Liberator Signs $17 Million TENGA Distribution Agreement
07 Février 2013 - 4:20PM
Marketwired
Liberator, Inc. (OTCQB: LUVU) today announced the signing of a new
three-year, $17 million exclusive marketing and distribution
agreement with TENGA Co., Ltd.
OneUp Innovations, Inc., the operating company of Liberator, has
been the exclusive U.S. distributor for Tokyo-based Tenga since
2010. Under the new agreement, OneUp Innovations has agreed to
purchase JPY 1.25 billion of TENGA products for sale and
distribution in the United States over the next three years. At
current exchange rates and at current selling prices, this
represents approximately $17 million in wholesale sales revenue for
Liberator.
"The Tenga line of male masturbators is the number one selling
male sex toy in Japan and we believe Liberator is the best partner
to continue our expansion in North American," said Mr. Koichi
Matsumoto, CEO of Tenga.
"We are extremely pleased that TENGA has decided to continue our
partnership as we work with them to reach the next level of success
in the U.S.," stated Louis Friedman, CEO of Liberator, Inc. "Over
the last three years we have greatly expanded the sales and
distribution of TENGA products through traditional adult channels
as well as drug store, mass market and other mainstream channels
including emerging internet flash sites. We expect this trend to
gain momentum as more and more mainstream adult male consumers
begin to appreciate the sexual wellness benefits of the full line
of TENGA products."
The TENGA male sexual enhancement devices are innovative in
their function and product design, shaped and sized in such a way
that they look and feel like any other toiletry a man would
normally carry or use while at home or on the road.
About Liberator, Inc.
Liberator, Inc. is a dynamic vertically integrated public
company capitalizing on the emerging sexual wellness revolution
through the worldwide marketing of the Liberator® line of products.
Established with the conviction that sensual pleasure and
fulfillment are essential to a well-lived life, Liberator Bedroom
Adventure Gear® empowers exploration, fantasy and the communication
of desire, for persons of all shapes, sizes and abilities. Products
include Liberator shapes and positioning systems, pleasure objects,
and sensual accessories. Liberator, Inc. is headquartered in a
140,000 square foot facility in a suburb of Atlanta, Georgia.
Liberator, Inc. has over 120 employees, with products being sold
directly to consumers and through hundreds of domestic resellers,
on-line affiliates and international licensees. The company is
known for cutting-edge advertising and product branding.
Liberator operates an online retail e-commerce website at:
www.liberator.com and can be followed on Twitter at:
www.twitter.com/Liberator.
For comprehensive investor relations material, including fact
sheets, research reports, and videos regarding Liberator, please
the Company's investor relations web site at
www.invest-in-LUVU-Liberator.com.
About TENGA Co., Ltd.
TENGA Co., Ltd was founded on the concept of bringing sex and
sexuality to the forefront, for all to enjoy. On the 7th of July
2005, the "male pleasure item" brand TENGA was first released; a
line of safe, functional, well-designed and above all enjoyable
male pleasure items -- products used for male masturbation.
The revolutionary products did away with the obscene imagery and
lewd products of the past, with pioneering design and technology
creating products of functionality never seen before in the
industry. The first five TENGA CUPs sold over one million units in
their first year, and the entire TENGA line up have now sold over
25 million units in over 40 countries world-wide -- making the
TENGA brand the best selling male pleasure item brand in the
world.
Forward-Looking Statements
In addition to historical information, this press release may
contain forward-looking statements that reflect the company's
current expectations and projections about future results,
performance, prospects and opportunities. These forward-looking
statements are based on information currently available to us and
are subject to a number of risks, uncertainties and other factors
that may cause actual results, performance, prospects or
opportunities to be materially different from those expressed in,
or implied by, such forward looking statements. You should not
place undue reliance on any forward-looking statements. Except as
required by federal securities law, the company assumes no
obligation to update publicly or to revise these forward-looking
statements for any reason. Actual results could differ materially
from those anticipated in these forward-looking statements, even if
new information becomes available, new events occur or
circumstances change in the future.
Company Contact: Liberator, Inc. Ronald Scott Chief
Financial Officer 770-246-6426 ron.scott@Liberator.com
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