CHICAGO, June 9, 2015 /PRNewswire/ -- DigitasLBi was
awarded Gold and Silver Effies for the "Maytag Man" national
campaign at the 47th annual North American Effie Awards gala in New York City. The campaign features the
brand's iconic Maytag Man character in an entirely new role across
TV, print, online and social. DigitasLBi is agency of record for
Maytag Brand, part of the Whirlpool
Corp.
A Gold Effie was awarded in the Renaissance category as "The
Comeback Story of a Brand Icon." And a Silver Effie was given in
the Home Furnishings & Appliances category as "Comeback of an
Iconic American Brand."
No longer the bored Repairman of old, this new Maytag Man takes
on the role of the Maytag® appliances themselves, giving
Maytag Brand dependability a face, a
voice and a hardworking attitude that consumers could connect with.
This campaign rapidly increased brand health and market share.
The Effie Awards are known by advertisers and agencies globally
as the preeminent award in the industry, and recognize any and all
forms of marketing communication that contribute to a brand's
success. Since 1968, winning an Effie has become a global
symbol of marketing achievement. Today, Effie celebrates
effectiveness worldwide with the Global Effie, Effie Asia-Pacific,
the Euro Effies, the Middle
East/North Africa Effies, the North American Effies and more
than 40 national Effie programs.
DigitasLBi has also received accolades from other highly revered
industry award organizations for Maytag's "What's Inside Matters."
In March, the agency was awarded "Best In Show" at the Chicago
Advertising Federation's American Advertising Awards along with two
Golds and a Bronze. And the Chicago Interactive Marketing
Association named DigitasLBi the winner for "Best Digital
Creative."
Maytag Man Campaign Credits:
Actor
Maytag Man:
Client
Maytag:
- President, North America:
Joseph Liotine
- Sr. Director, Maytag, Whirlpool, Value Brands and Channel
Marketing: William Beck
- Sr. Brand Manager, Maytag: Heather
Jones
- Brand Manager, Maytag: Allison
Gillespie
Creative Agency
DigitasLBi
- Chief Creative Officer: Ronald
Ng
- EVP, Executive Creative Director: Morgan Carroll
- SVP, Creative Director: Michael
Frease
- SVP, Planning Lead: Behavior Strategy & Brand Planning:
Jennifer Striegel
- EVP, Group Account Director: Chris
Reed
- VP, Creative Director: Jeremy
Bacharach
- VP, Creative Director: Louie
Calvano
- VP, Group Director, Creative Strategy: Dirk Reinhardt
- VP, Account Director: Kelly
Barnard
- VP, Director, Media: Katie
Schnepf
- Associate Director, Media: Caitlin
Finn
- Senior Art Director: James
Collins
- Senior Copywriter: Andy
Masur
- Account Manager: Bridget
Cahill
- Executive Producer: Tom
Cronin
Social Media and Public Relations Agency:
Ketchum (Chicago)
- SVP Digital: Ben Foster
- Art Director: Jeff Campbell
- Art Director: Kyle Michel
- Copywriter: Zach Crantz
- Associate Creative Director: Luke
Day
- Partner/Director, Global Brand Marketing: Kelley Skoloda
- SVP Account: Hope MacGregor
- VP Account: Sarah Gates
- Managing Account Supervisor: Katie
Kierna
- Media Strategist: Rachel
Carlisle
- Media Relations: Kelsey
McGovern
TV Buy Agency:
Optimedia (New York)
- SVP Planning Director: Christopher
Chin
- Director Strategic Planning: Karen
Zelenka
- EVP Broadcast Director: Maureen
Bosetti,
- VP Broadcast Director: Greta
Matiash
Production:
Harvest Films (Los
Angeles)
Editorial:
Cutters Editorial (Chicago)
Visual Effects:
Flavor
Audio:
Another Country
Photography:
Paul Aresu Photography
About DigitasLBi:
DigitasLBi is a global marketing and technology agency that
transforms businesses for the digital age. We help companies of all
shapes and sizes decide What's Next… and then we take
them there. Also a top-ten global agency, DigitasLBi is comprised
of 6,000 digital and technology experts across 40 offices in 25
countries. DigitasLBi is a member of Publicis Groupe [listed on the
Euronext Paris Exchange — FR0000130577 — and part of the CAC 40
index], the world's third-largest communications group. With
approximately 60,000 professionals spanning 108 countries on five
continents, Publicis Groupe offers local and international clients
a complete range of communications services.
Website: www.publicisgroupe.com.
Logo -
http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/digitaslbi-takes-home-gold-and-silver-effies-for-maytag-man-300095994.html
SOURCE DigitasLBi
