- Plans for modest revenue growth in FY2016
HONG KONG, May 19, 2015 /PRNewswire/ --
- Group revenue declined by 1.0% to US$1,879.8 million
- Profit attributable to shareholders of the Company down 2.8% to
US$198.1 million
- Gross profit margin declined to 32.5%, from 33.4% in the last
financial year
- Strong financial position, with deposits and cash of
US$294.2 million, and debt free
- Final dividend of US61.0 cents per ordinary share, providing a
full-year dividend of US78.0 cents per ordinary share, a 2.5%
decrease over last year
- Strong pipeline of new products
VTech Holdings Limited (HKSE: 303) today announced its
results for the year ended 31 March
2015, reporting a decline in revenue and profit.
Logo - http://photos.prnewswire.com/prnh/20090615/HKM004
Group revenue for the year ended 31 March
2015 declined by 1.0% to US$1,879.8
million. The decrease was mainly due to lower revenue in
North America, which offset higher
revenue in Europe, Asia Pacific and Other Regions.
Profit attributable to shareholders of the Company decreased by
2.8% to US$198.1 million, as gross
profit declined because of a change in product mix and the
weaker-than-expected performance of children's educational tablets.
Basic earnings per share fell by 3.0% to US78.9 cents, compared to
US81.3 cents in the previous financial year.
The Board of Directors has proposed a final dividend of US61.0
cents per ordinary share, providing a full-year dividend of US78.0
cents per ordinary share, a 2.5% decrease over the US80.0 cents per
ordinary share declared in the financial year 2014.
"In the financial year 2015, VTech continued its drive for
product innovation and expanded its presence in existing and new
markets, while continuing to raise levels of productivity.
Telecommunication products returned to growth and contract
manufacturing services again performed well. However, electronic
learning products faced challenges in the children's tablet market,
affecting the Group's revenue and profitability," said Mr.
Allan Wong, Chairman and Group CEO
of VTech Holdings Limited.
Costs and Operations
Cost of materials remained largely unchanged in the financial
year 2015 and a weakening of the Renminbi against the US dollar
helped reduce costs. Despite wage inflation in China, labour costs and manufacturing
overheads were also slightly lower as the Group continued to
improve productivity through automation, process improvement and
product optimisation. As a result, in the financial year 2015, the
number of workers fell by a further 4.7% over the previous
financial year. Despite these positive factors, the Group's gross
margin declined year-on-year due to a change in product mix and the
weaker-than-expected performance of children's educational tablets,
which resulted in higher-than-anticipated trade allowances and
increased stock provision.
Operations Review
North America
Group revenue in North America
decreased by 5.4% to US$899.5 million
in the financial year 2015. Lower revenues from ELPs and CMS offset
higher revenue from TEL products. North
America remained VTech's largest market, accounting for
47.8% of Group revenue.
ELPs revenue in North America
decreased by 16.2% to US$300.0
million, as sales of both platform and standalone products
declined. Nevertheless, in the calendar year 2014, VTech became the
number one manufacturer in Infant and Preschool Electronic Learning
toys in the US market[1].
In platform products, sales of VTech's InnoTab® range
of educational tablets suffered from higher-than-expected channel
inventory and severe competition, heightened by the contraction of
the children's tablet market[2]. In July
2014, VTech launched Kidizoom® Smartwatch, the
world's first smartwatch for children with a built-in camera, in
the US. It achieved strong sales and was recognised in numerous top
toy lists.
Standalone products showed a slight sales decline, as retailers
tightened inventory management. Strong growth of the Go! Go! Smart
family of products was offset by lower sales of the core infant and
preschool learning products. Switch & Go Dinos® also recorded a sales
decrease as the product line matured. During the financial year
2015, Go! Go! Smart Wheels® was extended with the
introduction of new models. The launch of Go! Go! Smart
Animals™ nationwide, coupled with the exclusive launch
of Go! Go! Smart Friends® in partnership with Toys"R"Us,
added incremental sales. The Go! Go! Smart Animals Zoo Explorers
Playset won the prestigious "2015 Infant/Toddler Toy of the Year
(TOTY) Award" from the American Toy Industry Association.
TEL products revenue in North
America rose by 4.4% to US$416.0
million. The increase was driven by higher sales of
commercial phones and other telecommunication products, offsetting
a slight sales decline in residential phones.
