Kellogg, Wilmar International Form China Cereal, Snacks JV
24 Septembre 2012 - 1:18PM
Dow Jones News
By Gaurav Raghuvanshi
SINGAPORE--Kellogg Co. (K) and Wilmar International Ltd.
(F34.SG) said Monday they set up a 50:50 joint venture in China to
produce and sell cereal and snacks.
Wilmar will contribute its infrastructure, supply chain and
distribution network in China to the Shanghai-based venture, while
Kellogg will bring a portfolio of globally recognized brands and
products, Singapore-based Wilmar said in a statement, without
giving any financial details of the joint venture.
Wilmar's China subsidiary, Yihai Kerry Investments Co., will
participate in the joint venture, the Singapore-listed commodities
supplier said in the statement.
Write to Gaurav Raghuvanshi at
gaurav.raghuvanshi@dowjones.com
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