The Search for Summer Fun Takes Us to the Yellow Pages
30 Juin 2006 - 10:00PM
PR Newswire (US)
Report Shows that the Demand for Summer Services Generates More
Than 935 Million Yellow Pages References Annually* ATLANTA, June 30
/PRNewswire/ -- While conventional wisdom may be that people slow
down and relax in the summer except for vacation planning, there is
a large number of consumers that look to home-improvement and
leisure activities to occupy their extra time. This increase in
services can drive consumers to The Real Yellow Pages headings,
including home-based summer services like lawn and pool care,
travel services and hotel and car rental. In 2005 alone, users
conducted more than 275 million yellow pages references for travel
services, which included airline companies, hotels, automobile
rental and leasing companies and travel agencies and bureaus. *
According to the Bureau of Transportation Statistics, 33 percent of
Americans took their annual vacation during the 16-week period
between Memorial Day weekend and Labor Day weekend in 2005.** In
the tourist-rich southeast, The Real Yellow Pages contains more
than 23,000 listings for travel-related services, which can be
found in The Real Yellow Pages' combined 500-plus directory
editions. These directories provide customers with a plethora of
options while also generating business for small and large travel
companies alike. The most recent data from the American Nursery and
Landscape Association shows that Americans spent $37.9 billion on
another summer activity: professional landscaping including lawn
and tree care services.*** The Yellow Pages Association shows that
there were 234.6 million references for landscape, gardening and
lawn-related services in 2005.* BellSouth's directories contain
more than 20,000 listings for landscape and lawn care- related
headings and 7,000 listings for pool-related services. "We see a
big increase for our landscaping services in the summer. For my
business and other seasonal-type businesses, the yellow pages is
important to getting our names out to those shopping for quality
landscaping services," said James Tackett, owner of JTL Landscaping
in Roswell, Georgia. "The start of summer instigates the need for a
multitude of services for all things related to the season
including vacation and lawn and gardening needs," said Ken Ray,
vice president of marketing for BellSouth Advertising &
Publishing. "The Real Yellow Pages and YELLOWPAGES.COM offer
outlets for people to find local businesses that will provide their
essential summer travel information." - Number of National Yellow
Pages References to Key Summer Headings* Airline companies -- 74.4
million Hotels -- 83.1 million Automobile renting and leasing --
80.3 million Travel agencies and bureaus -- 37.1 million
Landscaping services -- 78.9 million Lawn maintenance -- 48.1
million Tree service -- 39.3 million Pool services -- 9.4 million
About BellSouth Advertising and Publishing BellSouth Advertising
& Publishing Corporation (BAPCO) is the leading provider of
Yellow Pages in the southeast. BAPCO publishes 68 million copies of
the print Yellow Pages in more than 500 editions in the nine-state
BellSouth region. Users referred to The Real Yellow Pages(R) from
BellSouth approximately 1.6 billion times in 2005 and approximately
one billion monthly searches on the YELLOWPAGES.COM Network
(http://www.yellowpages.com/) is expected in 2006. The Real Yellow
Pages is a powerful information resource, linking buyers and
sellers, with approximately 85 percent of consumers who reference
the directories' most frequently used headings making a purchase
based on their findings. *Yellow Pages Association 2005 Headings
Data. **Bureau of Transportation and Statistics for 2005 --
http://www.bts.gov/ ***American Nursery and Landscape Association
Data -- 2003. DATASOURCE: BellSouth Corporation CONTACT: Ed
Patterson of BellSouth Corporation, +1-678-406-2457, or mobile,
+1-404-213-3106, or Web site: http://www.bellsouth.com/
http://www.yellowpages.com/ Company News On-Call:
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