Chrysler Group Recognizes Three Dealers as Dealer of the Year
24 Mars 2006 - 11:58PM
PR Newswire (US)
AUBURN HILLS, Mich., March 24 /PRNewswire-FirstCall/ -- In the
highly competitive environment of automobile sales, dealerships are
continually challenged to run a successful operation by selling
more cars, performing vehicle service and creating an enjoyable
customer experience -- while trying to earn a respectable profit.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060324/DEF020-a
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http://www.newscom.com/cgi-bin/prnh/20060324/DEF020-c ) At its
inaugural Dealer of the Year event, the Chrysler Group announced
three dealers as its first national Dealers of the Year: Golling
Chrysler, Jeep(R) Dodge (Bloomfield Hills, Mich.), was recognized
as national Dealer of the Year in the largest category of dealers
who sell the Chrysler, Jeep and Dodge brands at their location.
Bill Golling, III is the dealer principal, and second-generation
dealer who began working in the car business at 15 years old. In
2005, he opened a brand-new, 83,000 square foot dealership
facility. Golling Chrysler, Jeep Dodge was the Chrysler Group's
third largest dealer as measured by sales in 2005. Brown-Daub
Motors (Easton, Pa.), was named as national Dealer of the Year in
the category of dealers who carry the Chrysler and Jeep brands.
Frank Gerenser, III is the dealer principal of Brown-Daub Motors.
He is a current member of the Lehigh Valley Chamber of Commerce,
and in 2004, received an award from the Saints Youth Center of
Easton for his involvement in Easton area youth programs. Jerry Ulm
Dodge, Inc. (Tampa, Fla.), was recognized as National Dealer of the
Year in the Dodge category. Jerry Ulm, Jr. is the dealer principal
and former president of the Tampa New Auto Dealers Association. In
1995 he was named Time Magazine Quality Dealer Award winner. "These
award-winning dealers represent the best-of-the-best and provide
the model for all our dealerships," said Joe Eberhardt, Executive
Vice President, Global Marketing, Sales and Service - Chrysler
Group. "We used comprehensive measurement methods to evaluate each
dealership, and each of the winners rose to the top of their
respective categories. We are pleased to recognize them for their
achievements." "I am extremely proud and honored to be recognized
by the Chrysler Group as Dealer of the Year," said Bill Golling,
III, Dealer Principal with Golling Chrysler, Jeep Dodge, Bloomfield
Hills, Mich. "This award is a reflection of the hard work and
dedication that our employees exhibit to every customer who visits
our dealership." Each of the winning dealers were evaluated using
an objective scorecard measurement process that assigned a point
value in multiple categories adding up to an overall point score.
To be eligible for Dealer of the Year, dealers needed to have a
score of 650 points or above, on a 1,000 point scale. Additionally,
they needed to be certified as one of 2,400 Chrysler, Jeep and
Dodge Five Star dealers who are distinguished for their attention
to detail and superior operational processes while providing a
rewarding buying and service experience for customers. Each of the
national Dealer of the Year winners also took first place honors at
a regional level, and were evaluated against other regional
finalists. In addition to the recognition by the Chrysler Group and
among their peers, the three dealerships each will hold a
dealership event celebrating the achievement.
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http://photoarchive.ap.org/ DATASOURCE: Chrysler Group CONTACT:
Kevin McCormick of Chrysler Group, +1-248-512-6218, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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