Americans Need to Brush Up on Presidential History, According to a Jeep(R) Study
20 Février 2006 - 11:00AM
PR Newswire (US)
* Nearly 90 Percent of Americans Fail to Name Presidents on Mount
Rushmore National Memorial * Almost one-third of those surveyed did
not know that four presidents are featured on Mount Rushmore
National Memorial AUBURN HILLS, Mich., Feb. 20
/PRNewswire-FirstCall/ -- During the month of February, the country
pauses to remember our nation's presidents, including Abraham
Lincoln (Feb. 12), George Washington (Feb. 22) and all of the
others who have served in the most powerful position in the world
(President's Day, Feb. 20). In spite of this, nearly 90 percent of
Americans can't name the four famous presidential faces carved into
the Mount Rushmore National Memorial, according to a Jeep(R) brand
study. Jeep conducted the study in anticipation of the launch of
the all-new 2006 Jeep Commander and the 65th anniversaries of the
Jeep brand and Mount Rushmore National Memorial, an icon of
American history and the commanders in chief. Survey Says
Additional survey results include: * Almost one in ten 18-24
year-olds incorrectly named Abraham Lincoln as the first president
of the U.S. * Three percent of college graduates could not name the
current president of the United States * More than half (52%) of
respondents did not know that Franklin D. Roosevelt was president
for most of World War II * If given the option, 22 percent of
people surveyed chose JFK as the president they would most want to
see on Mount Rushmore followed by Ronald Reagan (21%) and Franklin
Roosevelt (15%) (Disclaimer: Mount Rushmore National Memorial will
never be able to add another president to the monument per an
agreement with the family of Gutzon Borglum, the sculptor
responsible for the carvings.) * More than half the respondents
(51%) were unable to name Andrew Jackson as the president on the
U.S. $20 bill * More than half (51%) of those surveyed couldn't
place the quote "Speak softly, but carry a big stick" with Theodore
Roosevelt * Fifty-six percent didn't recognize Harry Truman's quote
"The buck stops here" To shine the spotlight on our commanders in
chief, the Jeep brand developed the "Jeep Commander in History"
essay contest, an educational program to encourage America's youth
to take an earnest interest in our nation's deep history and the
legacy of our founding fathers. "With this Jeep study, we
identified the need to promote civics and national history
education," said Jay Kuhnie, Director - Jeep Communications. "With
the launch of the all-new Jeep Commander, we thought it was a good
opportunity to reach the younger generation and instill an interest
in our nation's past." The Jeep Commander in History contest closes
on President's Day, Monday, Feb. 20, and the grand prize winner
will be announced on the week of March 27, 2006, to kick off a
year-long celebration of the 65th anniversary of Mount Rushmore
National Memorial and the Jeep brand. The contest Web site,
http://www.jeepcommanderinhistory.com/ , is still open to visitors
looking to test their presidential knowledge with a Commander in
History quiz. Updates on the grand prize winner will also be posted
after March 27. Jeep Commander Unlike other SUVs on the road today,
the all-new 2006 Jeep Commander is the first seven-passenger 4x4
that is Jeep Trail Rated, and it is the only SUV in its class to
offer a choice of two V-8 engines. The introduction of the Jeep
Commander signals the Jeep brand's commitment to remaining the
leader in the SUV market, a market that Jeep invented nearly 65
years ago. The Jeep Commander expands and strengthens the Jeep
lineup, which consists of Jeep Wrangler, Jeep Liberty and Jeep
Grand Cherokee. First Call Analyst: FCMN Contact: ss1005@DCX.COM
DATASOURCE: Chrysler Group CONTACT: Jodi Tinson of Chrysler Group,
+1-248-512-2944, ; or Lauren Vidovich, +1-312-464-1984 x250 Web
site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
http://www.jeepcommanderinhistory.com/
Copyright