LOS ANGELES, Aug. 19, 2013 /PRNewswire/ -- Mandalay
Digital Group, Inc. (NASDAQ: MNDL) ("Mandalay Digital" or
"the Company"), a global, mobile service provider, and
YellowDot, a value-added-supplier for cellular operators in five
African countries, have signed its first agreement with MTN
Cameroon to provide value-added services (VAS) and mobile content
to MTN subscribers in Cameroon.
The collaboration was orchestrated by YellowDot with the
intent to generate additional revenues via mobile content for MTN.
Beginning in September 2013, Mandalay
Digital will offer SMS and gaming-based content through its Digital
Turbine Marketplace™ platform to MTN subscribers in Cameroon.
MTN is the largest mobile operator in Cameroon with more than 7.5 million
subscribers with approximately 56% of the market share. Currently,
Cameron has a total of 11.0 million mobile subscribers and a
penetration level of approximately 50%, with nearly 80% of the
country receiving coverage. MTN Cameroon is a part of the MTN
group, which operates in 22 countries and services 197 million
subscribers. The agreement marks Mandalay Digital's first venture
into the African mobile market and YellowDot's continued growth on
the African continent, the second largest mobile marketplace in the
World.
"This partnership is an exciting step forward for us as we
continue to expand our services to new territories," says Noy
Hazan, CEO of YellowDot, Africa.
"The demand for data and cellphone content is growing rapidly in
the region and we hope that we can do our part to help meet that
growing demand. Operators have to continuously be aware of mobile
trends, and what we are noticing is that while consumption of voice
content and services has plateaued, VAS content, such as gaming and
music content is just beginning to take hold."
"This deal is a win-win for MTN, YellowDot and Mandalay," added
Peter Adderton, Chief Executive
Officer of Mandalay Digital Group. "We are excited about our
expansion into the mobile market in Africa where we can continue to leverage our
knowledge and technological abilities to drive higher consumption
of quality content."
About Mandalay Digital Group
Mandalay Digital Group is
at the convergence of Internet media content and mobile
communications. It delivers a mobile services platform that works
with mobile operators and third-party publishers to provide portal
management, user interface, content development and billing
technology that enables the responsible distribution of mobile
entertainment. Mandalay Digital is headquartered in Los Angeles and has offices in Australia, Germany and Israel. For additional information, visit
www.mandalaydigital.com
About Yellow dot
Established in January 2013, YellowDot provides VAS to cellular
operators in five African nations. The company works with MTN
subsidiaries and maintains offices in South Africa, Nigeria, and Cameroon. YellowDot Africa
is offering an end-to-end solution with managed services, which
bring together content, technology and device expertise to ensure
an enhanced digital experience to the operators' end users.
About the MTN Group
Launched in 1994, the MTN (JSE:
MTN) Group is a leading emerging market operator, connecting
subscribers in 22 countries in Africa, Asia
and the Middle East. As of
30 April 2013, MTN recorded 197.4
million subscribers across 22 countries.
Forward Looking Statement
Statements in this news
release concerning future results from operations, financial
position, economic conditions, product releases and any other
statement that may be construed as a prediction of future
performance or events are forward-looking statements which involve
known and unknown risks, uncertainties and other factors which may
cause actual results to differ materially from those expressed or
implied by such statements. These factors include
uncertainties as to ability to raise new capital on acceptable
terms or at all, ability to manage international operations,
ability to identify and consummate roll-up acquisitions targets,
levels of orders, ability to record revenues, release schedules,
finalization and market acceptance of new products, changes in
economic conditions and market demand, pricing and other activities
by competitors, and other risks including those described from time
to time in Mandalay Digital Group's filings on Forms 10-K and 10-Q
with the Securities and Exchange Commission (SEC), press releases
and other communications.
Contacts:
MZ North America
John Mattio, SVP
Tel: +1-212-301-7130
Email: john.mattio@mzgroup.us
www.mzgroup.us
SOURCE Mandalay Digital Group, Inc.