Claro Brazil Announces Agreement with MyScreen
27 Octobre 2009 - 9:42PM
Marketwired
Claro Brazil today announced the execution of an Agreement with
MyScreen Mobile, Inc. ("MyScreen") (PINK SHEETS: MYSL)(FRANKFURT:
WICI) confirming the launch of MyScreen services in Brazil during
the 4th quarter of 2009.
Under the Agreement, MyScreen will deploy its revolutionary
patent-pending mobile advertising solution in partnership with
Claro, the Brazilian subsidiary of America Movil, the largest
Mobile Network Operator group in the region.
MyScreen's mobile advertising solution helps brand advertisers
deliver targeted full-screen advertisements to opt-in subscribers
at the end of every call. Delivery is based on their demographic
and interest profile and the brand advertiser's relevance to their
specific interests. In return, subscribers accumulate rewards for
each advertisement viewed on their phone which are redeemable for
free services from Claro. Subscribers have full control to define
the content they find relevant and are not impacted by interruption
to their normal calling behaviour.
"Through this partnership with MyScreen, Claro is demonstrating
a clear commitment to its forty plus million subscribers in Brazil
as they participate in bringing a whole new level of rewards to
them", said Maurizio Angelone, CEO at MyScreen.
"Claro subscriber's will benefit by receiving free services
while receiving ads and special offers from the brands they love,
we see this innovative partnership including subscribers,
advertisers, Claro and MyScreen as a first step towards ad
supported services at Claro", stated Claro Brazil CEO Joao Cox.
Pioneer in mobile marketing in Brazil, Claro offers diverse
solutions to the brand advertising market. MyScreen solution comes
to add value and become an innovative option for Brazilian
advertisers.
About MyScreen
MyScreen is a leading content publisher that partners with
mobile operators and advertisers to deliver premium permission and
incentive-based advertising through a unique patent pending
technology. As innovators in Mobile Advertising, MyScreen is
building extensive relationships throughout the Mobile Advertising
ecosystem including The MyScreen Agency that works with advertising
agencies and brands to determine their optimal mobile strategy.
About Claro
Claro is a leading wireless carrier in Brazil. Founded in
September 2003, it has licenses to operate nationally and currently
serves more than 42 million customers.
In November 2007, Claro initiated its operation of third
generation services (3G). Actually, Claro 3G is already available
to a potential market of more than 100 million people in more than
380 cities, markets where mobile broad band and video calling,
amongst other services, have already been made available.
Claro is a leader in the offering of innovative content and
services, in addition to digital infrastructure and coverage with
GSM technology. The carrier has roaming agreements in 160 countries
for voice services and 130 countries for data services. Together,
these operators are responsible for 90% of the worldwide voice
traffic.
Claro is controlled by America Movil, one of the five largest
wireless telecommunications groups in the world, with 186 million
clients worldwide in 18 countries (Argentina, Chile, Colombia, El
Salvador, Ecuador, United States, Guatemala, Honduras, Jamaica,
Mexico, Nicaragua, Paraguay, Peru, the Dominican Republic, Puerto
Rico and Uruguay, in addition to Brazil). Founded in Brazil, the
brand "Claro" has now been adopted by America Movil carriers in
eleven other Latin America countries.
More information about Claro: www.claro.com.br/imprensa.
Contacts: MyScreen Contact: Brian Field VP, Subscriber
Integration brianf@myscreen.com
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