All-new Chrysler Aspen Makes Star Appearance in the 'Brightest' Movie of the Holiday Season
17 Novembre 2006 - 2:00PM
PR Newswire (US)
* Chrysler Aspen plays supporting role in new family holiday movie
"Deck the Halls" * Stars Matthew Broderick, Danny DeVito and
Kristin Davis arrive at premiere in vehicles decked in lights *
Movie debuts nationwide on Nov. 22 AUBURN HILLS, Mich., Nov. 17
/PRNewswire-FirstCall/ -- Adorned with a big red bow, the 2007
Chrysler Aspen plays the role of the ultimate Christmas present in
the new family holiday film, "Deck the Halls," opening in theaters
nationwide on Wednesday, Nov. 22. The Chrysler Aspen appears
alongside Matthew Broderick and Danny DeVito in this family comedy
about one-upsmanship, jealousy, clashing neighbors, home decoration
... and the true spirit of the holidays. Broderick and DeVito play
neighbors who find themselves going toe-to-toe to prove who the
local "King of Christmas" is. Glowing like a Christmas tree on
wheels, the Chrysler Aspen, covered in holiday lights, delivered
the stars to the movie's premiere on Sunday, Nov. 12 at Grauman's
Chinese Theatre in Hollywood, Calif. Broderick, DeVito, along with
co-stars Kristin Davis and the rest of the cast, arrived in style
in the Chrysler brand's first-ever full-size SUV. The Chrysler
Aspen plays an important supporting role in the film. In his quest
for holiday supremacy, DeVito tries to illuminate his house so it
can be seen from outer space and adds a live manger scene to
complete his festive decor. DeVito, a car salesman, presents
Broderick with the Chrysler Aspen as a way of making amends for
wreaking havoc on his neighbor's holiday festivities. In one scene
from the movie, Broderick, after initially declining the
over-the-top gift from his neighbor, drives the Chrysler Aspen into
town and after parking the vehicle, sweeps his hand admiringly over
the vehicle's stylish profile. "Casting the Chrysler Aspen in this
film was a perfect fit for us. It showcases the Aspen as the
elegant, versatile and dynamic vehicle that it is," said David
Rooney, Director - Chrysler Marketing and Global Communication.
"With the Chrysler Aspen playing a lead role in the film, the
vehicle goes from being just an extra to almost becoming another
character in the plot." "Deck the Halls," from Regency Enterprises,
is directed by John Whitesell and written by Matt Corman &
Chris Ord and Don Rhymer, and will be released by Twentieth Century
Fox. About the Chrysler Brand Driven by award-winning new models,
the Chrysler brand has seen a dramatic increase in sales, market
share and brand image, culminating in 2005 calendar- year sales of
649,293 units -- a Chrysler brand yearly sales record. Since 1990,
Chrysler brand sales have jumped 251 percent. No other American
automotive brand has grown as much during the same time frame. The
Chrysler brand's succession of innovative product introductions
continues to solidify the brand's standing as the leader in great
design, purposeful technology and value. With the launch of the
all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen --
the first-ever full-size sport-utility vehicle for the brand -- the
momentum is sure to continue. About the 2007 Chrysler Aspen
Boasting elegant styling, premium amenities, unsurpassed capability
and performance coupled with fuel-saving MDS technology and a
starting price below $32,000, the all-new 2007 Chrysler Aspen
Limited is a value alternative to luxury-priced competitors. The
Manufacturer's Suggested Retail Price (MSRP) for the all-new 2007
Chrysler Aspen Limited is $31,490, including $745 for destination.
With premium technology, generous comfort, more than 30 safety and
security features and fuel-saving technology, Chrysler Aspen
Limited is a tremendous value compared to larger, higher-priced
SUVs. In addition, Chrysler Aspen provides seating for up to eight
and class leading cargo volume with the refinement, drivability and
efficiency of smaller SUVs. DATASOURCE: Chrysler Group CONTACT:
Carrie McElwee, +1-248-512-2664, , or Jodi Tinson, +1-248-512-2944,
, both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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