Commercial phone sales continued to grow, as a result of higher
sales of VTech's small-to-medium sized business (SMB) phones and
cordless headsets. This was augmented by the launch of
ErisStation™, the Group's first conference phone with
wireless microphones, and ErisTerminal™, its SIP
(Session Initiation Protocol) phone systems. Hotel phones also
reported higher sales, as VTech continued to win new installations
from global hotel brands. In other telecommunication products, baby
monitors recorded a strong sales increase. The Group expanded its
distribution channels and gained more placements, as major
retailers began to replace older analogue models with VTech's more
advanced digital baby monitors.
Sales of residential phones, however, recorded a slight decline
owing to the further contraction of the fixed-line telephone
market. Despite this, VTech maintained its number one position in
the US residential phones market[3]. The Group continued to gain
retail shelf space and expand sales channels.
The revenue from CMS in North
America decreased by 5.4% to US$183.5
million, as sales declines in professional audio equipment
and communication products were only partially offset by higher
sales of solid-state lighting, industrial products, home appliances
and medical and health products.
Sales of professional audio equipment declined as an existing
customer placed fewer orders in response to over-inventory and
completed transferring the manufacture of one product family to its
own facility, where there was excess capacity. Sales of
communication products also decreased, as a client's product line
reached the end of its life cycle. In contrast, sales of
solid-state lighting and industrial products grew, as a customer
ramped up orders in solid-state lighting. VTech has also started to
become the sole supplier to an existing industrial products
customer. Home appliances posted good growth as a customer expanded
its sales channels. Medical and health products recorded higher
sales owing to new product launches by customers.
Europe
Group revenue in Europe
increased by 2.6% to US$812.3 million
in the financial year 2015. Higher sales of TEL products and CMS
offset a sales decline in ELPs. Europe was VTech's second largest market,
accounting for 43.2% of Group revenue.
ELPs revenue in Europe
decreased by 6.0% to US$362.6
million, as higher sales of standalone products failed to
offset a decrease in sales of platform products. The depreciation
of the Euro and Pound Sterling against the US dollar during the
financial year 2015 also negatively impacted the reported revenue.
Among the Group's key Western European markets, sales in
Germany increased, while those in
the UK, France and Spain declined.
For platform products, VTech's educational tablet
InnoTab/Storio® faced similar challenges as in
North America, namely, high
channel inventory and market contraction. Despite this,
InnoTab/Storio remained the best-selling children's tablet in
Europe, and regained the number
one position among all toys in the top five European markets in the
calendar year 2014[4]. Kidizoom Smartwatch was introduced to the
Group's major European markets in June
2014 and performed well, becoming one of the top 10
best-selling new toys in the UK in 2014[5]. It was also selected as
one of the "Top 12 Dream Toys 2014" by the British Toy Retailers
Association.
For standalone products, growth was driven by the Toot-Toot
family of products. New models were added to the popular Toot-Toot
Drivers® range, while Toot-Toot Animals® was
launched in VTech's key European markets. In the calendar year
2014, VTech again increased its market share and strengthened its
position as the number one infant toy manufacturer in France, the UK and Germany, while becoming the largest infant toy
manufacturer in Spain[6].
Among new products, the Group launched Kidizoom®
Action Cam in its major European markets in March 2015. This latest addition to the popular
Kidizoom range of cameras has been well received by customers. In
the fourth quarter of the financial year 2015, new models of Little
Love®, a range of interactive baby dolls, hit the
shelves. They met with an especially positive reception in
France, where the new Peek-a-Boo
doll became the best-selling nurturing doll of Spring 2015[7].
Revenue from TEL products in Europe increased by 2.0% to US$157.4 million, as higher sales of commercial
phones and other telecommunication products offset a sales decline
in residential phones.
For commercial phones, sales of SIP phones increased as VTech
continued to expand its distribution channels. Sales of CAT-iq
handsets enjoyed strong growth as Network Operators continue to
encourage the replacement of traditional PSTN (Public Switched
Telephone Network) services with VoIP (Voice over Internet
Protocol) services. Sales of baby monitors increased as the Group
introduced new video models, completing a full range of products
for the market.
Sales of residential phones were lower, mainly due to the
decline of the fixed-line telephone market. Despite this, VTech
maintained its market share as one of the leading cordless phone
manufacturers in the region[8].
