- Leading Internet Yellow Pages site uses mix of television and online advertising to reach millions of consumers PASADENA, Calif., Jan 30 /PRNewswire/ -- Today, YELLOWPAGES.COM kicks off a national advertising campaign to further increase its position as the leading Internet Yellow Pages site. The multi-million dollar campaign positions YELLOWPAGES.COM as the authority on local search where consumers can find what they need, when they need it to help them in their everyday life. Using a mix of network television, cable and online advertising, the campaign is designed to build awareness, brand identity and usage for YELLOWPAGES.COM. Ads will run throughout 2006. The ads, created by GSD&M in Austin, TX, were developed based on research conducted by GSD&M and YELLOWPAGES.COM. The central idea behind the creative involves people conducting tasks in humorous, out-of-ordinary ways. The campaign theme "Need something?" appears and offers a solution from YELLOWPAGES.COM. "Our research indicates that when consumers use our site, close to 90 percent plan to use it again and more than 85 percent indicate they would refer it to friends," said Matt Crowley, Vice President of Marketing for YELLOWPAGES.COM. "We saw a great opportunity and benefit to promote YELLOWPAGES.COM as the place to go when you need to find local business information online. This campaign will bring even more value to our advertisers as they will have the opportunity to be seen by more consumers. "GSD&M has developed a creative and media approach that accomplishes this goal and introduces our new site to millions of consumers nationwide," Crowley said. "By using the tagline 'We wrote the book on local search', we are tying in the heritage of our parent organizations - AT&T Yellow Pages and BellSouth Advertising and Publishing." YELLOWPAGES.COM selected GSD&M as their advertising agency of record for both creative and media in August 2005. "We are excited to be part of a campaign which will establish YELLOWPAGES.COM as 'the' online source for consumers who are looking for local information," said J.B. Raftus, senior vice president and strategist at GSD&M. "We have developed a campaign which combines breakthrough creative with a strong integrated media plan that will drive awareness and usage of the site." The national ad campaign consists of eight different television spots and will include a multitude of online ad components. One of the television spots opens with a man carrying a large roll of carpet through a Laundromat. He struggles with the carpet as he tries to load into a washing machine. A voice- over asks "Need something?" and the text appears on the screen. A YELLOWPAGES.COM search box appears and the words "Carpet Cleaning" are typed in. The voice over continues "To find it locally you need YELLOWPAGES.COM". The spot closes with the tagline "We wrote the book on local search". All of the television and online ads echo a similar theme. YELLOWPAGES.COM launched its new Internet Web site in November 2005, bringing together the best of the previous SMARTpages.com, RealPages.com and former YellowPages.com platforms. To view the new ad campaign, please use the following links to either Windows Media or Quick Time versions listed below. Or you may access through at http://www.yellowpages.com/. Windows Media http://www.yellowpages.com/sp/about/video.jsp Quick Time http://www.yellowpages.com/sp/about/video.jsp About YELLOWPAGES.COM YELLOWPAGES.COM LLC is a joint venture operation of AT&T and BellSouth Advertising and Publishing Corporation. Formed in late 2004, the company has recently launched the new YELLOWPAGES.COM site. The YELLOWPAGES.COM Network provides exposure to up to 19.5 million monthly unique visitors for business information. About GSD&M Started as an advertising agency in 1971 by six entrepreneurial college graduates, GSD&M has become a destination for companies seeking visionary ideas that solve their significant marketing problems. GSD&M uses an innovative approach to idea generation and collaborates with creative thinkers across a wide and diverse range of disciplines. Their approach has helped build some of the country's most respected brands, including BMW, Wal-Mart, the new AT&T, MasterCard, Chili's, Dreamworks SKG and the U.S. Air Force. First Call Analyst: FCMN Contact: DATASOURCE: YELLOWPAGES.COM LLC CONTACT: Media, Ed Patterson of YELLOWPAGES.COM, +1-404-213-3106, or ; or Eric Webber of GSD&M, +1-512-242-4928, or Web site: http://www.bellsouth.com/

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