- The "Alliance for YOUth", a business-driven
youth employment initiative created by Nestle with close to 200
business partners, launches new online job and training platform as
more youngsters turn to Facebook to find work.
LONDON, March 16, 2015 /PRNewswire/ -- The "Alliance for
YOUth" is launching a new social and interactive platform on
Facebook aimed at helping young people to find a job.
The platform will be unveiled today at Facebook's offices in
London, where a number of senior
representatives from the founding partners of the "Alliance for
YOUth" will come together.
As more jobseekers turn to Facebook to find work, with 8 out of
10 people using the social networking site as part of their job
search, the "Alliance for YOUth" has created All4YOUth, a new
online community on Facebook dedicated to youth employment.
Designed by young people for young people, the platform will
host a live job stream, notifying users of new jobs and training
opportunities and help young people be better prepared to enter the
labour market.
The content of the platform is created by students from
Geneva-based CREA design school
under the guidance of creative and digital experts from Publicis
Groupe's agency Nurun, part of the Publicis Worldwide network.
Luis Cantarell, Executive Vice
President and Director for Europe,
Middle East and North Africa at Nestle said: "The creation
of this platform is a new milestone in the journey of the "Alliance
for YOUth". It builds on the success of Nestle's Youth Employment
Initiative in Europe which is our
investment in the future of a whole generation of young people. I
firmly believe the business community has an important role to play
in tackling youth employability. By partnering with Facebook we can
help provide a host of new opportunities to young people who may be
struggling to enter the labour market."
Nicola Mendelsohn, Vice
President of Europe, Middle East & Africa at Facebook said: "People use
Facebook to connect with their friends and the issues they care
about – but they also go there to connect to businesses. At a time
of economic recovery, young people across Europe need all the support we can give them
to begin their careers. Recent research carried out by Deloitte
showed that Facebook helps support over 4.6 million jobs around the
world. With the support of partners like Nestle we hope that figure
will continue to rise."
David Gompel, Global CSO of
Nurun, commented: "We are very proud to be working with Nestle
on a project that will help the next generation of employees. The
choice of Facebook over a business-oriented social network allows
for a wider variety of content to be collected in one place and the
user experience is truly crafted for our target generation."
Notes to editors
Alliance for YOUth
The "Alliance for YOUth" is an
Alliance of leading companies in Europe who recognize that youth unemployment
is a major social and economic issue in Europe and are committed to helping to solve
it. This business-driven movement aims at promoting a better
transition from education and training to employment for young
people across Europe. The
"Alliance for YOUth" wants to be a change agent in sharing
knowledge and experiences to solve local barriers to youth
employment. Close to 200 companies have pledged to create more than
100,000 job and training opportunities for young people in
Europe in the coming years.
The "Alliance for YOUth", founded by Nestle, has a broad
membership and all the companies involved have pledged to:
- Be an active member of the European Commission's "European
Alliance for Apprenticeships" – promoting apprenticeships and
training and being active ambassadors for this approach across
Europe.
- Develop a number of joint initiatives to give young people
meaningful work experience and internships including the All4YOUTH
Facebook platform
- Mobilise employees to go out into the community and help young
people get 'Ready for Work' by offering CV preparation and
interview advice.
Founding firms include Adecco, AXA, Cargill, CHEP, DS Smith, EY,
Facebook, Firmenich, Google, Nestle, Nielsen, Publicis Groupe,
Salesforce, Twitter and White & Case. The job integration was
realized by WORK4.
Youth Employment Initiative
To tackle Europe's youth unemployment crisis, Nestle
launched the "Nestle Needs YOUth" initiative in November 2013. Nestle committed to create 20,000
jobs and training opportunities for young people under the age of
30 in Europe by 2016. Today, it
has already created close to 12,000 opportunities for young people
- including 7,700 jobs and 4,000 apprenticeships. In addition, more
than 1,600 readiness-for-work events were held in 2014, mobilising
around 5,600 Nestle employees.