CMS revenue in Europe increased
by 16.1% to US$292.3 million, driven
by higher sales in most product categories. Sales of wireless
headsets saw growth as VTech secured more orders from existing
customers. One client placed additional orders in recognition of
good customer service while another launched new products that were
well-received by the market. Sales of switching mode power supplies
were higher as an existing customer increased orders in a new
business area for data centres, and in response to the region's
general upgrade from 3G to 4G technology. Sales of home appliances
rose owing to more orders from an existing customer in Italy. Sales of professional audio equipment,
however, registered a decline, as a client transferred products
requiring custom configuration to in-house production.
Asia Pacific
Group revenue in Asia Pacific
increased by 8.0% to US$117.6 million
in the financial year 2015, with higher sales in all three product
lines. Asia Pacific accounted for
6.3% of Group revenue.
Revenue from ELPs in the Asia
Pacific increased by 21.6% to US$25.9
million, on the back of growth in mainland China, Hong
Kong and Korea. The growth in mainland China was driven by the continued good
performance of Switch & Go
Dinos, together with the introduction of Go! Go! Smart
Wheels and Kidizoom Smartwatch. In Hong
Kong, growth was seen in all product categories as the Group
increased its sales and marketing efforts. Further inroads were
made in Korea, following the expansion of the distribution network.
Sales in Australia recorded a
decline as VTech completed the transition from the previous
distribution arrangement for ELPs to its own sales office,
positioning itself for future growth.
TEL products revenue increased by 4.6% to US$43.0 million. Sales growth was recorded in
Australia and Japan, the Group's major markets in
Asia Pacific. Sales in
Australia rose as residential
phones and baby monitors recorded higher sales. For residential
phones, VTech increased market share as a result of gaining more
retail shelf space, while baby monitors were supported by the
expansion of distribution channels in the country. Higher sales
were achieved in Japan as a
customer launched new models. The Group also made inroads in
Thailand, Malaysia and Korea.
CMS revenue in Asia Pacific
increased by 4.7% to US$48.7 million,
driven by higher sales of wireless products, medical and health
products and solid-state lighting. Sales of wireless products
posted good growth, driven by increased orders of wireless headsets
and the sales contribution from a new customer. Sales of medical
and health products increased, as a customer in Japan benefited from the weaker Japanese Yen
and achieved higher sales. Growth in solid-state lighting was
supported by additional orders arising from the Youth Olympic Games
in Nanjing, China in the first half of the financial year
2015.
Other Regions
Group revenue in Other Regions, namely Latin America, the Middle East and Africa, rose by 6.1% to US$50.4 million in the financial year 2015. Other
Regions accounted for 2.7% of Group revenue.
ELPs revenue in Other Regions increased by 10.4% to US$14.8 million, as a sales decline in the
Middle East was offset by higher
sales in Latin America and
Africa.
TEL products revenue in Other Regions increased by 6.7% to
US$35.1 million, with higher sales in
Latin America, the Middle East and Africa.
CMS revenue in Other Regions was US$0.5
million in the financial year 2015, as compared to
US$1.2 million in the previous
financial year.
VTech Strategies
The Group's proven strategy focuses on four main areas: product
innovation, market share gains, geographic expansion and
operational excellence.
Product Innovation
Product innovation is the key to VTech staying ahead of the
competition in fast-changing markets.
With regard to ELPs, the Group has a strong pipeline of
products. In standalone products, the successful Go! Go! Smart
family is being expanded through the introduction of different
themes, more vehicles and more playsets. In the US, Go! Go! Smart
Friends, which was launched exclusively with Toys"R"Us last year,
will be introduced nationwide in the calendar year 2015. VTech will
also enter new aisles by launching new categories of product. The
global launch of Flipsies™, a range of transformable
dolls and playsets, will enable the Group to penetrate into the
girl aisle. VTech is also successfully breaking into the dolls
aisle with a range of interactive dolls, branded Little
Love® in Europe and
Baby Amaze™ in the US, which was first launched in the European
markets in June 2014. Kidizoom Action
Cam, the latest addition to VTech's range of cameras for children,
will also be launched globally in the calendar year 2015. For core
learning products, VTech will continue to broaden and refresh its
product portfolio, adding over 100 new models worldwide.
The portfolio of platform products will become more diversified.
