Liberator Develops Retail Packaging Using Vacuum Compression Technology
13 Novembre 2012 - 8:18PM
Marketwired
Liberator, Inc. (OTCQB: LUVU) today announced the shipment of its
iconic Wedge® and Ramp® products in new discreet packaging that
maintains a luxury aesthetic. This new generation of vacuum
compressed Liberator gear is more attractive for the consumer and
retailers as it provides easy carry-out and display sizes while
also reducing half its carbon footprint and packaging waste.
"Vacuum packaging soft-foam products like pillows and mattress
toppers is an established manufacturing process," said Louis
Friedman, President and CEO of Liberator, Inc. "Vacuum compressing
structured high-density foam as used in our Liberator Shapes is
truly revolutionary. This new packaging opens up the gateway to
mass market as mainstream retailers now have a viable way of
merchandising Liberator in their brick and mortar stores."
Discretion, as perceived by the consumer, is another important
component in the purchase process. Liberator's new packaging is
designed as a carry-out case with no potentially objectionable
graphics on display. These flat-pack kits come complete with
simple, easy to understand three-step instructions for opening the
compression capsule, removing the shape and installing the cover --
all done in less than two minutes, and the unit is ready for
immediate use. An illustrated Liberator position guide is also
included.
"For the international market, Liberator's new vacuum compressed
packaging is a major milestone in the evolution of our Company,"
said Michael Kane, Executive Vice President of Liberator, Inc.
"Demand for Liberator products worldwide was always strong but
distribution in retail and mass markets was challenging due to the
size of the products and the high cost of both inbound sea
containers and intra-country freight. We now have the ability to
open up these global markets without limitation. In the last two
months we've more than tripled our international business with
container orders headed for Europe and China."
The Company is currently offering its core Liberator products in
these vacuum compressed packs. The Wedge®, Ramp® and Wedge/Ramp
Combo, and Black Label equivalent products, are now in production
with the balance of the collection, including larger Esse®-style
furniture pieces, beginning in early 2013. Point-of-purchase
displays will also be available at that time.
About Liberator, Inc.
Liberator, Inc. is a dynamic vertically integrated public
company capitalizing on the emerging sexual wellness revolution
through the worldwide marketing of the Liberator® line of products,
the luxury and lovestyle brand that celebrates intimacy by
inspiring romantic imagination. Established with the conviction
that sensual pleasure and fulfillment are essential to a well-lived
life, Liberator Bedroom Adventure Gear® empowers exploration,
fantasy and the communication of desire, for persons of all shapes,
sizes and abilities. Products include Liberator shapes and
positioning systems, pleasure objects, and sensual accessories.
Liberator, Inc. is headquartered in a 140,000 square foot facility
in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100
employees, with products being sold directly to consumers and
through hundreds of domestic resellers, on-line affiliates and
international licensees. The company is known for cutting-edge
advertising and product branding.
Liberator operates an online retail e-commerce website at:
www.Liberator.com and can be followed on Twitter at:
www.twitter.com/Liberator.
For comprehensive investor relations material, including fact
sheets, research reports, and video regarding Liberator, please
visit the Company's investor relations web site at
www.invest-in-LUVU-Liberator.com.
Forward-Looking Statements
In addition to historical information, this press release may
contain forward-looking statements that reflect the company's
current expectations and projections about future results,
performance, prospects and opportunities. These forward-looking
statements are based on information currently available to us and
are subject to a number of risks, uncertainties and other factors
that may cause actual results, performance, prospects or
opportunities to be materially different from those expressed in,
or implied by, such forward looking statements. You should not
place undue reliance on any forward-looking statements. Except as
required by federal securities law, the company assumes no
obligation to update publicly or to revise these forward-looking
statements for any reason, or to update the reasons actual results
could differ materially from those anticipated in these
forward-looking statements, even if new information becomes
available, new events occur or circumstances change in the
future.
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Company Contact: Liberator, Inc. Ronald Scott Chief
Financial Officer 770-246-6426 Ron.Scott@Liberator.com
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