Camp Jeep(R) On The Road Hits the Cross-Country Trail in Milwaukee
20 Juin 2005 - 5:40PM
PR Newswire (US)
Camp Jeep(R) On The Road Hits the Cross-Country Trail in Milwaukee
* Bumpy, muddy, wet driving adventure to stop in Milwaukee * Free
driving event lets consumers get behind the wheel of Trail Rated(R)
Jeep vehicles * Mountain biking, Quattro bungee jumping and wall
climbing offer those with a sense of adventure plenty to do
MILWAUKEE, June 20 /PRNewswire-FirstCall/ -- Camp Jeep(R) On The
Road takes the most popular elements of the brand's legendary Camp
Jeep event on tour this summer, stopping in Milwaukee on June
25-26, 2005, at Road America on N7390 Highway 67, Elkhart Lake, WI
53020. Each tour stop will provide consumers with the opportunity
to test drive Jeep(R) vehicles in a variety of off- and on-road
conditions. Camp Jeep On The Road will also provide visitors with a
chance to participate in thrilling activities that are synonymous
with the Jeep lifestyle. "When it comes to sharing the experience
of legendary Jeep 4x4 capability with consumers, Jeep has done it
through Camp Jeep, Jeep Jamborees, music, gaming, extreme sports
and many other award-winning activities," said Jeff Bell, Vice
President - Chrysler/Jeep. "Camp Jeep On The Road is a way for the
Jeep brand to take some of the most exciting elements of these
programs to consumers who haven't been able to join us in the
past." Each two-day weekend (Saturday and Sunday) event is free of
charge for owners and non-owners alike. Hours for Camp Jeep On the
Road are 9 a.m. - 7 p.m. on Saturday and 9 a.m. - 6 p.m. on Sunday.
There is no cost to the event, but registration is recommended. The
unique Jeep courses let consumers experience the all-new 2005 Jeep
Grand Cherokee, Liberty and Wrangler models off- and on-road. The
Trail Rated off-road course allows guests to navigate through
obstacles, such as steep grades, rocky trails, switchbacks and log
crossings, under the guidance of a trained driving instructor. The
Street Course offers everyday driving tips, including safe
acceleration and steering and braking techniques, on a variety of
surfaces. Each driving program conveys safety and educational
messages in a fun, interactive environment. Camp Jeep On the Road
will also feature the newest and oldest members of the Jeep family
-- the 2006 Jeep Commander, unveiled at the New York International
Auto Show in March, and the historic Jeep Willys MB. In addition to
the test drive, Camp Jeep On The Road offers a variety of Jeep
lifestyle activities, including mountain biking, Quattro bungee
jumping and wall climbing. The "Camp Kids" area will give future
Jeepers the opportunity to drive "Power Wheels" mini-Jeep vehicles.
There will also be premium giveaways and special savings on new
vehicles. Jeep owners will receive special access to the Jeep
Owners Playground, where they will have the chance to test their
own vehicle on a series of challenging obstacles that will help
demonstrate the capabilities of their own Jeep vehicles. Camp Jeep
On The Road will visit the following locations: Virginia Beach, Va.
May 27-29 Atlanta, Ga. June 11-12 Milwaukee, Wis. June 25-26
Buffalo, N.Y. July 9-10 Grand Rapids, Mich. July 23-24 Houston,
Texas August 27-28 San Diego, Calif. September 10-11 Denver, Colo.
September 24-25 Drivers who wish to participate in the
ride-and-drive activities must be at least 18 years old and hold a
valid driver's license. Camp Jeep On The Road provides Jeep
enthusiasts and curious visitors with a taste of what Camp Jeep
2005 will offer this summer. Taking place in the scenic Pocono
Mountains of northeast Pennsylvania August 12-14, Camp Jeep 2005
will give Jeep owners the opportunity to enjoy a fun-filled weekend
of 4x4 trail rides, off-road driving courses, live concerts from
emerging artists, the finals of the Jeep King of the Mountain
Biking World Championships and even a chance to test drive a
preproduction 2006 Jeep Commander. Jeep owners who visit the Camp
Financial tent, sponsored by Chrysler Financial, will have an
opportunity to learn about the new Jeep Auto Insurance and apply
for a Jeep Rewards Visa(R) card. Registration for Camp Jeep 2005
has already begun and more information is available at
http://www.jeep.com/campjeep . For more details and registration
information, visit http://www.jeep.com/campjeep or call
1-877-CAMP-JEEP. About Jeep(R) Brand Freedom, authenticity, mastery
and the capability to go anywhere are the hallmarks of the Jeep
brand worldwide. It is a reputation earned during 65 years of SUV
leadership. The launch last year of the award-winning Jeep Grand
Cherokee, Jeep Liberty CRD (Clean Running Diesel) and Jeep Wrangler
Unlimited represented new models and expansion of the Jeep brand.
Later this year, Jeep continues to grow with the introduction of
the Jeep Commander, an all-new three-row SUV. Jeep Trail Rated
communicates the legendary Jeep capability that is designed into
every Jeep 4x4. As the brand's lineup expands, Jeep vehicles will
continue to be what they have always been -- the most capable.
DATASOURCE: Chrysler Group CONTACT: Suraya DaSante of Chrysler
Group, +1-248-512-4889, ; or Jodi Tinson of Strat@comm,
+1-248-649-8000, Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.jeep.com/campjeep
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