SOHL Southern Trust Securities Holding Corporation (CE)

Southern Trust Securities Holding Corp. (OTCQB:SOHL) ("STSHC"), a financial services company offering broker-dealer, investment banking, and investment advisory and wealth management services, announced today that Dan Sullivan has been appointed Senior Vice President of STSHC.

Mr. Sullivan will be in charge of the U.S. and European based institutional futures operations of STS's wholly owned broker dealer subsidiary Southern Trust Securities, Inc ("STS"). He will also be actively involved with STSHC to build their overall securities businesses and to increase STSHC's shareholder value. Mr. Sullivan has more than 27 years experience in the institutional futures business with firms such as MF Global Inc., ICAP Futures, LLC and Refco, Inc. More specifically, he helped start and build the Refco, Inc. institutional futures desk in Germany from 1987 to 1996 as well as the MF Global Inc. London desk from 1996 to 2009.

Mr. Sullivan commented, "Having been in the futures business since 1985 I am very happy to be able to join STS at this stage in their growth. STS has begun to expand their institutional futures organization and I am looking forward to building STS into a much larger organization. We will look to partner with world class organizations and people to build our business."

Southern Trust Securities Holding Corporation's CEO Mr. Robert Escobio also commented, "With Dan's arrival to STS we are now ready to aggressively expand our institutional futures business. Dan brings to STS expertise in every area of the futures business as well as extensive relationships. Most importantly, Dan brings his excellent reputation to our firm and his specific experience in building institutional futures organizations. We at STS are looking forward to working with Dan to grow STS into a meaningful participant in the industry."                      

About Southern Trust Securities Holding Corp.

STSHC (Symbol: SOHL) is a financial services company offering securities brokerage, investment banking, asset management and private wealth management for a growing base of retail and institutional, corporate, and high-net-worth clients primarily in Latin America and Asia. STSHC services include access to international investment opportunities in U.S. and foreign capital markets, offshore entities for financial planning, and cross-border transactions, including private placements, bridge financing and reverse mergers into publicly-traded shell corporations. STSHC operates through its subsidiaries, Southern Trust Securities, Inc. (STS) and Southern Trust Securities Asset Management, Inc. (STSAM), Southern Trust Metals, Inc. (STM) and affiliated Geneva-based International Private Wealth Management S.A. (IPWM). STS is a member of the Securities Investors Protection Corporation (SIPC), National Futures Association (NFA), and Financial Industry Regulatory Authority (FINRA). 

Forward- Looking Statements

This press release may contain statements of a forward-looking nature relating to future events. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions. These statements reflect the Corporation's current beliefs, and a number of important factors could cause actual results to differ materially from those expressed in this press release. Except as otherwise required by federal securities laws, the Corporation undertakes no obligation to update or revise these forward-looking statements to reflect new events or uncertainties.

CONTACT: Southern Trust Securities Holding Corp.
         Robert Escobio, Chief Executive Officer
         305-446-4800