/C O R R E C T I O N -- Chrysler Group/
27 Novembre 2006 - 5:26PM
PR Newswire (US)
In the news release, Chrysler Group (NYSE: DCX) Pitching the
All-New 2007 Chrysler Sebring to Chinese, Korean and Asian Indian
Consumers, issued Wednesday, Nov. 22 over PR Newswire, we are
advised by the company that the fifth paragraph, first sentence,
should read "Korean network stations KSCI in Los Angeles and WMBC
in New York" rather than "Korean network stations KTSF in Los
Angeles and WMBC-TV in New York" as originally issued
inadvertently. Complete, corrected release follows: AUBURN HILLS,
Mich., Nov. 22 /PRNewswire-FirstCall/ -- The Chrysler brand is
courting Asian American car buyers in Los Angeles, San Francisco
and New York City with a pilot advertising campaign for the all-new
2007 Chrysler Sebring. The campaign -- which is directed at
Chinese, Korean and Asian Indian consumers -- kicks off Nov. 27. To
view the TV spots, please go to
http://www.media.daimlerchrysler.com/ . The centerpiece of the
campaign is a 30-second television spot titled "Photo Album." There
are three versions of the spot: in the Mandarin dialect using
Chinese talent, in Korean using Korean talent and in English using
Asian Indian talent. The spots will run on Chinese, Korean and
Asian Indian cable TV and network stations. A Chrysler Sebring
print ad in all three languages will run in Asian American
newspapers and magazines. "In today's world, diverse markets
require specific marketing strategies," said Dave Rooney, Director
- Chrysler Marketing and Global Communications. "Because our
consumers are using an ever-expanding array of media, we are making
a direct effort to reach out and communicate with them in venues
they find most comfortable. This campaign for Asian American
consumers does that in a very natural and respectful way." "PHOTO
ALBUM" -- The spot is based on the importance of family to the
Asian American community. In all three versions, the new owner of a
2007 Chrysler Sebring demonstrates the vehicle's MyGIG(TM)
Multimedia Infotainment System to a friend. MyGIG has a 20 gigabyte
hard drive that includes Music Juke Box for organizing music and
pictures to the hard drive. "There is nothing more important to me
than my family," says the Chrysler Sebring owner to his friend. He
proves it by proudly displaying digital photos of his family that
are stored on the MyGIG system. The scene cuts to the friend
sitting in his own vehicle, which is not a Chrysler Sebring. He has
a friend too, and is showing him his own in-car photo album. Of
course, it is not MyGIG. It is a revolving filing device attached
to his dashboard. As he rotates the photos, the device
malfunctions, sending pictures flying into the laps of both men,
the seats and the floor. The spot closes with on-road driving
footage of a Chrysler Sebring and a voice-over: "The new 2007
Chrysler Sebring ... With excellent fuel efficiency and the MyGIG
Infotainment System, you can take your memories for a ride." The
ads will run on Chinese TV networks KTSF in San Francisco, KSCI in
Los Angeles and WMBC-TV in New York; Korean network stations KSCI
in Los Angeles and WMBC in New York; and Asian Indian TV networks
SET Asia, ZEE TV and Z Cinema. The print ad will run in the
following newspapers: China World Journal, Sing Tao, and China
Daily News; Korea Central Daily News, Korea Times, Korea Sunday
News, and Daily Sports Seoul; India Abroad and India West. The
magazines are India Today and Indian Life & Style. The 2007
Chrysler Sebring appeals to buyers who appreciate style,
practicality, safety and value. Sebring's elegant and sophisticated
design, packaged with interior craftsmanship, exciting new
technologies and class- leading safety features, meet the needs of
their busy lives. Chrysler Sebring offers class-leading safety,
with a combination of standard safety items not typically found in
the mid-size-car segment, including standard side-curtain and
standard front-seat-mounted side air bags and available Electronic
Stability Program (ESP) with traction control. Three engine options
power the 2007 Chrysler Sebring sold in the United States: the new
2.4-liter four-cylinder World Engine (which gets 24 mpg city/32 mpg
hwy), a 2.7-liter V-6 engine and an available 3.5-liter V-6 engine
coupled with a new six-speed automatic transaxle with Auto Stick
that provides 0-60 mph performance to rival the best in the
mid-size-car class. In addition to MyGIG Multimedia Infotainment
System, the 2007 Chrysler Sebring also offers a unique combination
of features not available on other mid-size competitors, including:
* YES Essentials(R) stain-resistant, odor resistant, anti-static
seat fabric * Available DVD rear-seat video entertainment system
that includes AM/FM stereo radio with MP3 capable CD/DVD Player,
six-disc CD/DVD Changer and SIRIUS Satellite Digital Audio Radio
(late availability) * Heated/cooled front cupholder for keeping
cool beverages cool and hot beverages hot. Cupholder can heat
beverage to 140 degrees F or cool to nearly freezing at 35 degrees
F * Light-Emitting Diode (LED) interior lighting with high-focus
white lights in both the front and rear seats (late availability) *
Auxiliary audio input jack for MP3 connectivity on all audio
systems * MP3 play capability * Available remote start * Express
down front windows on the key fobs * 60/40 fold-flat rear seats *
Available heated cloth front seats * Available heated leather seats
* Available fold-flat front passenger seat * Cabin air-filtration
system * Sliding center console armrest bin with dual bin front
seat storage * Tilt and telescoping steering wheel DATASOURCE:
Chrysler Group CONTACT: James Kenyon, +1-248-512-2936, , or Carrie
McElwee, +1-248-512-2664, , both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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