Dallas College Students to Compete in Dodge High Caliber Challenge Road Trip for Charity
25 Mai 2006 - 1:00PM
PR Newswire (US)
* Students will travel more than 1,400 miles to raise awareness for
Global Music Project and funds for Doctors Without Borders * Team
of three Texas Christian University students will compete against
teams from Boston College and Northwestern University * Members of
the winning team will each be awarded the grand prize of a 24-month
lease on an all-new 2007 Dodge Caliber DALLAS, May 25
/PRNewswire-FirstCall/ -- While many college students will spend
their summer vacation working at summer internships, looking for
full- time jobs or just enjoying some time off, three Texas
Christian University students will embark on the Dodge High Caliber
Challenge, a five-day road trip beginning on Monday, June 5 to
generate awareness for Global Music Project and raise money for
Doctors Without Borders. Team captain Natalie Yerkovich, along with
team members Ashley Foland and Katherine Dell, will represent Texas
Christian University as they compete against teams from Boston
College and Northwestern University to see who can creatively use
the all-new 2007 Dodge Caliber to raise awareness for Global Music
Project, a non-profit organization that allows individuals to
download songs for a minimum donation of $1 per song with proceeds
going to select charities. On Monday, June 5, the team will hold a
kick-off event in the Dallas/Fort Worth area, then will take to the
road and stage fundraising events in Houston; Mobile, Ala.; and
Orlando, Fla. before arriving in Miami. At each event, the team
will give away five free music downloads to the first 100 people
who participate. For each song downloaded, Dodge will donate $1 on
the team's behalf to Global Music Project, benefiting Doctors
Without Borders, with a maximum donation of $10,000. On Friday,
June 9 in Miami, all three teams will unite to participate in one
final fundraising event. At this time, Dodge will announce the team
that earned the most points as the winner of the High Caliber
Challenge. Each member of the winning team will win a 24-month
lease on a Dodge Caliber. Members of the other two finalist teams
will each receive $500. "This competition provides us with a unique
opportunity to test our skills, raise money for a great cause and
go on the road-trip of a lifetime," said Yerkovich. "By integrating
the Dodge Caliber into our events, we can showcase some of its
unique features like the rear MusicGate Power(TM) liftgate speakers
and play music featured on Global Music Project's Web site to drive
traffic and increase donations to Doctors Without Borders."
Throughout the road trip challenge, Yerkovich and her team will
earn points for completing various activities ranging from giving
away free song downloads to maintaining an online travel journal
complete with photos. Access to the team's journal and profiles on
each member will be available online at
http://dallas.dodgehighcaliberchallenge.net/ beginning Thursday,
June 1 and will be updated daily during their road trip. "The Dodge
High Caliber Challenge combines the Millennial's passion for
adventure, music, technology and philanthropy in one great road
trip," said Tom Loveless, Director - Dodge Marketing & Global
Communications. "Only one team will win first place, but each of
the teams will have a chance to raise funds for Doctors Without
Borders and experience the road trip-friendly features of the
all-new 2007 Dodge Caliber." Team Dallas was selected for the Dodge
High Caliber Challenge based on the proposal they submitted
outlining how they would raise awareness for Global Music Project
and benefit Doctors Without Borders. About Team Dallas All three
marketing majors and all three natives of Texas, Team Dallas is
looking forward to putting their knowledge to the test and gaining
real world experience in their field. * Natalie Yerkovich, 21 from
Austin, will bring a competitive edge as team captain as she has
been playing Lacrosse since middle school. Yerkovich plans to visit
Germany this summer for the World Cup before finding work at a
non-profit or social marketing agency. * Ashley Foland, 23, fondly
remembers family road trips as a child and playing cards for hours
in the back of the car with her siblings. In the fall, Foland, who
hails from Keller, plans to attend the Art Institute of Dallas and
study interior design. * Katherine Dell, a 21-year-old from Fort
Worth, is motivated to win this challenge in part by her
appreciation for music like Global Music Project artist, Ripley
Caine, and favorite driving song, "Don't Stop Believing" by
Journey. Dell hopes to use what she learns on this trip to begin a
career in promotions and advertising. The Competitors The Boston
team attends Boston College and is made up of two communications
majors and a political science major. Their road trip will begin in
Boston and continue through Philadelphia; Raleigh, N.C.; and
Jacksonville, Fla., before arriving in Miami. The team representing
Chicago hails from Northwestern University, located in Evanston,
Ill., and is made up of a pre-med and jazz studies major, a pre-
med and economics major, and a broadcast journalism major. Their
road trip will begin in Chicago and continue through Nashville,
Tenn.; Atlanta; and Tampa, Fla., en route to Miami. More
information about all of the teams and the program can be found at
http://www.dodgehighcaliberchallenge.com/ . Dodge Caliber The 2007
Dodge Caliber takes a new slant on the entry-level vehicle segment
by combining high value with bold styling and clever features. At a
starting U.S. MSRP of just $13,985 (including $560 destination),
the five-door Caliber blends Dodge attitude with the capability and
versatility of a sport- utility vehicle, and the affordability and
fuel-efficiency of an entry-level compact car. Its design commands
attention and evokes attributes that define the Dodge brand: bold,
powerful, capable and street smart. The Dodge Caliber is chock full
of interior features rarely found on entry-level compact vehicles
including: MusicGate Power liftgate speakers, Chill Zone cooled
beverage storage bin, unique flip pocket for storing a cell phone
or an MP3 player and an available dual purpose self-charging
removable flashlight. As a vehicle destined for global markets, the
2007 Dodge Caliber uses innovative new engines and a continuously
variable transaxle (CVT) to deliver world-class performance, fuel
economy and refinement, no matter where the road leads. DATASOURCE:
Chrysler Group CONTACT: Carrie McElwee, +1-248-512-2664, , Jodi
Tinson, +1-248-512-2944, , both of Chrysler Group; or Emily
Kooistra, +1-312-464-1984, , for Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
http://www.dodgehighcaliberchallenge.com/
Copyright