San Diego Man Digs Up a Compass at Imperial Beach
21 Juillet 2006 - 9:24PM
PR Newswire (US)
* Hundreds of Adventurous Consumers Participate in Modern Day
Treasure Hunt at Imperial Beach (Calif.) to Kick Off U.S. Open
Sandcastle Competition * Chris Robinson Finds Keys Buried in the
Sand and is Awarded All-New 2007 Jeep(R) Compass SAN DIEGO, July 21
/PRNewswire-FirstCall/ -- In a frenzy of flying sand, hundreds of
consumers kicked-off the U.S. Open Sandcastle Competition by
scouring Imperial Beach (Calif.) in search of buried treasure
during the "Jeep(R) Come and Dig It" event. After sifting through
the sand, finding nothing but summer accessories and beach gear,
one lucky "gold digger," Chris Robinson, 26, San Diego, found the
ultimate treasure, the key to an all-new 2007 Jeep Compass. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060721/DEF016-a
http://www.newscom.com/cgi-bin/prnh/20060721/DEF016-b ) "I loved
going to the beach when I was growing up and have never had so much
fun playing in the sand," said Robinson. "I was in complete shock
when I found the winning key! All I could think was 'I've got a new
Jeep Compass!'" Robinson was chosen at random to compete in the
"Jeep Come and Dig It" event from more than 3,000 entries received
from around the country. Of those, 200 adventurous consumers were
invited to Imperial Beach to participate in the modern day treasure
hunt. Jeep is the title sponsor of this year's U.S. Open Sandcastle
Competition. With more than 300,000 spectators annually, the
three-day event includes amateur and professional sandcastle
building competitions, fireworks displays, a parade and the "Jeep
Come and Dig It" kick-off event, which is new this year. "As the
sponsor of the sandcastle competition, Jeep wanted to bring an
extra level of fun, freedom and adventure to Imperial Beach," said
John Plecha, Director - Jeep Marketing & Global Communications.
"As anticipation builds for Sunday's big event, we wanted to give
consumers an opportunity to 'dig in' to the excitement and kick-off
the weekend with a one-of-a-kind treasure hunt for an all-new Jeep
Compass." The weekend of events continues on Saturday, July 22,
with the Sandcastle Parade, Kids-N-Castles Competition and
fireworks display, and culminates on Sunday, July 23, with the
Masters and Amateurs Sandcastle Competition and Award Ceremony.
About the Jeep Brand The Jeep brand's 65-year history of legendary
capability has made it synonymous with freedom, adventure, mastery
and authenticity. In 2006, the Jeep brand continues to deliver on
its promise to provide rugged, versatile, innovative four-wheel
drive vehicles with the recently introduced Jeep Wrangler, Jeep
Wrangler 4-door Unlimited, Jeep Compass and Jeep Patriot. This
expansion of the Jeep brand grows its showroom from three to seven
sport utility vehicles following last year's introduction of the
Jeep Commander. The other two Jeep vehicles are the Jeep Grand
Cherokee and Jeep Liberty. 2007 Jeep Compass The all-new 2007 Jeep
Compass combines the packaging and functionality of a sport-utility
vehicle (SUV) with the performance, handling, fuel economy and
price of a compact car or small pickup. With a starting U.S. MSRP
of $15,985 (including destination charges), Compass is the Jeep
brand's first front- wheel-drive-based product with a fully
independent suspension for comfortable on-road ride and handling
and fun-to-drive characterizes. Jeep Compass will be available in
both front-and four-wheel drive, and will deliver best-in-class 4x4
fuel economy for the compact SUV segment. 2007 Jeep Patriot The
all-new 2007 Jeep Patriot is a modern interpretation of traditional
Jeep styling. Strong and capable, it is unmistakably Jeep, with
traditional Jeep styling and best-in-class off-road capability.
Jeep Patriot is rugged, exuding the attributes of mastery,
authenticity, freedom and adventure, while also offering excellent
fuel economy, interior flexibility and utility at a great value.
http://www.newscom.com/cgi-bin/prnh/20060721/DEF016-a
http://www.newscom.com/cgi-bin/prnh/20060721/DEF016-b
http://photoarchive.ap.org/ DATASOURCE: Chrysler Group CONTACT:
Carrie McElwee, +1-248-512-2664, , Jodi Tinson, +1-248-512-2944, ,
both of Chrysler Group ; or Emily Kooistra, +1-312-464-1984, , for
Chrysler Group Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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