In the UK and Ireland, Nestle
has placed 41 graduates, 11 commercial trainees, 37 industry
placements, 43 interns, 50 apprentices and 153 work experience
students across the organisation. Nestle UK & Ireland have run over 170 events so far this
year, with more than 450 employees having participated, reaching
more than 1,500 people.
It has also partnered with social enterprise MyKindaCrowd to
offer online skills challenges, employability skills workshops and
work experience to over 16,000 young people in the UK by
2016. The partnership, which began in November 2013, will reach over 12,000 young
people nationwide and a further 4,000 in 40 schools and colleges
close to Nestle UK sites, delivering online challenges and
workshops with a focus on STEM subjects.
About the research
Jobvite conducted a nationwide
online survey of 2,135 adults (aged 18+), published in March 2014. Participants were screened based on
their employment situation and attitude toward future career
opportunities, and non-employed, non-job seekers were excluded from
the study.
About CREA
The content of the platform is created by
students from CREA, an internationally renowned school for
marketing, communication and advertising based in Geneva. It is part of Groupe INSEEC which was
founded in 1975 and represents today one of the leaders in higher
education institutions in Europe.
With more than 15 000 students and close to 45 000 alumni, it
relies on a strong network of French and international partners and
encompasses the renowned INSEEC Business School and the
International University of
Monaco. Groupe INSEEC's education
facilities are based all over France, London, Geneva, Chicago, Shanghai and soon in San Francisco.
About Nestle UK & Ireland
Nestle UK & Ireland, a subsidiary of Nestle SA, the
world's leading nutrition, health and wellness company, is a major
player within the UK and Irish food industry employing 8,000
employees across 20 sites.
We are proud to produce some of Britain's best loved brands such as Kit Kat,
Nescafe, Smarties, Buxton, Go Cat
and Shreddies.
We are one of the UK and Ireland's food industry's major exporters,
exporting over £350m worth of products every year to over 70
countries around the world.
For further information please call the Nestle UK Press Office
on 0208 667 6005 or email nestleukpressoffice@uk.nestle.com
About Nurun:
Nurun is the digital agency network of
Publicis Worldwide.
With over 4,000 digital and technical experts in 14 countries
across 30 offices, Nurun provides a unified global offering of
digital solutions (products and services) at scale. Nurun helps
brands thrive in a connected world with products, services and
platforms that transform the consumer experience.
Nurun's clients include Accor, Apple, AXA, Bradesco, Carrefour,
Cartier, Citi, Coca Cola, EE, GM, Haier, Heineken, Kingfisher,
L'Oreal, LVMH, Mulberry, Nestle, Orange, P&G, Pernod Ricard,
Renault, Sanofi, Siemens and Tesla
Motors.
Nurun.com | @Nurun | https://www.facebook.com/nuruncom
About Publicis Worldwide:
Publicis Worldwide is a
global creative agency, with 88 years experience providing change
leadership for its clients. We believe that this era demands a
combination of strategic, creative and digital ideas that help
clients to Lead The Change in their own digital transformation.
With over 12,000 employees in 84 countries, clients include Axa,
BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton
Honors, HP, L'Oreal, LG, Luxottica, Nestle, Orange, P&G,
Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica,
Total, and UBS.
Publicis Worldwide is a part of Publicis Groupe.
www.publicis.com | @PublicisWW |
https://www.facebook.com/pages/Publicis-Worldwide/205430832807607?fref=ts
About Publicis Groupe:
Publicis Groupe [Euronext Paris
FR0000130577, CAC 40] is one of the world's leading communications
groups. The Groupe offers a full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH,
Leo Burnett, Publicis Worldwide,
Saatchi & Saatchi), public affairs, corporate communications
and events (MSLGROUP), media strategy, planning and buying (Starcom
MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally,
brand asset production with Prodigious. Present in 108 countries,
the Groupe employs more than 62,000 professionals.
