Poynt Corporation (TSX VENTURE:PYN)(OTCQX:PNYTF) ("Poynt Corp." or
the "Company"), has launched its Petrol search feature on the Poynt
mobile local search and advertising platform, ("Poynt" or the
"Platform") for users in the United Kingdom ("UK"). The new Petrol
search feature allows users to find the closest or cheapest petrol
stations in their local area. Additionally, Poynt users will be
able to quickly update current petrol prices where prices have
fluctuated.
Poynt Corp. has partnered with Whatgas.com to bring current
petrol prices to their UK users. Whatgas.com is the UK's most
popular fuel price sharing community. Their data was used by more
than 1.5M UK drivers last year, many of whom contribute their local
petrol prices to help other motorists find the best place to fill
up. The UK database contains more than 8700 petrol stations, the
details of which are regularly updated by users and Whatgas.com's
dedicated support team.
"Although fuel prices have risen significantly for everyone,
petrol prices still vary considerably between nearby stations. The
smart motorist can save as much as GBP 5 to GBP 10 per tank if they
know the best place to fill up," said Will Bradley, co-founder
Whatgas.com. "We are delighted that Poynt users will now be able to
access the Whatgas.com database to help them find the best station.
Price entries from Poynt users should further improve the price
data, and help keep up the pressure on retailers to be
competitive."
"In-app petrol prices have proven to be one of our most popular
search verticals in the United States and we believe that providing
petrol prices to our UK users will be equally successful," said
Andrew Osis, CEO, Poynt Corp. "This new feature reflects our
continued focus on rolling out feature parity globally, adding new
search verticals, and improving our data sources in order to
increase user retention, stimulate user queries and grow
revenues."
The new version of Poynt featuring Petrol prices is immediately
available as a free download in the UK on iPhone, Windows Phone,
and Nokia devices along with BlackBerry smartphones and BlackBerry
Playbook tablet, from the respective App Stores. Poynt is also
available via Over-the-Air download at m.poynt.com.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local
search and advertising platform that connects consumers to local
offers, businesses, events, restaurants, movie theatres, gas prices
and weather information at the moment they are looking to buy or
acquire products or services. Poynt provides consumers with the
ability to move beyond discovery of their local area to view movie
trailers and reviews, buy movie tickets, click-to-call businesses,
get directions, browse listing websites, read reviews and book
dining reservations or find and interact with local coupons and
offers.
Poynt provides contextual and relevant advertising to users
performing local queries and its revenue model is based on user
queries, page views, advertising and transactions within the
platform. Each user query generates several page views, which are
monetized through display advertising and sponsored listings paid
for by advertisers. These advertising placements generate revenues
on a cost per thousand impressions (CPM) basis or on a cost per
click (CPC) basis. Transactions, such as ticket sales and
restaurant reservations, also contribute to revenues on a fee for
service basis.
Poynt is available as a free download for users in India,
Canada, the United States, the United Kingdom, Germany, France,
Italy, Spain and Australia on Android, iPhone, Windows Phone and
Nokia devices, BlackBerry smartphones and BlackBerry Playbook
tablets from the respective App Stores. Poynt is also available via
Over the Air download at m.poynt.com.
About Poynt Corporation
Poynt Corporation (about.poynt.com) (TSX
VENTURE:PYN)(OTCQX:PNYTF) is a global leader in the mobile local
advertising space. Its Location Based Search (LBS) and advertising
platform, Poynt (www.poynt.com), enhances a user's ability to
connect with the people, businesses and events most important to
them. Poynt is available on Android, iPhone, Windows Phone and
Nokia devices, along with BlackBerry smartphones and BlackBerry
PlayBook Tablets in Canada, the United States, Europe, India and
Australia. Poynt Corp. entered the mobile publishing space with the
acquisition of an advertising publishing platform in January 2011.
Whether through the Poynt Local Search Platform or the Ad
Publishing Platform, Poynt Corp. simplifies connecting consumers
with businesses, retailers and events. Headquartered in Calgary,
AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under
the symbol PYN and in the United States on the OTCQX under the
symbol PNYTF.
Important Cautions Regarding Forward-looking Statements
This news release contains forward-looking statements relating
to: anticipated results of providing petrol prices to UK users;
anticipated revenues and user uptake associated with the new search
vertical; Poynt Corp.'s plans to focus on feature parity globally,
new search verticals and data improvement and the effects of such
plans on user retention, user queries and revenues; expected effect
on price data and competition as a result of the ability of Poynt
users to update current petrol prices; and other statements that
are not historical facts. Such forward-looking statements are
subject to important risks, uncertainties and assumptions. The
results or events predicated in these forward-looking statements
may differ materially from actual results or events. As a result,
you are cautioned not to place undue reliance on these
forward-looking statements.
These forward-looking statements are based on certain key
assumptions regarding, among other things: future technological
developments; the cost of expanding product lines; the impact of
increasing competition; the continuity of existing business
relationships; the continued successful development, implementation
and execution of the Poynt platform; continued growth in number of
active users of the Poynt platform; conditions in general economic
and financial markets; the ability to complete previously announced
transactions; ability to obtain all necessary regulatory approvals;
and our ability to obtain financing on acceptable terms. Material
risk factors that could cause actual results to differ materially
from the forward-looking information include, but are not limited
to: the deteriorating economic and market conditions that could
lead to reduced spending on information technology products;
competition in our target markets; potential capital needs;
management of future growth and expansion; the development,
implementation and execution of the Company's strategic vision;
risk of third-party claims of infringement; protection of
proprietary information; customer acceptance of the Company's
existing and newly introduced products; the success of the
Company's brand development efforts; risks associated with
strategic alliances; failure of counterparties to perform on
contracts; failure to successfully negotiate contracts; failure to
successfully negotiate additional preload agreements; reliance on
distribution channels; product concentration; need to develop new
and enhanced products; failure to obtain necessary regulatory
approvals; potential product defects; our ability to hire and
retain qualified employees and key management personnel; risks
associated with changes in domestic and international market
conditions and the entry into and development of new markets for
the Company's products; and the risks described under "risk
factors" in our Annual Information Form for the year ended December
31, 2010 which is available on our SEDAR profile
(www.sedar.com).
The forward-looking statements contained in this press release
are made as of the date of this press release. Except as required
by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
Additionally, the Company undertakes no obligation to comment on
expectations of, or statements made by, third parties in respect of
the forward-looking statements identified above.
The BlackBerry and RIM families of related marks, images and
symbols are the exclusive properties and trademarks of Research In
Motion Limited. Apple App Store and iPhone are trademarks of Apple
Inc., registered in the U.S. and other countries. Windows is a
registered trademark of Microsoft Corporation in the United States
and other countries. Android is a registered trademark of Google
Inc. Nokia is a registered trademark of Nokia Corporation.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Company Contact: Poynt Corporation Andrew Osis CEO
403-313-3719www.poynt.com European Media Communications Contact:
CC-Group Communications Ltd., for Poynt Corporation Nicole
Littlewood or Howard Jones +44 118 920 7650poynt@ccgrouppr.com
North American Public Relations Contact: Global Results PR for
Poynt Corporation Valerie Christopherson
949-608-0276poynt@globalresultspr.com Investor Relations Contact:
Liolios Group, Inc. Scott Liolios or Matt Glover
949-574-3860info@liolios.com
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