NEW YORK, Dec. 11, 2014 /PRNewswire/ -- DigitasLBi, a
global marketing and technology company, today announces the
appointment of Scott Donaton to the
newly created role of North
America Chief Content Officer. Donaton will be based in
New York, reporting to North
America CEO Tony Weisman.
As Chief Content Officer, Donaton will lead the agency's content
practice. The creation of the Chief Content Officer role speaks to
the agency's focus on discovering and defining the most compelling
brand stories. DigitasLBi is a leader in the digital content space,
as the only agency founder of the Digital Content NewFronts, and
with exclusive content creation deals with partners like BuzzFeed
and Epic Digital.
"Scott is a brilliant strategist and innovator, with a proven
track record of award-winning content. His creative thinking,
production expertise, and studio relationships make him uniquely
qualified to grow our content practice," says Tony Weisman. "A pioneer of the converged
entertainment and marketing space (or, as he coined, 'Madison &
Vine'), his expertise on connecting brands and audiences is
unmatched. We're thrilled to welcome him to DigitasLBi."
"DigitasLBi has played an integral role in creating and shaping
today's robust digital content marketplace," says Donaton. "I'm
excited by the agency's unique marriage of data, technology and
storytelling capabilities, and look forward to jumping in fast to
partner with clients to tell their stories in innovative and
memorable ways."
Scott Donaton: Award-winning
Content Strategist, Producer
Donaton was named one of the "21 Most Intriguing People in
Media" by Media Industry Newsletter, and described as having an
"uncanny ability to anticipate the next thing."
Donaton was most recently Chief Content Officer at Interpublic
Group's UM and head of UM Studios. He produced brand stories for
clients including BMW, L'Oreal USA, Denny's, Johnson & Johnson, and Wells
Fargo. Prior to UM, Donaton founded Ensemble, an Interpublic Group
content studio, where he served as CEO. In 2013, he merged Ensemble
into UM to form UM Studios.
Donaton produced award-winning content projects, including the
Cannes Lions winner "Always Open," a web series for Denny's
featuring Jason Bateman and
Sarah Silverman; "Driving on Ice," a
2014 NBC documentary (and Cannes
finalist) produced for BMW about the US Olympic team's 78-year
quest for bobsled gold; "Style Stage" a documentary for Garnier
Fructis, and "Alter/Egos," an original TV series that profiles the
off-duty personalities of stars like David
Yurman and Kevin Bacon.
From 2007 to 2009, Donaton served as publisher of
Entertainment Weekly. Prior to that, he was at
Advertising Age, where he served as editor from 1996 to 2006
before becoming publisher. He authored Madison & Vine, a
label that would become synonymous with the convergence of
entertainment and marketing.
In 2013, Donaton served as president of the Branded Content
& Entertainment jury at the Cannes Lions Festival of
Creativity.
About Scott:
Born, raised: New York,
mostly Brooklyn
Go-to apps: Sonos, Twitter, Fandango, Starbucks
What won't happen in 2015: The end of the interruptive ad
model (but it's getting closer...)
Hobbies: Motorcycle riding, scuba diving, running,
reading
If I wasn't doing this, I'd be: Writing novels. On a
Caribbean island. In between
dives.
About DigitasLBi:
DigitasLBi is a global marketing and technology agency that
transforms businesses for the digital age. We help companies of all
shapes and sizes decide What's Next... and then we take
them there. Also a top-ten global agency, DigitasLBi is comprised
of 6,000 digital and technology experts across 40 offices in 25
countries worldwide. DigitasLBi is a member of Publicis Groupe
[listed on the Euronext Paris Exchange — FR0000130577 — and part of
the CAC 40 index] is the world's third-largest communications
group. With approximately 60,000 professionals spanning 108
countries on five continents, Publicis Groupe offers local and
international clients a complete range of communications services.
Website: www.publicisgroupe.com.
Photo - http://photos.prnewswire.com/prnh/20141211/163939
Logo - http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/scott-donaton-joins-digitaslbi-as-chief-content-officer-300008727.html
SOURCE DigitasLBi
