PPBV Purple Beverage Company Inc (CE)

Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that Mesa Beverage Company, Inc., one of the regional distributors for Liquid Investments, Inc., has agreed to distribute the company�s signature beverage, Purple�, to its Northern California retailers. Liquid Investments, Inc. is a wholesale beverage distribution company and is the holding company for regional distributor, Mesa Beverage Company, Inc. in Santa Rosa, California. Established in 1988, Mesa Beverage Company, Inc. provides service to 1,529 retail accounts in Sonoma and Marin Counties. The company is the local distributor for MillerCoors�, Corona�, Heineken USA�, Diagio-Guinness USA�, Sierra Nevada�, Thomas Kemper Soda� and Function Drinks�. �California consumers have always been among the first groups to embrace new products that enhance their quality of life and are considered �trendsetters� when it comes to health and wellness,� said Mark Herculson, Executive Vice President of Liquid Investments. �Purple aligns itself perfectly with these same values; so it seemed only natural for us to add the product to our esteemed inventory as we continue to provide high-quality beverages to our consumers in the region.� �Health-conscious Northern California consumers are a key market for Purple and we are elated for the opportunity to expand our reach to them with increased distribution through Mesa Beverage Company,� said Ted Farnsworth, Founder and CEO of Purple Beverage Company. �Purple has already earned a place in the minds of consumers as Life�s Superdrink�, and we look forward to this partnership increasing our presence and growth in California even further.� Introduced in late 2007, Purple is a unique and tasty blend of seven of the world�s most powerful antioxidant-rich fruits, including the exotic a�ai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are packed into an all-natural, no-sugar added rejuvenating beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV�s �The View.� In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand. Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. Cautionary Statement Regarding Forward-Looking Statements Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company�s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company�s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words �planned,� �expects,� �believes,� �strategy,� �opportunity,� �anticipates,� and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.