MUMBAI, India, Aug. 24, 2015 /PRNewswire/ -- Rediff.com
India Ltd. (NASDAQ: REDF) ("Rediff" or "the Company"), an
India-based internet company which
delivers digital content and commerce services, has expanded its
shopping market place with the launch of an online gift store for
the festive season, accessible to its customers worldwide at
rakhi.rediff.com.
As per the July 2015 ComScore
Media Metrix Report, Rediff has a 20% reach in the Indian Internet
market and 11% (approximately two million) of its monthly active
user base, is based outside India.
Users coming to Rediff.com to consume content and communication
services are presented with products listed on its shopping
marketplace. The launch of this new festive online store provides
users in the United States, the
U.K. and other countries with an opportunity to send gifts to
family and friends in India for
festive occasions. In turn, the service is also available for
domestic users in India to send
gifts to relatives and friends abroad in specific countries,
including the United States, the
UK, Australia and the United Arab Emirates.
With the onset of the holiday season in India beginning with Raksha Bandhan, a festival that celebrates the
bond between brothers and sisters, the launching of this festive
e-commerce site presents a unique opportunity for thousands of
small merchants to market their merchandise to millions of Indians
worldwide.
Rediff's online gifting store for Raksha
Bandhan, rakhi.rediff.com, offers a wide variety of Rakhis
and Raksha Bandhan gifts and can be
easily accessed on PC and mobile devices. The marketplace offers a
selection of over more than 1.5 million products from which users
can select gifts for friends and relatives. The Rakhi store has
features listings that include gifts from well-known Indian
confectionary brands and other premium sweet and dry fruit brands,
as well as products such as pooja thalis, dry fruits and gold,
silver and thread Rakhis.
"Rediff continues to provide user-friendly e-commerce services
to our customers in India and
other parts of the world. Thanks to our innovative digital
platform within our pre-existing shopping marketplace, small
merchants gain greater exposure to a large consumer base in search
of culturally relevant products this holiday season," said
Ajit Balakrishnan, Chairman and CEO,
Rediff.com India Ltd.
About Rediff.com
Rediff.com India Ltd. (NASDAQ: REDF) is an India-based internet company which delivers
digital content and commerce services. Founded in 1996, Rediff.com
is headquartered in Mumbai, India
with offices in New Delhi, India
and New York, USA. For additional
information, please visit http://investor.rediff.com.
Safe Harbor
Except for historical information and discussions contained
herein, statements included in this release may constitute
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, and reflect our
current expectations. Forward-looking statements are identified by
certain words or phrases such as "may", "will", "aim", "will likely
result", "believe", "expect", "will continue", "anticipate",
"estimate", "intend", "plan", "contemplate", "seek to", "future",
"objective", "goal", "project", "should", "will pursue" and similar
expressions or variations of such expressions. These statements
involve a number of risks, uncertainties and other factors that
could cause actual results to differ materially from those that may
be projected by these forward looking statements. These risks and
uncertainties include but are not limited to the slowdown in the
economies worldwide and in the sectors in which our clients are
based, the slowdown in the Internet and IT sectors world-wide,
competition, success of our past and future acquisitions,
attracting, recruiting and retaining highly skilled employees,
technology, acceptance of new products and services, the
development of broadband Internet and 3G networks in India, legal and regulatory policies, managing
risks associated with customer products, the wide spread acceptance
of the Internet as well as other risks detailed in the Form 20-F
and other reports filed by Rediff.com India Limited with the U.S.
Securities and Exchange Commission. Rediff.com India Limited and
its subsidiaries may, from time to time, make additional written
and oral forward looking statements, including statements contained
in the Company's filings with the Securities and Exchange
Commission and our reports to shareholders. Rediff.com India
Limited does not undertake to update any forward-looking statement
that may be made from time to time by or on behalf of the
Company.
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SOURCE Rediff.com India Ltd.
