Columbus, OH / ACCESSWIRE / March 27, 2014 / Monster
Arts, Inc. (OTCQB:APPZ) is pleased today to announce the launch of
the Andy Ross Zombie Targets Game, which was displayed to the
public at the Bowhunting Supershow, an archery tradeshow held this
past weekend in Columbus, OH. The game, inspired by Andy Ross’s
appreciation for the vast size of the Zombie paper targets market,
by Andy’s highly enthusiastic fan base, and, more generally, by the
huge all-ages consumer demand for “Zombie”-oriented entertainment
and game products, actually simulates and is modeled after the now
popular the Andy Ross Zombie Targets, which was launched last
month.
To provide just a bit more historical context and background to
what we see as the swelling size of the market for “zombie” goods,
just consider the following: since as far back as the late 19th
century, zombies have acquired notable popularity, especially in
North American and European folklore. In modern times, zombies
became an increasingly popular subject in horror fiction, largely
because of the success of George A. Romero's 1968 film Night of
the Living Dead, and they have appeared as plot devices in
various books, films (such as the recently released World War
Z starring Brad Pitt, and even in zombie love stories such as
the motion picture Warm Bodies, starring the
teen-heartthrob, Nicholas Hoult), and television shows, such as
AMC’s popular hit The Walking Dead.
Clearly, it is worth observing that not only are
zombie-themed entertainment and consumer products now a sizeable
sub-genre of pop-horror for adults, but also they are becoming
increasing popular and “in-demand” among younger audiences,
including teens and children, as shown for example by Nerf’s
rollout of its complete line of apocalyptic "Zombie Strike" branded
toys.
Exactly how big is the zombie market? In late 2011, 24/7 Wall
St. conservatively estimated the size of the “zombie” economy to be
$5.74 billion, with the size of the market broken up into
sub-categories as follows: video games ($2.5
billion); movies ($2.5 billion); comic books, magazines
and television ($50 million); Halloween costumes ($500 million);
books and novels ($100 million); and other sub-categories including
conventions, events and walks, merchandise, digital world, music
and art ($90 million). Source (10/31/11 NBCNews.com article by Jon
C. Ogg, “Zombies Worth Over $5 Billion to Economy.”).
"Monster Arts CEO Wayne Irving observed, “I found it very
interesting to see how the children engaged with the game on the
tablets we had at the show. It was a fantastic focus group that
gave us lots of insight into what this age demographic enjoys in
games built specifically for them. We are upgrading this version of
the game immediately and have several other pre-school to 5th grade
games in the design phase that will benefit from the feedback and
observations in Columbus. This age group represents a significant
portion of the revenues generated from app sales and we are excited
to develop for it."
With this in mind, the new Andy Ross Zombie Targets Game was
especially designed for youth users in the 4 to 10 age range, where
players simulate the use of Andy Ross' new Ambush Bow in shooting
at the same cartoon zombie targets that are also available for
purchase on paper from Max Apps website. And since being released,
, the Zombie Targets Game has by all accounts been a huge hit, with
parents literally having to pull their children away from the bank
of Amazon Kindle Fires being used at this past weekend’s Bowhunting
Supershow to demonstrate and display the new game. Design for the
game was supervised by Monster Arts consultant, Jennifer Salwender,
a Child Development specialist and veteran Pre-School director from
Orange County, California. Game design, which helps users juggle
and manage a number of simultaneously occurring tasks and stimuli
and rewards successful players for their efforts, encourages all
the basic fundamentals for pre-school mind development including,
hand-eye coordination, color identification, depth perception, and
the growth of fine and gross motor-skills.
Commenting on the game, as well as her work and involvement in
this project, Ms. Salwender noted, "The success of this very ‘age
appropriate’ game - seeing children concentrate and make efforts to
complete each task that is presented to them and through game
levels with varying degrees of difficulty - is very encouraging.
Over the past 10 years I’ve been able to work with educators and
administrators in designing and supervising the educational
curriculum for more than 10,000 preschoolers, and it is very
gratifying to see how Monster Arts has utilized my experience and
suggestion in their conception and design of this fabulous game. It
is really fun to see how this technology can both capture a child’s
attention and light the spark that triggers their desires to
succeed and accomplish a set number of tasks in a sequential
order." Jennifer Salwender, Pre-School Director and Technology
Advisor to Monster Arts.
