Chrysler Group to Increase Size of HEMI Badge
20 Avril 2005 - 4:00PM
PR Newswire (US)
Chrysler Group to Increase Size of HEMI Badge * Size of badge
increases 145 percent * Take-rate for the HEMI(R) is 44 percent *
556,614 HEMI engines sold AUBURN HILLS, Mich., April 20
/PRNewswire-FirstCall/ -- Chrysler Group is building a bigger,
better HEMI badge. "By increasing the size of the HEMI badge, we're
building awareness and helping our customers communicate what
they're packing under the hood," said George Murphy - Senior Vice
President, Chrysler Group Marketing. "With more than 500,000 sold,
the HEMI V-8 engine continues to resonate with consumers. The HEMI
has become a brand within our brands. Across our Chrysler, Jeep(R)
and Dodge lineups, the take-rate for the HEMI is 44 percent." For
Chrysler 300, Dodge Magnum and Jeep Grand Cherokee, the HEMI badge
will increase 145 percent in size. For Dodge Ram and Durango, the
size of the HEMI badge will increase 136 percent. First introduced
on the Dodge Ram 2500 in 2003, Chrysler Group HEMI V-8 engine is
elegantly simple. It achieves power, fuel economy and emissions
goals with a design that is uncomplicated and cost effective. The
versatile HEMI V-8 engine powers the Chrysler 300, Jeep Grand
Cherokee, Dodge Magnum, Dodge Ram and Dodge Durango. Launching this
spring, the all-new 2006 Dodge Charger will also feature the HEMI.
Improving fuel economy by as much as 20 percent, Chrysler Group's
Multi- Displacement System (MDS) seamlessly alternates between
smooth, high fuel economy four-cylinder mode when less power is
needed, and V-8 mode when more power from the 5.7-liter HEMI engine
is in demand. For 2005, MDS is available on the Chrysler 300, Dodge
Magnum, Dodge Charger and Jeep Grand Cherokee. Following are
current vehicle-specific take-rates for the HEMI V-8 engine at
Chrysler Group: Vehicle HEMI Take-Rate Dodge Durango 53 percent
Dodge Ram 1500 48 percent Dodge Magnum 46 percent Dodge Ram
2500/3500 13 percent Jeep Grand Cherokee 19 percent Chrysler 300 41
percent DATASOURCE: Chrysler Group CONTACT: Bryan Zvibleman,
+1-248-512-2686, , or Cole Quinnell, +1-248-512-0315, , both of
Chrysler Group Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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