prnh/20140519/89117
Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO
SOURCE IBM