Simultaneous with the Zombie Targets Game being demonstrated and
downloaded to mom’s and dad's iphones and android phones at the
Bowhunting Supershow event, children and other game users in
attendance participated in a Nerf gun shooting contest, where kids
shot the popular Nerf "Zombie Strike" Crossbow at large
velcro-faced zombie targets. Parents then had the opportunity to
purchase packs of zombie targets for their children, along with a
special edition, autographed Nerf Crossbow, signed by Andy Ross
himself.
See some of the images from the show here
at:
http://www.flickr.com/photos/andyrossgames/sets/72157642765951373/
The Andy Ross Zombie Targets Game for Android and Amazon Kindle
are available as free downloads from their respective markets
located at Google Play and Amazon AppStore, and also are available
for downloading at http://www.maxappsgames.com/.
About Andy Ross:
Andy Ross is best known as the host of The
Sportsman’s Channel’s Maximum Archery, which has been on
the air for eight seasons. His new show, American Rebel,
is currently in pre-production and will be hitting TV this July. In
addition, he has also released two CDs, “You Ain’t
Seen Crazy Yet” and “Cold Dead Hand.” The title
track “Cold Dead Hand” serves as Ross’s rallying cry to Americans
about the importance of protecting our Constitutional right to bear
arms, and in late February of this year he released a new single,
entitled “Rebel.” Ross is also an entrepreneur, having launched his
own line of Ambush Archery hunting
products, including its debut bow, the AR-365 - a
bow that's designed to hunt 365 days a year -, along with
Velvet Antler Wine, the first wine to be paired with wild
game; and Krossroad Guitars, where music meets the
outdoors. For more details on Andy Ross, visit his website at
http://www.andyross.com/, like him on Facebook or
follow him on Twitter @AndyRossTV.
About Monster Arts, Inc:
Monster Arts is a leading mobile marketing and app technology
innovator, designing a variety of mobile apps for purchase and
download by the retail consumer and assisting business clients with
online marketing through its Travel America Visitor Guide, mobile
app design services, crowd funding consulting services and
marketing, management, and promotions services. Monster Arts has
developed apps and applications for iPhone and Android OS devices
for small businesses like Dana Wharf's whale watching app,
https://play.google.com/store/apps/details?id=com.dailycatch.dev to
Fortune 500 companies like Del Monte Fresh,
https://play.google.com/store/apps/details?id=com.iconosys.DelMont.
Recently Monster Arts partnered with Mind Solutions, Inc.
(OTCQB:VOIS) to collaborate on expanding using Mind Solutions'
"thought-control" device to incorporate into mobile technologies
and apps. Monster Arts has also built several Apps for Intelligent
Living Inc. (OTCQB:ILIV), see their apps at:
https://play.google.com/store/apps/developer?id=Intelligent+Living+Inc.
About Max Apps LLC:
Max Apps LLC has joint ventured with Andy Ross on several projects
and is now working to develop a series of celebrity-oriented
Internet and mobile device-based entertainment applications
designed to appeal to those embracing the lifestyle of hunting and
family-based activities, while also promoting the sponsor
entertainer’s image and the sale of related merchandise. Learn more
at http://www.andyrossgames.com or
http://www.maxappsgames.com
Contact:
press@monsterarts.net
877-733-6133
Investor Contact:
Casey Burt
In2ne, Corp
888-352-6934
Any statements contained in this press release that relate to
future plans, events or performance are forward-looking statements
that involve risks and uncertainties, including, but not limited
to, the risks associated with the management appointment described
in this press release, and other risks identified in the filings by
Monster Arts, Inc. (APPZ), with the U. S. Securities and Exchange
Commission. Further information on risks faced by APPZ are detailed
in the Form 10-K for the year ended December 31, 2012, and in its
subsequent Quarterly Reports on Form 10-Q. These filings are or
will become available on a website maintained by the U. S.
Securities and Exchange Commission at http://www.sec.gov/. The
information contained in this press release is accurate as of the
date indicated. Actual results, events or performance may differ
materially. Monster Arts does not undertake any obligation to
publicly release the any revision to these forward-looking
statements that may be made to reflect events or circumstances
occurring after the date hereof or to reflect the occurrence of
unanticipated events. Included in this release are "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. Although the company believes that the
expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations
reflected in such forward-looking statements will prove to have
been correct. The company's actual results could differ materially
from those anticipated in the forward-looking statements.
Source: Monster Arts, Inc.
Mind Solutions (CE) (USOTC:VOIS)
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