Report Shows that the Demand for Summer Services Generates More Than 935 Million Yellow Pages References Annually* ATLANTA, June 30 /PRNewswire/ -- While conventional wisdom may be that people slow down and relax in the summer except for vacation planning, there is a large number of consumers that look to home-improvement and leisure activities to occupy their extra time. This increase in services can drive consumers to The Real Yellow Pages headings, including home-based summer services like lawn and pool care, travel services and hotel and car rental. In 2005 alone, users conducted more than 275 million yellow pages references for travel services, which included airline companies, hotels, automobile rental and leasing companies and travel agencies and bureaus. * According to the Bureau of Transportation Statistics, 33 percent of Americans took their annual vacation during the 16-week period between Memorial Day weekend and Labor Day weekend in 2005.** In the tourist-rich southeast, The Real Yellow Pages contains more than 23,000 listings for travel-related services, which can be found in The Real Yellow Pages' combined 500-plus directory editions. These directories provide customers with a plethora of options while also generating business for small and large travel companies alike. The most recent data from the American Nursery and Landscape Association shows that Americans spent $37.9 billion on another summer activity: professional landscaping including lawn and tree care services.*** The Yellow Pages Association shows that there were 234.6 million references for landscape, gardening and lawn-related services in 2005.* BellSouth's directories contain more than 20,000 listings for landscape and lawn care- related headings and 7,000 listings for pool-related services. "We see a big increase for our landscaping services in the summer. For my business and other seasonal-type businesses, the yellow pages is important to getting our names out to those shopping for quality landscaping services," said James Tackett, owner of JTL Landscaping in Roswell, Georgia. "The start of summer instigates the need for a multitude of services for all things related to the season including vacation and lawn and gardening needs," said Ken Ray, vice president of marketing for BellSouth Advertising & Publishing. "The Real Yellow Pages and YELLOWPAGES.COM offer outlets for people to find local businesses that will provide their essential summer travel information." - Number of National Yellow Pages References to Key Summer Headings* Airline companies -- 74.4 million Hotels -- 83.1 million Automobile renting and leasing -- 80.3 million Travel agencies and bureaus -- 37.1 million Landscaping services -- 78.9 million Lawn maintenance -- 48.1 million Tree service -- 39.3 million Pool services -- 9.4 million About BellSouth Advertising and Publishing BellSouth Advertising & Publishing Corporation (BAPCO) is the leading provider of Yellow Pages in the southeast. BAPCO publishes 68 million copies of the print Yellow Pages in more than 500 editions in the nine-state BellSouth region. Users referred to The Real Yellow Pages(R) from BellSouth approximately 1.6 billion times in 2005 and approximately one billion monthly searches on the YELLOWPAGES.COM Network (http://www.yellowpages.com/) is expected in 2006. The Real Yellow Pages is a powerful information resource, linking buyers and sellers, with approximately 85 percent of consumers who reference the directories' most frequently used headings making a purchase based on their findings. *Yellow Pages Association 2005 Headings Data. **Bureau of Transportation and Statistics for 2005 -- http://www.bts.gov/ ***American Nursery and Landscape Association Data -- 2003. DATASOURCE: BellSouth Corporation CONTACT: Ed Patterson of BellSouth Corporation, +1-678-406-2457, or mobile, +1-404-213-3106, or Web site: http://www.bellsouth.com/ http://www.yellowpages.com/ Company News On-Call: http://www.prnewswire.com/comp/095650.html

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