Once in a Lifetime Road Trip Challenge Awaits College Students on Summer Break; Dodge Invites High Caliber Boston-Area Students
28 Avril 2006 - 1:00PM
PR Newswire (US)
- Boston-area college students invited to compete in five-day,
cross- country road trip - Boston team will compete against
Chicago- and Dallas-area college students to raise awareness for
Global Music Project - Members of the winning team will each be
awarded the grand prize of a 24-month lease on an all-new 2007
Dodge Caliber BOSTON, April 28 /PRNewswire-FirstCall/ -- Are you a
"high Caliber" college student, attending a university in the
Boston area? Do you like road trips? Are you and your friends
looking for a challenge to kick-off your summer break? If so, then
the Dodge High Caliber Challenge is for you. One lucky team of
three Boston-area students will be selected to go head- to-head
with teams from Chicago and Dallas to road trip their way to Miami
in the all-new 2007 Dodge Caliber and help raise awareness for the
Global Music Project, benefiting Doctors Without Borders. For their
efforts, each member of the winning team could win a 24-month lease
on a Dodge Caliber. "The Dodge High Caliber Challenge gives college
students a chance to experience and win the boldest new compact car
on the market today, while raising awareness and money for the
Global Music Project," said Tom Loveless, Dodge Marketing &
Global Communications. "Equipped with a Chill Zone(TM) beverage
storage bin, MusicGate Power(TM) liftgate speakers, available MP3
jack and a self-charging removable flashlight, the all-new Dodge
Caliber has all the essentials for a road trip." Interested
students will be asked to submit an essay on why they want to take
this road trip and how they will use the all-new Dodge Caliber to
raise awareness for the Global Music Project during the five day
road-trip. Participants must be traditional full-time college
students between the ages of 18 and 25 who are enrolled in an
accredited college or university during the 2006 spring semester.
Complete contest rules, eligibility requirements and entry form can
be viewed online at http://www.dodgehighcaliberchallenge.com/ . The
Road Trip The week-long adventure will begin on Monday, June 5 and
conclude in Miami on Friday, June 9. Departing from their
respective cities -- Boston, Chicago or Dallas -- each team will
travel a designated route that will take them through various
cities and states during their journey to Miami. Along the way,
each team will be challenged to use the Dodge Caliber to creatively
raise awareness for the Global Music Project, a non-profit
organization that allows individuals to download songs for a
minimum donation of $1 per song with proceeds going to select
charities. All of the money raised during the Dodge High Caliber
Challenge will be donated to Doctors Without Borders. The student
teams will stage events with the Dodge Caliber to encourage the
local communities to download songs from the Global Music Project
Web site. Points will be awarded to each team for successfully
executing awareness-raising events in each city, involving
community members in their charitable efforts, and updating blog
sites with photos and daily journal entries that highlight their
experiences on the road in the Dodge Caliber. On June 9 in Miami,
all three teams will unite to participate in one final
philanthropic activity. Following the completion of the
philanthropic event, Dodge will announce the team that earned the
most points as the winner of the High Caliber Challenge and will
award each team member with a grand prize of a 24-month lease on an
all-new 2007 Dodge Caliber. Dodge Caliber The 2007 Dodge Caliber
takes a new slant on the entry-level vehicle segment by combining
high value with bold styling and clever features. At a starting
U.S. MSRP of just $13,985 (including $560 destination), the
five-door Caliber blends Dodge attitude with the capability and
versatility of a sport- utility vehicle, and the affordability and
fuel-efficiency of an entry-level compact car. Its design commands
attention and evokes attributes that define the Dodge brand: bold,
powerful, capable and street smart. The Dodge Caliber is chock full
of interior features rarely found on entry-level compact vehicles
including: MusicGate Power liftgate speakers, Chill Zone cooled
beverage storage bin, unique flip pocket for storing a cell phone
or an MP3 player and an available dual purpose self-charging
removable flashlight. As a vehicle destined for global markets, the
2007 Dodge Caliber uses innovative new engines and a continuously
variable transaxle (CVT) to deliver world-class performance, fuel
economy and refinement, no matter where the road leads. DATASOURCE:
Chrysler Group CONTACT: Carrie McElwee, +1-248-512-2664, , or Jodi
Tinson, +1-248-512-2944, , both of Chrysler Group; or Emily
Kooistra, +1-312-464-1984, , for Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
http://www.dodgehighcaliberchallenge.com/
Copyright