Optimum Interactive (USA) Ltd. Company (PINKSHEETS: OPTL) is set to close on the acquisition of ZOI -- The Greek Telephone Directory. Optimum will immediately integrate the operations of ZOI by establishing a new division called CelectMedia™, leveraging its position as a leading provider of web-based organizational network and SaaS business tools and services for collegiate fraternities, sororities and Greek organizations.

The ZOI Greek Telephone directory is a national publishing and media provider for the Greek community, uniting fraternities and sororities with an annual lifestyle guide and directory. ZOI will bring a proven advertising revenue model onto the Celect.org™ system, now serving 1,200 clients and 1.5 million unique members.

"We expect to increase our sales for 2010 and 2011 by more than $2.5 million annually via the acquisition," said Mark Anderson, President of Celect.org™. "ZOI will bring significant expertise and marketing synergies from its robust organizational client database and campus directories."

The ZOI Greek Telephone Directory maintains a strong presence in over 70 universities nationwide. ZOI's website (http://www.thezoi.com) offers user generated content and executive networking functionality. The Company was founded fifteen years ago and is based in Los Angeles, California.

"We are extremely excited about the opportunity to leverage the Celect.org™ platform and web-based system tools and are looking forward to what should prove to be a tremendous lift to both businesses," said Larry Tollin, CEO of The ZOI.

About Us:

Celect.org™, an Optimum Interactive (USA) Ltd. Company, is the leading provider of web-based network services for membership organizations including collegiate student organizations, faith organizations, non-profit organizations and professional associations. Based upon a patent-pending, one-click, one-system solution, the Celect.org platform helps membership executives to efficiently operate their organizations online. By removing administrative bottlenecks, the technology enhances membership participation and financial controls. Ideal for organizations with anywhere from 20 to 500,000+ members, the Celect.org platform allows membership organizations to effectively communicate and raise funds in a transparent, yet safe and secure manner. Held by parent company Optimum Interactive (USA) Ltd. (PINKSHEETS: OPTL), Celect.org, LLC is headquartered in Newport Beach, CA with additional offices in Illinois, Toronto, and New York.

Celect.org Direct Contact: Lisa Tully Celect.org™ 949-973-3097 Email Contact

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