Dodge Unleashes Charger Model Box Tour in the Big Apple
13 Juin 2005 - 1:00PM
PR Newswire (US)
Dodge Unleashes Charger Model Box Tour in the Big Apple *
Life-size, working all-new 2006 Dodge Charger model to be pieced
together in less than seven minutes * Event to Benefit Toys for
Tots AUBURN HILLS, Mich., June 13 /PRNewswire-FirstCall/ -- With
the speed and precision of a NASCAR pit crew, the all-new 2006
Dodge Charger will be built from a box full of parts before the
eyes of passerbys in city centers across the country. The Dodge
Charger "Model Box Build," which plays off a youthful passion for
assembling model cars, comes to Times Square at Duffy Square in New
York, Monday, June 13, 2005, from 7 a.m. to 6 p.m., and will make
tour stops throughout the country during the summer. The tour --
featuring the ultimate model car -- will benefit the U.S. Marine
Corps Toys for Tots Program. At each tour stop, Dodge will collect
toys for Toys for Tots (TFT), which will donate them to needy
children in December for the holiday season. "The Dodge Charger
Model Box Build reflects the fun and excitement of the all-new 2006
Dodge Charger," said Darryl Jackson, Vice President of Dodge
Marketing. "We're thrilled that Dodge Charger, one of our favorite
models, will give Toys for Tots a head start on collecting toys for
deserving children during the holiday season." The event begins
with a car-sized Dodge Charger model box lifting to reveal an
all-new 2006 Dodge Charger with many of its parts removed. A
NASCAR-like pit crew assembles the vehicle in approximately seven
minutes. The model build is repeated on-the-hour throughout the
day, featuring music and Dodge Charger Daytona wristband giveaways.
"We're so pleased that Dodge has reached out to help Toys for Tots
with the Dodge Charger Model Box Build," said Major William Grein,
U.S. Marine Corps (Ret.) and Vice President, Marketing and
Development, Marine Toys for Tots Foundation. "Over the years, the
entire DaimlerChrysler family has been extremely generous in
helping us brighten the lives of needy children during the holiday
season." Dodge Charger Model Box Build Tour Schedule June 13 - New
York, N.Y. - Times Square at Duffy Square June 18-19 - Chicago,
Ill. - Navy Pier June 24-26 - Cleveland, Ohio - Champ Car Grand
Prix of Cleveland July 4 - Atlanta, Ga. - Lenox Square,
Fireworks/Festival July 8-10 - Dallas, Texas - West End, Taste of
Dallas Other U.S. tour stops will include: Los Angeles and
Minneapolis, whose final dates will be updated on http://dodge.com/
. DODGE BRAND With a U.S. market share of seven percent, Dodge is
the fifth-largest nameplate in the United States and the
eighth-largest nameplate in the automotive industry. In 2004, Dodge
sold more than 1.4 million vehicles in the global market. Dodge
continues to lead the minivan market segment with a 20 percent
market share in the United States. In the truck market, Dodge has
an 18 percent market share. In the car market, Dodge has a 4.5
percent market share. For more information on Dodge and its
products, visit http://www.dodge.com/ . For more information about
the Dodge Zoo Adventure Tour, visit http://www.dodge.com/zoo .
DATASOURCE: Chrysler Group CONTACT: Suraya DaSante of Chrysler
Group, +1-248-512-4889, ; or Jeff Ormond of Strat@comm,
+1-248-649-8000, Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://dodge.com/
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