DaimlerChrysler Consolidates Passenger Vehicle Operations for Latin America and the Caribbean
07 Mars 2006 - 5:00PM
PR Newswire (US)
* DaimlerChrysler Latina to be based in Mexico City * Organization
will assume responsibility for Sales, Marketing and After Sales of
passenger vehicles for both Chrysler Group and Mercedes-Benz Car
Group * Management of Latin America and the Caribbean Region
consolidated in one central DaimlerChrysler location, bringing
operational efficiency and synergies MEXICO CITY, March 7
/PRNewswire-FirstCall/ -- With the goal of furthering cooperation
and operational efficiency, DaimlerChrysler's Mexico Headquarters
assumes responsibility for the full coordination of all passenger
vehicle sales, marketing and after sales activities for both the
Mercedes Car Group and the Chrysler Group in Latin America and the
Caribbean. With responsibilities for approximately 30 countries
including Brazil, Chile, Argentina and Venezuela, the
DaimlerChrysler Latina operation will relocate and become part of
DaimlerChrysler's headquarters operation located in Santa Fe,
Mexico City. Previously, the management of the Latin America and
Caribbean region was divided among multiple offices located in
Auburn Hills (USA), Stuttgart (Germany), Chile, Venezuela, Puerto
Rico and Brazil. Eduardo Mayoral (40) is appointed as Managing
Director for the Region reporting to Joseph ChamaSrour (53),
President and Managing Director of DaimlerChrysler Mexico. "We are
convinced that this lean regional center for Latin America will
allow us to realize synergies between the brands and enhance
cooperation within the company," said ChamaSrour. "We are also
confident that the new organization will become another positive
example of closer cooperation between Mercedes Car Group and
Chrysler Group." Chrysler Group sales in Latin America during 2005
were up by 48 percent compared with 2004, and projections for the
future are optimistic due to an upcoming small and mid-size vehicle
product offensive to reach the markets during 2006 and 2007. "Latin
America is a critical region for our operations, and the new
organization in Mexico will allow us to capitalize on existing
synergies, increase efficiency and improve our reach and service to
our customers," said Thomas Hausch, Executive Director for
International Sales and Marketing, Chrysler Group. "The new
organization structure for DaimlerChrysler Latina demonstrates the
growing strength of cooperation between Mercedes Car Group and
Chrysler Group and will help us to further enhance the presence of
Mercedes-Benz, Maybach and smart in the region," said Dr. Klaus
Maier, Executive Vice President Mercedes Car Group, responsible for
Sales and Marketing. Eduardo Mayoral joined DaimlerChrysler in 1987
and has held positions of increasing responsibility in the areas of
Finance, Sales, and Marketing. His academic background includes a
bachelor's degree in Business Administration and Finance, from the
Universidad Panamericana in Mexico City, and an MBA from the ITESM
in Mexico City. He is also a graduate of the University of
Michigan's Executive Program. He was born in 1965 in Mexico City.
"Eduardo brings excellent experience to this position. We welcome
him to this new position and look forward to achieving success
under his leadership," concluded ChamaSrour. Mexico is a successful
model of the operation of DaimlerChrysler passenger vehicles that
includes the Chrysler Group, the Mercedes-Benz Group and Mitsubishi
vehicles out of the same organization. Based on this successful
integration of Mercedes-Benz and Chrysler in the Mexican market and
that it shares similar languages and commercial regulations in the
region, DaimlerChrysler Mexico is poised to support the new lean
organization model of DaimlerChrysler Latina that will develop and
enhance DaimlerChrysler's operations in the region. The
coordination of the Commercial Vehicle activities of Mercedes-Benz
will continue to be based in Sao Paulo, Brazil. DaimlerChrysler's
product portfolio ranges from small cars to sports cars and luxury
sedans, and from versatile vans to heavy duty trucks or comfortable
coaches. Passenger car brands include Maybach, Mercedes-Benz,
Chrysler, Jeep(R), Dodge and smart. Commercial vehicle brands
include Mercedes-Benz, Freightliner, Sterling, Western Star, Setra
and Mitsubishi Fuso. DaimlerChrysler's strategy rests on four
pillars: global presence, superior products, leading brands, and
innovation / technology leadership. DaimlerChrysler has a global
workforce and shareholder base. With 384,723 employees, the Company
achieved revenues of EUR 142.1 billion (USD 192.3 billion) in 2004.
DATASOURCE: Chrysler Group CONTACT: Manuel Duarte of Chrysler
Group, (5255) 5081-7081, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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