'Jeep(R) Stick-in-the-Mud' Champion Dishes Dirt on His Win at the State Fair of Texas
29 Septembre 2006 - 9:31PM
PR Newswire (US)
* More than 100 "mud-slingers" get down, dirty and covered in mud
on opening day of the Fair * Homero Perez wins all-new four-door
2007 Jeep Wrangler Unlimited after digging up sticks buried beneath
14,000 gallons of mud DALLAS, Sept. 29 /PRNewswire-FirstCall/ --
More than 100 fairgoers kicked off the State Fair of Texas today by
diving into and digging through a giant pool filled with more than
14,000 gallons of mud during the "Jeep(R) Stick-in- the-Mud"
challenge. After surviving three rounds of play and frantically
uncovering hundreds of sticks in the knee-deep mud, Homero Perez of
Garland, Texas, was awarded an all-new four-door 2007 Jeep Wrangler
Unlimited for earning the highest score and simultaneously proving
he wasn't a stick-in-the- mud. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060929/DEF015 ) "It felt
great to get out there and wade through all that mud," said Perez.
"I'm the type of person who's always up for an adventure, and I
can't wait to hit the road and explore in my new Jeep Wrangler
Unlimited." Perez was chosen at random to compete in the "Jeep
Stick-in-the-Mud" challenge from nearly 2,600 entries received from
48 states and the District of Columbia. Of those, 120 consumers
were invited to the State Fair of Texas to prove they were not a
"stick-in-the-mud" by participating in the challenge. The event,
which celebrated the launch of the newest Jeep vehicle not afraid
of getting dirty, literally brought the phrase "stick-in-the-mud"
to life by asking consumers to race through a giant pool filled
with enough mud to cover nine regulation basketball courts to look
for hidden sticks worth a variety of points. In keeping with the
theme of the first-ever four-door Jeep Wrangler (the 4x4x4 Wrangler
Unlimited), the contest was based on multiples of four with three
rounds of competition -- qualifying, semi-final and final. The
individuals who earned the most points in each round advanced until
there were only four participants competing in the final round.
"The Jeep brand has been built on its 'go anywhere, do anything'
capability," said John Plecha, Director - Jeep Marketing &
Global Communications. "As the all-new Jeep Wrangler Unlimited
begins arriving in dealer showrooms across the country, we thought
nothing would be more appropriate than to invite consumers to this
year's State Fair of Texas to do what Jeep vehicles love to do best
-- get muddy." The three runners-up, Robert Dombrowski, Shang
Potter and Clinton Todd Frank, were each awarded a Jeep Adventure
Prize Package. About the Jeep Brand The Jeep brand's 65-year
history of legendary capability has made it synonymous with
freedom, adventure, mastery and authenticity. In 2006, the Jeep
brand continues to deliver on its promise to provide rugged,
versatile, innovative four-wheel drive vehicles with the recently
introduced Jeep Wrangler, four-door Jeep Wrangler Unlimited, Jeep
Compass and Jeep Patriot. This expansion of the Jeep brand grows
its showroom from three to seven sport-utility vehicles following
last year's introduction of the Jeep Commander. The other two Jeep
vehicles are the Jeep Grand Cherokee and Jeep Liberty. All-new 2007
Jeep Wrangler Unlimited Featuring a one-of-a-kind, four-door
open-air design, the all-new 2007 Jeep Wrangler Unlimited expands
the Jeep experience to new dimensions. With room for five adult
passengers -- a Wrangler first -- the Unlimited offers even more
comfort and space, even more versatility, even more open-air
options, even more off-road capability, even more on-road
refinement, even more power and fuel efficiency, and even more
convenience and safety features. With a Manufacturer's Suggested
Retail Price (MSRP) of $20,410 (two-wheel drive) and $22,410
(four-wheel drive), including $660 for destination, the all-new
2007 Jeep Wrangler Unlimited features a 116-inch wheelbase,
achieved by adding 20.6 inches to the standard all-new 2007
Wrangler's 95.4-inch wheelbase. The additional length allows for a
larger rear seat that features three seating positions, as well as
more hip room, leg room and shoulder room. In addition, Wrangler
Unlimited offers nearly triple the rear cargo space.
http://www.newscom.com/cgi-bin/prnh/20060929/DEF015
http://photoarchive.ap.org/ DATASOURCE: Chrysler Group CONTACT:
Carrie McElwee, +1-248-512-2664, cell: +1-248-613-7752, , or Jodi
Tinson, +1-248-512-2944, cell: +1-586-703-0231, , both of Chrysler
Group Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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