4x4x7 Product Offensive Expands Jeep(R) Brand Domestically and Internationally
12 Février 2007 - 9:55PM
PR Newswire (US)
AUBURN HILLS, Mich., Feb. 12 /PRNewswire-FirstCall/ -- The Jeep(R)
brand expanded to seven models in the 2007 model year, the most
available to retail consumers at one time in the 66-year history of
Jeep vehicles. "Jeep is the Swiss Army knife of the SUV market,"
said John Plecha, Director - Jeep Marketing and Global
Communications. "No other automotive manufacturer in the world has
the range of sport-utility vehicles that Jeep has. This impressive
portfolio of SUVs provides Jeep dealers with an unprecedented
opportunity to grow the brand by offering a variety of products
that will excite our current customers and attract new ones." The
expansion of the Jeep brand took place in just two years. At the
start of 2004, the brand's trio of tough, capable, rugged SUVs
included the venerable Jeep Grand Cherokee, Jeep Liberty - the
retail sales leader among mid-size SUVs - and the icon of the
brand, the Jeep Wrangler (2-door). In 2005, the Jeep Commander -
the first Jeep vehicle with seven-passenger seating - was
introduced as a 2006 model. In 2006, the redesigned Wrangler 2-
door was unveiled as a 2007 model. Also debuting were three all-new
Jeep vehicles: the Jeep Patriot and Jeep Compass - both of which
provide Jeep 4x4 capability along with excellent fuel economy,
safety and interior flexibility at a great value, and the Jeep
Wrangler Unlimited, the first-ever four-door Wrangler. Also for
2007, Jeep Grand Cherokee was the first to offer a diesel engine in
the full-size SUV segment and a flex-fuel capable 4.7-liter V-8
engine, which gives customers the ability to use up to an 85
percent concentration of ethanol (E-85) to fuel their vehicles.
OVERALL, FOR THE 2006 CALENDAR YEAR, THE JEEP BRAND SOLD 460,052
VEHICLES IN THE UNITED STATES. Jeep, which is one of the most
recognized brands in the world, celebrated its 65th anniversary in
2006. In 1941, the Willys-Overland company delivered to the U.S.
Army 1,500 light reconnaissance vehicles called the Willys Quad.
Improved vehicles were called the MA and MB, but eventually, those
vehicles came to be known as the Jeep. More than 368,000 were built
for use during World War II. Over the years, freedom, authenticity,
mastery and the capability to go anywhere have become the hallmarks
of the Jeep brand and the basis for its SUV leadership worldwide.
DATASOURCE: Chrysler Group CONTACT: Kristin Starnes,
+1-248-512-0889, or , or Michele Callender, +1-248-512-3799, or ,
both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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