SHANGHAI, July 15, 2014 /PRNewswire-FirstCall/ -- E-House
(China) Holdings Limited
("E-House" or the "Company") (NYSE: EJ), a leading real estate
services company in China, today
announced the launch of China's
first real estate financial services platform, "Fang Jin Suo," and
its associated website, www.fangjs.com, along with the platform's
first two real estate financial products, "E-House e-Loan" and
"Leju e-Loan," which are being
offered by E-House's real estate brokerage services business unit
and its real estate online services subsidiary Leju Holdings
Limited (NYSE: LEJU), respectively.
Fang Jin Suo, which translates to
"Source of Real Estate Funds" and was co-founded by E-House and
SINA Corporation (NASDAQ: SINA) ("SINA"), is a platform that links
qualified home buyers with borrowing needs to potential investors.
E-House e-Loan and Leju e-Loan are the first two financial products
offered to home buyers and individual investors via the platform,
and are backed by SINA, E-House, Zhong An Insurance, China's first online insurance firm, and
Beijing Sina Payment Technology Co., Ltd. ("SINA Payment"), an
online and mobile payment system owned by SINA. Fang Jin Suo is designed to offer investors low-risk
products with attractive returns while providing qualified home
buyers with additional liquidity to facilitate real estate
transactions.
E-House also announced that it has reached an exclusive
strategic cooperation agreement with Zhong An Insurance, a company
jointly founded by Alibaba Group Holding Ltd., Tencent Holdings Ltd. (HKG: 0700), and Ping An
Insurance (Group) Company of China Ltd. (HKG: 2318 and SSE:
601318), among others. Under the agreement, Zhong An Insurance will
work with E-House to exclusively provide insurance for real estate
loan products through Fang Jin Suo, including principal and
interest payment insurance for investors who purchase the E-House
e-Loan and Leju e-Loan products.
Xin Zhou, E-House's co-chairman
and CEO, said, "Combining E-House's vast home buyer base, SINA's
high-end internet users, SINA Payment's secure payment
system, and Zhong An's insurance services, Fang Jin Suo aims
to become China's leading online
real estate financial services platform. We aim to provide
investors with safe and transparent fixed-income wealth management
products with attractive returns, while at the same time offering
qualified borrowers home-purchase related loans and credit
services. E-House e-Loan and Leju e-Loan are the first products
available through our new platform, which will offer a variety of
real estate-related financial products over time."
About E-House
E-House (China) Holdings
Limited ("E-House") (NYSE: EJ) is China's leading real estate services company
with a nationwide network covering more than 250 cities. E-House
offers a wide range of services to the real estate industry,
including online advertising, primary sales agency, secondary
brokerage, information and consulting, offline advertising and
promotion and real estate investment management services. E-House
has received numerous awards for its innovative and high-quality
services, including "China's Best
Company" from the National Association of Real Estate Brokerage and
Appraisal Companies and "China Enterprises with the Best Potential"
from Forbes. For more information about E-House, please visit
http://www.ehousechina.com.
For investor and media inquiries please contact:
In China:
Investor Relations
E-House (China) Holdings
Limited
Phone: +86 (21) 6133-3937
E-mail: ir@ehousechina.com
Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073
E-mail: ej@ogilvy.com
In the United States:
Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714
E-mail: ej@ogilvy.com
SOURCE E-House (China) Holdings
Limited