Louisiana Food Company Launches Its Signature Coffee: "Voodoo Roast(TM)"; Company Expects Brand to Be a Top Seller Online: www.v
09 Juin 2011 - 3:15PM
Marketwired
Louisiana Food Company (OTCBB: LUSI), a purveyor of "Certified"
Louisiana specialty food products, today announced the launch of
its signature roast coffee, "VOODOO ROAST." Voodoo Roast marks
LUSI's initial focused push into the over $18 billion annual U.S.
coffee industry, and the ever-growing specialty coffee market which
accounts for nearly 10% of the coffee market.
"The Voodoo Roast labeling is brilliant and, based on our
experience with online sales, we fully expect that Voodoo Roast
will become an extremely popular brand, especially among online
shoppers," said David Loflin, LUSI's President. "Voodoo Roast is
positioned as our signature roast, the coffee that we believe will
put us on the coffee map quickly," Mr. Loflin continued.
Voodoo Roast offers more of an edge than LUSI's 12-Bar Dark
Roast, while still delivering a smooth finish. Each of LUSI's other
products carries with it a story inspired by the history and people
of South Louisiana, and Voodoo Roast is no different:
"Most Sundays after mass, in the narrow,
cobblestone alley behind St. Louis Cathedral in the French Quarter
of 1835 New Orleans, a small crowd of faithful parishioners would
gather, clutching their gris-gris
bags and excitedly await the arrival of yet
another faithful parishioner, Marie Laveau. Once present, Mam'zelle
Laveau would... " - continued at www.voodooroast.com.
Currently, LUSI sells all of its specialty food product lines to
retail grocery stores and directly to consumers through its online
store -- www.lafoodco.com.
Capturing South Louisiana
From the outset, LUSI's management has believed that the rich
and diverse cultural heritage of South Louisiana would provide a
natural source of inspiration for its product labels. As works of
art, LUSI's product labels capture the movement and energy that is
South Louisiana -- they are "eye-grabbers," and retailer and
consumer response to the labels has been extremely positive.
About Louisiana Food Company
LFC is devoted to locating, developing and commercializing
food-related business opportunities in the State of Louisiana.
Currently, LFC has established three lines of "Certified" Louisiana
specialty food products: PACKAGED DRY PRODUCTS (marketed under
LFC's "Louisiana Food Company" brand name), (2) SAUCE PRODUCTS
(marketed under LFC's "The Quarter's" brand name) and (3) COFFEE
PRODUCTS (marketed under LFC's "Tchoupitoulas Coffee Company" brand
name -- "Tchoupitoulas" is pronounced "chop-uh-too-lus"). LFC's
specialty food products are sold through distributors, directly to
retail grocery stores, directly to other retailers and directly to
consumers through its online store: www.lafoodco.com.
Contact: Eddie Cruz Acer Communications, Inc. 949-390-0111
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