The Group will build on the success of Kidizoom Smartwatch to roll
out a new generation of this popular product. The calendar year
2015 will also see the launch of new innovative platform products.
Despite recent challenges, VTech intends to stay in the children's
tablet market as it remains a sizeable business around the world.
Market research shows that parents are still looking for VTech
tablets, as they are specifically designed for children, with
content that is both educational and engaging. The Group will focus
on bringing out tablet products that are even more compelling for
both children and their parents.
In TEL products, commercial phones and other telecommunication
products will continue to be the growth drivers. New models will be
introduced for ErisTerminal and ErisStation to complete a full
product range for VTech SIP phone systems and conference phones.
The highly successful baby monitor range will be expanded with new
video models boasting a bigger screen, as well as Wi-Fi enabled
devices. The Group is also planning to enter the "Smart Home" arena
by launching a range of wireless monitoring devices based on the
ULE (Ultra Low Energy) standard. These products include specially
designed, ULE enabled cordless phones, IP hubs, baby monitors and a
high-definition Wi-Fi camera, which wirelessly connect to a range
of ULE controls and sensors. In residential phones, the Group will
continue to launch feature-rich products with superior design to
strengthen its global leadership in cordless phones.
VTech CMS enjoys an enviable reputation for service and
expertise in certain product categories. Supported by a stringent
quality control system and an experienced management team, the
Group will continue to innovate in the area of Design for
Manufacture (DFM), delivering flexible service and high quality
products. Competence in handling low to medium volumes and a high
mix of different products enables VTech to grow with new customers
from a small base, which is an important factor in the continuous
growth of CMS.
Gains in Market Share
In addition to developing a steady stream of innovative products
and breaking into new product categories, VTech strives to increase
market share through improving services and increasing its efforts
in sales and marketing.
In the calendar year 2014, VTech gained market share and
reaffirmed its position as the number one cordless phone
manufacturer worldwide[9]. The Group also strengthened its position
as the global leader in ELPs from infancy and preschool[10]. VTech
CMS continued to be one of the world's top 50 EMS
providers[11].
Geographic Expansion
As markets outside North
America and Europe
currently account for less than 10% of Group revenue, VTech will
put more emphasis on expanding in Asia
Pacific and Other Regions. In Asia
Pacific, the Group will focus on increasing its presence in
China and Australia, where its products have been well
received. Recently, VTech has established its own sales office for
ELPs in Australia, aiming to drive
growth by providing better support to its retailer customers and
increasing sales and marketing efforts. The Group has also started
selling residential phones under the VTech brand in Australia, following the expiry of the
licensing agreement with Telstra in December
2014. The Group will step up its efforts to extend its reach
into Japan and Korea. In Other
Regions, selected markets in Latin
America and the Middle East
will continue to be developed.
Operational Excellence
Operational excellence is crucial for raising competitiveness
and driving profitable growth. As wages in China continue to rise and recruitment becomes
more difficult, VTech will increase automation by deploying more
standard and in-house custom-made machines. Together with
continuous process improvement and the optimisation of products for
manufacturing, this will allow the Group to reduce the number of
workers further while increasing output.
Outlook
The US economy continues its moderate recovery. However, the
prospects for Europe are uncertain
and quantitative easing by the European Central Bank has already
led to a significant depreciation of the Euro, which will have a
negative impact on our European revenue.
Despite a mixed picture, the Group is planning for a modest
revenue increase in the financial year 2016.
The business of ELPs is expected to be stable. Sales of platform
products are forecast to decline, as the children's tablet market
remains challenging. The sales contribution of children's
educational tablets will become smaller year-on-year, while
Kidizoom Smartwatch will continue to grow. Furthermore, new
innovative platform products will contribute additional revenue
streams. Standalone products are forecast to grow, bolstered by the
expansion of the Go! Go! Smart family, nationwide distribution of
Go! Go! Smart Friends in the US and the launch of Kidizoom Action
Cam and Flipsies worldwide. Extension of the Little Love/Baby Amaze
line will enable VTech to increase its presence in the dolls
category in Europe, while winning
shelf space in the US. The new core infant and preschool learning
products will strengthen the Group's leadership position in these
categories.
