YANGAROO Appoints Sarah Foss as President of Advertising Division
21 Août 2013 - 3:00PM
Business Wire
YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's
leading secure digital media management company, today announced
that it has named Sarah Foss as President, YANGAROO Advertising
Division. In this role, she will be responsible for the overall
strategy and growth of this division, including strategic
partnerships, product development, and staffing. Foss will be based
in YANGAROO’s recently-established New York City office, and will
report directly to the CEO.
“It is an honor to have been chosen to head up this
industry-leading technology company’s advertising operation,” said
Foss. “The window of opportunity is open, and we are
well-positioned to move quickly and offer a better, faster, and
more efficient digital solution for this dynamic and growing
industry.”
Foss brings more than 20 years of sales and marketing experience
across multiple sectors, including digital technology services,
broadcast cable and network media, and advertising. Previous
executive roles include EVP, Sales and Client Services, at
Encompass Digital Media; CEO at VCI Solutions (acquired by Wide
Orbit), which was a provider of specialized media sales and traffic
software; and President, Question d'Image, for Harris Broadcast,
the leader in global media asset management technologies and
services. In addition, she has consulted with a number of media
technology firms building strategic growth plans, business
development pipelines, and product roadmaps that exceed market and
client needs.
“It is very timely that a person of Sarah’s caliber and
abilities has joined our team,” said Gary Moss, President and CEO
of YANGAROO Inc. “Sarah’s experience and leadership will be
invaluable as we leverage our technology and market position to
grow our advertising business. We now have an established presence
in the advertising space, and we believe that the market is looking
for innovative solutions and creative business ideas. Sarah is a
wonderful addition to our team and I look forward to working with
her as we continue on our growth path.”
With YANGAROO Advertising, agencies and brands are able to
quickly, securely, and cost-effectively deliver broadcast-quality
HD and SD video as well as audio advertisements to more than 6,500
broadcast outlets in the U.S. and Canada via the hardware-free and
web-based Digital Media Distribution System (DMDS) platform.
Alternatively, advertisers can work with a DMDS Certified Sender,
such as a dub house or post-production house, to deliver
ready-to-air ads on their behalf to broadcasters. YANGAROO
Advertising includes: “Reporter,” which merges personalized traffic
instructions with a signed and date-stamped confirmation that
traffic instructions have been received, increasing the likelihood
that spots will air correctly; and “Connector,” a centralized
integrations platform that ties together various systems related to
spot distribution, dissemination of traffic instructions, and
inventory management used by agencies, brands, and
broadcasters.
Foss received her Master of Arts in
management/telecommunications from Ohio University and her Bachelor
of Arts degree from Pacific Lutheran University in communications.
She currently serves as treasurer for the Alliance for Women in
Media.
About YANGAROO:
YANGAROO is a company dedicated to digital media management.
YANGAROO’s patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital cloud based solution focused on the
music and advertising industries. The DMDS solution provides more
accountable, effective, and far less costly digital management of
broadcast quality media via the Internet. It replaces the physical,
satellite and closed network distribution and management of audio
and video content, for music, music videos, and advertising to
television, radio, media, retailers, and other authorized
recipients. The YANGAROO Awards platform is now the industry
standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and
Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under
the symbol YOO and in the U.S. under OTCBB: YOOIF. For further
information, please contact Gary Moss at 416-534-0607 ext. 111 or
visit www.yangaroo.com.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks
and uncertainties that could cause such statements to differ
materially from actual future events or results. Such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.
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