Scientific Atlanta Debuts New Open System with Switched Digital Video Capabilities
10 Avril 2006 - 3:00PM
PR Newswire (US)
- Switched digital video system enhances competitive position,
while priming site operations for IP Next Generation Architectures
- ATLANTA, April 10 /PRNewswire-FirstCall/ -- THE NATIONAL SHOW,
NCTA/April 9-11, 2006, Georgia World Congress Center, Booth #2251
-- Scientific Atlanta, a Cisco company, today announced its latest
advancements with switched digital video (SDV). An evolutionary
step toward next generation architecture, Scientific Atlanta's SDV
system gives cable operators the flexibility of an open, Internet
protocol-based (IP-based) SDV system; gigabit quadrature amplitude
modulation (GQAM) sharing between multiple services and advanced
bulk encryption support. Designed to operate over existing HFC
infrastructures, Scientific Atlanta's open architecture SDV opens
new doors for cable operators by enabling the delivery of switched
video services on the existing installed base of tens of millions
MPEG set-tops that cannot decode a DOCSIS or Internet protocol (IP)
stream. This gives operators a significant scale advantage in the
introduction of new video services. The new IP-based SDV
fundamentally changes the model for bandwidth consumption from a
linear model based on the program offering to one based on program
viewership, reclaiming some of the bandwidth required for simulcast
and advanced interactive services. "The latest innovations in our
open SDV system are designed to help cable operators remain
competitive in the market," said Michael Harney, president of
Subscriber Network Systems, Scientific Atlanta, a Cisco company.
"With our IP- based solution, our customers can leverage the
existing MPEG set-top infrastructure, take advantage of open,
standard interfaces throughout the network elements, experience
significant benefits through QAM sharing, and take an important
step in the evolution toward an IP-based, next generation
architecture." Transparent to consumers, SDV enables operators to
offer an extensive lineup of niche content ranging from local and
other premium sports packages to ethnic programming, leveraging the
"long tail" phenomenon in an effort to improve customer
satisfaction, reduce churn and generate new revenue streams from
premium tiers. Key differentiators of Scientific Atlanta's SDV
system solution are its bulk encryption capability, the ability to
share QAM bandwidth on a per-stream basis between SDV and VOD
services within a single RF QAM carrier, and the generation of
detailed viewership data. QAM sharing reduces overall QAM capacity
and RF bandwidth requirements and simplifies capacity planning,
thereby adding bandwidth savings and decreasing both capital and
operational expense. With detailed viewership data available, cable
operators have unprecedented, direct access to consumer viewing
choices, while maintaining the privacy of individual customers. The
data can then be used to improve program offerings, maximize the
return on investment for each program offered and drive targeted ad
revenue growth. Scientific Atlanta will be demonstrating its latest
open architecture SDV initiatives at NCTA 2006, The National Show
in Atlanta, Georgia, April 9-11, Booth #2251. About Scientific
Atlanta Scientific Atlanta, a Cisco Company, is a leading supplier
of digital content contribution and distribution systems,
transmission networks for broadband access to the home, digital
interactive set-tops and subscriber systems designed for video,
high-speed Internet and Voice over IP (VoIP) networks, and
worldwide customer service and support. Scientific-Atlanta, Inc. is
a wholly owned subsidiary of Cisco Systems. More information about
Scientific Atlanta is available at
http://www.scientificatlanta.com/. About Cisco Systems Cisco
Systems, Inc. (NASDAQ:CSCO) is the worldwide leader in networking
for the Internet. Information on Cisco can be found at
http://www.cisco.com/. For ongoing news, please go to
http://newsroom.cisco.com/. Scientific Atlanta is a registered
trademark of Scientific-Atlanta, Inc. DATASOURCE: Scientific
Atlanta, A Cisco Company CONTACT: Sara Stutzenstein,
+1-770-236-2181, or , or Peggy Ballard, +1-770-236-7871, or , both
of Scientific Atlanta, A Cisco Company, fax, +1-770-236-3088 Web
site: http://www.scientificatlanta.com/ http://www.cisco.com/
http://newsroom.cisco.com/
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