Reach Messaging to Expand Into "Physical Fitness" Market With Launch of New Mobile App
05 Mai 2011 - 2:00PM
Reach Messaging Inc. (OTCBB:RCMH), a leading
developer of industry specific mobile phone application and
platform technology, today announced the Company will be launching
a Physical Fitness App through which "CrossFit" athletes can
communicate, challenge and compete with one another. The app will
be available on the iPhone and Droid upon release, which the
Company anticipates will be by the end of May.
CrossFit is a strength and conditioning brand that combines
weightlifting, sprinting, and gymnastics and has approximately
2,500 affiliate gyms worldwide. This represents the first app to be
launched by Reach Messaging in the Physical Fitness vertical and
will fall under the Company's "Lifestyle" division along with
celebrity mobile applications.
The mobile app itself will be a comprehensive tool designed
specifically for the CrossFit athlete and include all the necessary
tools for CrossFit such as a timer, list of CrossFit specific
exercises to reference, Workout of the Day (WOD) tracker, and the
ability to locate the nearest CrossFit affiliate gym. Additionally,
the app will have a unique feature that allows CrossFit athletes
all over the world to challenge other users, friends or random
opponents to a specific workout. The user being challenged will be
notified via push notification
"The launch of this application will be another first for Reach
Messaging as we can now add the 'Physical Fitness' vertical to our
growing Lifestyle division which continues expanding into new
mobile app markets where we see significant revenue opportunities.
We believe this app has the potential to take off very quickly for
two main reasons. First, the CrossFit brand, lifestyle and
affiliate base all increasing in popularity and secondly, our
target demographic here is very competitive and this app gives them
a unique way to challenge and compete with each other quicker and
more efficiently than ever before," commented Shane Gau, CEO of
Reach Messaging.
About CrossFit
CrossFit is a strength and conditioning brand that combines
weightlifting, sprinting, and gymnastics. CrossFit says that
proficiency is required in each of ten fitness domains:
cardiovascular/respiratory endurance, stamina, strength,
flexibility, power, speed, agility, balance, coordination, and
accuracy. CrossFit is used in approximately 2,500 gyms worldwide
and by many fire departments, law enforcement agencies, and
military organizations including the Canadian Forces, and the Royal
Danish Life Guards.
About Reach Messaging, Inc.
Reach Messaging Holdings Inc. helps companies extend their
brands through customized mobile applications and Bots used on
instant messaging (IM) platforms. Since 2007, Reach Messaging has
been in the Bot development business for America Online (AOL),
which operates on the AOL Instant Messenger (AOLIM). The Company is
transitioning to the mobile applications market and is currently
developing a variety of apps for social media platforms including
Facebook and all of the major mobile devices such as the iPhone,
BlackBerry, Android and Digital Signage.
For more information, please visit www.reachmessaging.com
CONTACT: Shane Gau
Reach Messaging, Inc.
571-213-6147
Reach Messaging (CE) (USOTC:RCMH)
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