TEL products are expected to maintain their positive sales
trend, led by commercial phones and other telecommunication
products. In commercial phones, the Group will benefit from the
full deployment of CAT-iq (Cordless Advanced Technology - internet
and quality) handsets in major European countries such as
France, Germany and Switzerland. The introduction of the new
conference phones and SIP phone models will further stimulate
growth. VTech is also stepping up its efforts on the
interoperability of its SIP based products with Network Operators,
which will boost market presence further. Higher sales of other
telecommunication products will come from the strong momentum of
baby monitors, as sales channels are expanded and further new
products introduced. The global launch of the wireless monitoring
system will add incremental sales. Despite the continued decline of
the overall fixed-line telephone market, sales of VTech residential
phones are forecast to be stable as the Group is maintaining its
leading position in North America
and Europe, while growing its
market share in Asia Pacific and
Other Regions.
Sales of CMS are expected to increase. Professional audio
equipment is on track to return to a growth path. The customer who
faced excess inventory has worked through the issue and intends to
increase orders. Business with other professional audio customers
will grow, as VTech secures more projects owing to its service
excellence. The Group also added new clients in professional audio
equipment in the last financial year, who will ramp up orders
gradually in this financial year. Wireless headsets will achieve
further growth as existing customers launch new products. VTech's
strong reputation in the wireless product area enables the Group to
enter new product categories, such as smart hearable and wearable
devices. Business from solid-state lighting will remain stable. In
contrast, the change of ownership of a customer in switching mode
power supplies creates uncertainty. To cope with the growth, a new
factory building has been built for CMS. It will commence
operations in July 2015, increasing
manufacturing capacity by 25%.
On gross margin, the Group does not anticipate any improvement
year-on-year against the backdrop of the strong US dollar. Cost of
materials is expected to be stable and the Renminbi to remain in a
narrow range. Labour costs and manufacturing overheads in
China will rise further. The Group
will continue to offset these cost increases through automation,
process improvement and product optimisation.
"VTech has a culture rooted in innovation and technology. Our
market leadership, R&D capability, strong balance sheet and
operational efficiency differentiate us from our competitors. We
will continue to bring out innovative products, increase market
share, expand geographically and strive for operational excellence
to generate sustainable returns for shareholders," said Mr.
Wong.
About VTech
VTech is the global leader in electronic learning products from
infancy to preschool and the world's largest manufacturer of
cordless phones. It also provides highly sought-after contract
manufacturing services. Founded in 1976, VTech's mission is to
design, manufacture and supply innovative and high quality products
in a manner that minimises any impact on the environment, while
creating sustainable value for its stakeholders and the
community.
Note: Starting from 22:30, 19 May
2015 (HKT), the video archive of the FY2015 annual results
announcement can be accessed through VTech's homepage via this
link http://www.vtech.com/en/investors/webcasts.
For further information, please contact:
Grace Pang
|
VTech representative
in Hong Kong
|
VTech Holdings
Limited
|
Nan Dong,
Golin
|
(852) 2680-1000
(office)
|
(852) 2501-7902
(office)
|
grace_pang@vtech.com
(email)
|
ndong@golin.com
(email)
|
|
|
|
VTech representative
in the US
|
|
Tara Kozak Lindsay,
Golin
|
|
(212) 373-6020
(office)
|
|
tkozaklindsay@golin.com (email)
|
Notes :
|
|
[1] Source: NPD
Group, Retail Tracking Service. Ranking based on total retail sales
in the combined toy categories of infant electronic learning, other
infant toys and preschool electronic learning for the 12 months
ending December 2014
|
[2] Source: NPD
Group, Retail Tracking Service
|
[3] Source:
MarketWise Consumer Insights, LLC
|
[4] Source: NPD
Group, Retail Tracking Service. Ranking based on total retail sales
of InnoTab/Storio by unit for the combined market of France, the
UK, Germany, Spain and Italy
|
[5] Source: NPD
Group, Retail Tracking Service
|
[6] Source: NPD
Group, Retail Tracking Service
|
[7] Source: NPD
Group, Retail Tracking Service. Ranking based on total retail sales
of all nurturing dolls in France by unit from January to April
2015
|
[8] Source: MZA Ltd,
2015
|
[9] Source: MZA Ltd,
2015
|
[10] Source:
MarketWise Consumer Insights, LLC and NPD Group Retail Tracking
Service. Ranking based on 2014 total estimated annual retail sales
in the combined toy categories of infant electronic learning and
preschool electronic learning
|
[11] Source:
Manufacturing Market Insider, March 2015
|
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