Schoolpop Recruits Industry Veteran as Vice President of Sales 15-Year Fundraising Industry Veteran to Lead Schoolpop's Sales and Service ATLANTA, Aug. 31 /PRNewswire/ -- Schoolpop, Inc. (http://www.schoolpop.com/), a leading nontraditional fundraising company and subsidiary of LoyaltyPoint, Inc. (OTC:LYLPOTC: http://www.loyaltypoint.com) (BULLETIN BOARD: LYLP, http://www.loyaltypoint.com/) , a loyalty marketing company for merchants, schools, and nonprofits, today announced the hiring of Tracy G. Black as Vice President of Sales. Black will lead the company's inside sales, outside sales, and customer service teams, as well as drive the 140-person sales team from the recently-announced strategic partnership with Red Apple Morley. An expert in sales management, Black is a 15-year veteran of the K-12 fundraising market and former Schoolpop Vice President of Sales and Business Development. In nine months, he created the fastest-growing Schoolpop region in the country with over $8.5M in monthly revenue and over 65,000 Schoolpop program registrants from over 800 schools. Previously, Black served as Division Vice President at Entertainment Publications, simultaneously running the Sally Foster Gift Wrap Division and the Emerging Markets Division, leading both divisions to significant year-over-year revenue and profit growth. "Tracy brings extensive school and fundraising experience to the Schoolpop management team," said Paul Robinson, CEO of Schoolpop. "Tracy is a knowledgeable, proven senior sales executive with a track record of consistent revenue growth. He'll be invaluable for Schoolpop to meet and exceed our revenue goals." "I'm very impressed with the significant progress Schoolpop has made since I left to do fundraising consulting 18 months ago," said Black. "When I left we were the top online fundraising company. Now we're the leading nontraditional fundraising company in the industry with a complete year-round offering of online and offline programs that can generate thousands of dollars to schools without the effort of traditional fundraising programs." About Schoolpop, Inc. Schoolpop is America's leading provider of nontraditional fundraising programs with more than 50,000 schools and nonprofits enrolled nationwide. Schoolpop's programs contribute a percentage of everyday shopping purchases from parents and supporters, who can conveniently shop from hundreds of brand-name merchant websites, stores, catalogs and gift cards. Schoolpop's suite of programs have made over $200M in contributions, furthering Schoolpop's mission to eliminate the negative impact of budget shortfalls by providing a one-stop shop for schools and nonprofits to enroll in a suite of nontraditional fundraising programs that are hassle-free for schools, convenient for parents and safe for students. Schoolpop partners with hundreds of world-class, community-minded merchants and sponsors the Share the Dream Foundation, providing merit and financial based scholarship programs for students. For more information visit http://www.schoolpop.com/. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, DATASOURCE: Schoolpop, Inc. CONTACT: Thomas Mikolasko, ext. 16, , or Andrea Costa, ext. 14, , both of ROI Group Associates, Inc., +1-212-495-0200; or Mickey Freeman of LoyaltyPoint, +1-770-736-9383, ext. 103, , both for Schoolpop, Inc. Web site: http://www.schoolpop.com/ http://www.loyaltypoint.com/

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