Dodge Answers the 'Call of the Wild' During Zoo Adventure Tour at the Jacksonville Zoological Gardens
13 Juin 2005 - 6:03PM
PR Newswire (US)
Dodge Answers the 'Call of the Wild' During Zoo Adventure Tour at
the Jacksonville Zoological Gardens * Twelve-city tour to showcase
Dodge vehicles and family-friendly features * Each two-day event
includes six Dodge Zoo Adventure activity areas, featuring
animal-themed Dodge vehicles JACKSONVILLE, Fla., June 13
/PRNewswire-FirstCall/ -- A herd of Dodge vehicles will be coming
soon to a zoo near you. Dodge will unleash its "beasts" at the
Jacksonville Zoological Gardens as part of the Dodge Zoo Adventure
Tour, a four-month tour of 12 zoos throughout the country. The
vehicles will be the main attraction, featuring the all-new 2006
Dodge Charger and appearances by the Dodge Magnum, Grand Caravan,
Durango, Ram and Dakota. "Partnering with zoos is a perfect fit for
Dodge because we are both committed to bringing families together,"
said Fred Diaz, Director, Dodge Marketing, Chrysler Group. "With
all the family-friendly features on our new line of Dodge vehicles,
the Dodge Zoo Adventure Tour gives us the perfect opportunity to
showcase the ultimate family vehicles at the ultimate family
destination." As part of the Dodge Zoo Adventure Tour, visitors
will use an interactive map to guide them through the zoo to six
display areas featuring games, prizes, a treasure chest giveaway,
and one of six animal-themed Dodge exhibits, including a Durango
painted with an oceanscape and a Caravan covered in birds. Kids
will "go bananas" with face painting, coloring, a mini slot car
track, animal pipe cleaner crafts and eShot photos. Adults will
have the chance to get up close and personal with the Dodge,
including a demonstration of Dodge's segment exclusive Stow 'n
Go(TM) feature available on its best- selling minivans. Bilingual
product specialists will also be available during the tour. Dodge
Zoo Adventure activities are included in the price of zoo
admission. The tour is scheduled to stop at the Jacksonville
Zoological Gardens on June 18-19; the North Carolina Zoo in
Asheboro on June 25-26; the Cleveland Metroparks Zoo on July 16-17;
the St. Louis Zoo on July 23-24; the Milwaukee County Zoo on July
30-31; the Philadelphia Zoo on August 13-14; the Pittsburgh Zoo on
August 20-21; and the Denver Zoo on August 27-28. The tour has
recently made stops at the Los Angeles Zoo, Phoenix Zoo, San
Francisco Zoo and the Oklahoma Zoo. Now in its second year, more
than 86,000 people visited the zoos during the 2004 Dodge Zoo
Adventure Tour. About Dodge Brand As one of America's best-known
brands, Dodge is in the business of creating exceptional driving
experiences through bold, powerful, street smart and do-more
vehicles, including the Dodge Viper SRT10, Dodge Magnum, Dodge Ram,
Dodge Caravan, and the all-new Dodge Charger. From performance to
commercial vehicles, all Dodge cars, trucks, SUVs and minivans
offer affordable performance. With a U.S. market share of
approximately seven percent, Dodge is the fifth-largest nameplate
in the United States. In 2004, Dodge sold more than 1.4 million
vehicles worldwide. Dodge continues to lead the minivan market
segment with a 20 percent U.S. market share and maintains an 18
percent share of the highly competitive truck market. For more
information on Dodge and its products visit http://www.dodge.com/ .
For more information about the Dodge Zoo Adventure Tour visit
http://www.dodge.com/zoo . DATASOURCE: Chrysler Group CONTACT:
Suraya DaSante of Chrysler Group, +1-248-512-4889, ; or Jodi Tinson
of Strat@comm, +1-248-649-8000, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.dodge.com/
http://www.dodge.com/zoo
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